On September 15, Whale Strategy, an international professional global digital marketing platform, successfully held the 2022 SEAWORLD Fall product launch event "Content with Data". At the conference, Whale Strategy unveiled DAM "Digital Asset Management", a new digital content solution for brand users. And live streaming & Video content insight program -- live streaming & short video data analysis Platform VAP "Video Analytics Platform", to create content touch points that make digital users addicted, cast "addiction algorithm" from content production to distribution for super brands, and bring digital intelligence upgrade and empowerment for brand content. This is Whale Strategy's ultimate exploration in the field of content digitization. It is also an important milestone for Strategy to use AI and data analysis technology to lay out the live streaming and short video data analysis track. < / strong > < / p > < p > < strong > < br data - filtered = "filtered" > < / strong > < / p > < center > < img Alt = "image 1. JPG" src="https://c3fa86.cby.news/uploadfile/ueditor/image/20220915/1663224457807440.jpg" width="600" height="242">

With the acceleration of the upgrading of the marketing environment of domestic brands, "content is king" is the marketing criterion recognized by almost all brands. In the pursuit of content advancement, redundancy in content production and tedious content circulation also become the resistance to the growth of content. Based on this, Whale Strategy is based on the best practices of cooperation with brands over the years, constantly changing the innovation of products and services, exploring a new digital content management track based on "AI" and "data algorithm" through repeated attempts, and launching two new digital content MarTech products, "DAM" and "VAP". To promote the digital marketing upgrade of brand content as the mission, to accelerate the construction of brand marketing content digital management as the driving force, help the brand with "content force" to drive "growth force", "data force" to drive "decision-making force". < / strong > < / p > < p > < strong > < br data - filtered = "filtered" > < / strong > < / p > < center > < img Alt = "image 2. JPG" src="https://c3fa86.cby.news/uploadfile/ueditor/image/20220915/1663224463686834.jpg" width="600" height="335">

"Brand based on consumer understanding from the scene (experience), to create an addictive experience for consumers, technology has become the recognized leverage of super brands, a full range of digital intelligence technology enabling has become the focus of the brand in the new era of competition. " Whale at the founder & CEO Ye Sheng Xuan said in the conference, the < strong > "through the data meet consumers, through content contact more standardization and automation to communicate with consumers, is smoothly for the super brand" addiction "algorithm." < / strong > < / p > < p > < strong > < br data - filtered = "filtered" > < / strong > < / p > < center > < img Alt = "image 3. JPG" src="https://c3fa86.cby.news/uploadfile/ueditor/image/20220915/1663224470700596.jpg" width="600" Height = "335" > < / center > < p align = "center" > founder Whale smoothly & CEO Ye Sheng Xuan < / p > < p > conference, Whale at the product owner based on Helen KaaS (Knowledge as a Service) theory, through multiple user scenarios application sharing, parsing the smoothly "DAM" and "VAP" how to implement the digital content for the brand change numerous for the whole: "Masterplan DAM will manage quality content from different sources by population, component, efficacy, scenario, and even season to build a brand knowledge map and leverage quality content from DAM's knowledge base at specific points to leverage direct business growth." Thus, the knowledge graph is the foundation for efficient management of digital content. Then, Zhang Yang, an expert of Whale strategy algorithm, analyzed the technical aspects of strategy and explained how to construct the enterprise-specific knowledge graph and its application. < / p > < center > < img Alt = "image 4. JPG" SRC = "https://c3fa86.cby.news/uploadfile/ueditor/image/20220915/1663224477434601.jpg" width="600" height="334">

Whale strategy product manager Liu Jia

In the current trend of live streaming e-commerce and short video marketing, "VAP" has pioneered the fine management of live and short video digital content. First, through the analysis of thousands of live broadcast rooms and scripts, "VAP" launched the first live broadcast script "matrix double cycle paradigm", through the analysis of structured live broadcast scripts, to achieve the four purposes of sorting out the live broadcast process, managing the anchor speech, determining the anchor theme and review summary. Second, the unique field control perspective in the "VAP" system can standardize the actions of anchors in real time, greatly satisfying the audience's desire to be valued, and thus increasing the duration of stay. In addition, "VAP" intelligent slicing assistant reorganizes and redelivers live content, lengthening the life cycle of content and bringing continuous profits to the brand. Zhang Yang, an expert on Whale strategy algorithms, explained that "VAP" product reprocesses content based on knowledge graph and perfectly integrates with strategy specific algorithm logic. < / p > < center > < img Alt = "image 5. JPG" SRC = "https://c3fa86.cby.news/uploadfile/ueditor/image/20220915/1663224483529280.jpg" width="600" height="338">

Whale

Whale at product team textbook compiled by reconstructing the digital brand content, DAM construction guide | digital assets 2022 DAM trend development white paper "(hereinafter referred to as the" white paper ") for the first time appeared in the conference. Whale Strategy's chief Growth officer, CGO, explains it in detail. He said: "The White Paper explains the enterprise digital assets and metadata model and classification philosophy in detail, in-depth analysis of how DAM should serve the development strategy of the enterprise, and through the application of DAM cases to show the audience the prospect and future of digital content management." < / p > < center > < img Alt = "picture 6. JPG" SRC = "https://c3fa86.cby.news/uploadfile/ueditor/image/20220915/1663224490283837.jpg" width="600" height="335">

Through this press conference, Whale strategy chief growth officer CGO Helong will also be strategy e-commerce brand partner "leading fly plan" to the public for the first time. "Leading Flight Plan" mainly focuses on the long-term product trial experience of brand broadcast room. The strategy hopes to help more brands in demand achieve qualitative change of live broadcast effect in a short time through this plan, and solve the three pain points of brand live broadcast: how to attract more dimensional traffic? How to improve user in-store conversion? How to improve user retention time? < / p > < center > < img Alt = "image 7. JPG" SRC = "https://c3fa86.cby.news/uploadfile/ueditor/image/20220915/1663224497660541.jpg" width="600" height="339">

Whale

Gather the strength of Whale team, Two products, DAM "Digital Asset Management" and VAP "Video Analytics Platform", which were launched in this conference, encourage brands to shift to the fine operation of digital content. In order to pursue the benign growth of the whole scene marketing. This isn't the first time that the company has released a product to achieve a technological breakthrough, and it won't be the last time that the company will embark on a new journey in the Blue Ocean. In the future, the strategy will take digital technology as the starting point, more firmly devoted to accompany the brand digital development of the peer road. We can't wait for DAM and VAP to be used beyond their defined successes, to awaken the enormous potential of brands in an era of exploding content and the limitless possibilities of digital content-driven growth. < / p > < p > # # # < / p > < p > < strong > about Whale at < / strong > < / p > < p > < strong > < br data - filtered = "filtered" > < / strong > < / p > < p >