Seamless Asia opens Seamless Asia 2022, organised by Terrapinn, a world-renowned exhibition group, on June 22. Whale Strategy's Chief Growth Officer, CGO Helong Guan, was honored to be invited, With Chalawan co-founder Simon Torring, Stylemyle founder & CEO Mazen Kurdy, and Spencer's Retail & Nature's Basket VP & CMO & COO Harshavardhan Chauhaan, together with Harshavardhan, participated in the online roundtable forum with the theme of "Unlocking the Data Black Box in the Omni-channel Scenario" to discuss the digital future of brand marketing and demonstrate Whale's cutting-edge product innovation and technological strength to the world.
Mazen pointed out that data is of special significance for online-only shopping platforms like Stylemyle. Data of consumer income level, living area, payment method, shopping time, shopping preference and other dimensions are very important. "It's only when we gain access to this granular level of data that our business goes to the next level," Mazen said.
Whale SDP Bridges space and data. The data generated during the normal operation of the brand depend on and flow in the commercial space, and guide or even decide the improvement and upgrading of the commercial space. However, there is no direct connection between the two. The SDP is the matchmaker in the middle, using technology to extract useful information and promote a "chemical reaction" between the two, which ultimately contributes to brand marketing and growth.
Singapore, as the financial center of Southeast Asia and the gateway connecting the global and Southeast Asian markets, is becoming a new hot spot for Chinese enterprises to go overseas. Seamless Asia also shows Whale's determination and confidence in navigating the Singapore market. Relying on the key technology innovation of "AI+IoT+Data", we will continue to explore a variety of application scenarios, new business forms and new models in the digitalization process of domestic and overseas brands, enabling brands to achieve overseas business expansion and capture the dividends of global digital economy for overseas brands.
