/PRZWT/BEIJING, January 2, 2025 - On December 22, 2024, Lin Nei and JD.com Summit held a 24-hour flash mob event "Enjoy Tons of Whales, Fu******* Peng Peng Peng" in Sanlitun, Beijing. The event not only provided users with an extremely exciting new experience of burning heat, but also brought unprecedented whale happiness benefits. The event was full of people and the atmosphere was unprecedented, as if a raging fire had ignited in this winter day.
The whale ton of welfare exploded, setting off a wave of onlookers
Before the pop-up event kicked off, Lin's spokesperson Zhang Tianai made a surprise appearance through voice connection, and with the Sanlitun ring LED screen staged a super shocking naked eye 3D show, the huge "whale ton" image jumped on the screen, as if to break through the screen boundaries, bringing a strong visual impact to the audience and adding unlimited expectations to the event.
Not only that, the Linnei Whale Flower has also become a beautiful scenery during the event, shuttling back and forth in the bustling streets of Sanlitun, and the staff of the float will also distribute tons of lucky bags to passing passers-by from time to time, including customized surrounding gifts and preferential benefits in Linnei. The lucky bags fall like a goddess's scattered flowers, releasing a lot of surprise benefits. This grand occasion attracted passers-by to stop and watch, making the event atmosphere more intense and enthusiastic.
With the strong boost of JD.com's new media, as well as the preheating of large advertising screens across the country, this event quickly set off an extraordinary topic on the Internet, Douyin Challenge played 6777.7w times, attracting many Internet celebrities to come to the pop-up shop to clock in, further expanding the influence and dissemination of the event.
Whale hi welfare again up the ante, detonate the flash mob scene
With the official launch of the flash event, users can experience the new masterpiece of Linnei's 20/24L thermal industry - Whale Ton Ton, and feel its extraordinary charm. This series of new products combines Linnei's cutting-edge technology and exquisite craftsmanship, and provides users with an unprecedented new thermal experience with surging water volume and constant temperature control. It is particularly worth mentioning that in this peak 24-hour sales event, Whale Ton Ton ranked among the top 10 in the JD.com industry for the first time, demonstrating its strong momentum as an emerging trend in the thermal industry.
At the same time, the whole house comfortable washing experience upgrade area is also another focus of the scene, where multiple interesting welfare interactions are set up. By participating in the clock in, users can 100% win the whale preference gift carefully prepared by Linnei. As the event continued to deepen, the popularity of the scene continued to rise, and the scene was extremely hot. The entire event area was filled with laughter, once again demonstrating the strong appeal and wide influence of Linnei's brand in the market.
In addition, Lin Nei carefully created a live broadcast area at the flash mob event, bringing a unique live broadcast feast to online and offline audiences. Not only that, but President Lin Nei also came to the live stream to interact with the majority of netizens in real time and share the wonderful moments of the event.
During the live broadcast, the president generously offered a wave of exclusive benefits to the audience of the live broadcast room, including large-amount coupons, limited gifts, etc., which triggered an extremely enthusiastic and positive response from netizens. The popularity of the live broadcast room once soared, and it successfully rushed to the position of Hourly Ranking TOP1, marking a successful and wonderful conclusion to the cooperation between Linnei and JD.com.
In the future, Linnei will continue to deepen the strategic cooperation with JD.com, jointly explore more innovative cooperation models, and strive to bring consumers a more comfortable and convenient heating experience. At the same time, Linnei will continue to pay attention to user requests, continuously improve product quality and service level, and create a better way of life for users.
