The 12th Forum on Informatization Development and Innovation of China's Rural Financial Institutions was held in Nanning, Guangxi Province from May 22 to 23. It was the first large-scale rural financial innovation forum held in China this year. Industry leaders, technology gurus and financial experts from all over the country gathered here. Yang Yu, executive vice president of Infobird Software, was also invited to attend this forum to share the innovative ideas and latest achievements of the deep integration of fintech and artificial intelligence.
As a leading provider of intelligent cloud customer service solutions in China, Mr. Yang Yu, executive vice president of Infobird Software, presented to hundreds of attendees "the core strategy of enabling the financial cloud to be customer-centered" and shared the technical development history of Infobird in building the financial cloud. Mr. Yang Yu stressed at the conference that with the penetration of artificial intelligence into every field of our life, artificial intelligence technology is changing our life, study and work habits imperceptitiously. Science and technology are changing the development trajectory of the financial industry, and all fields of the traditional financial industry are changing, scrambling to carry out the experiment and practice of financial technology. The deep transformation of China's traditional financial industry has been fully started, and the development of financial technology plays an important role in the informatization process of financial institutions.
Deep integration of fintech
With the continuous maturity of big data, cloud computing and artificial intelligence, the development of financial institutions has entered a new situation. "Bird financial cloud" in this situation has a wide range of scenarios. In practical application, the bird financial cloud relying on its own cutting-edge technology advantages, artificial intelligence, big data, cloud computing and other new technology and banking deep integration, the formation of intelligent customer service, intelligent marketing, intelligent risk control, voice banking and other actual business scenarios of innovative development form, to help industrial digital upgrading.
Enbird has been deeply engaged in the financial industry for many years. Relying on its leading "cloud computing technology" capability and years of accumulated industry experience, Enbird fully applies CEH, APAAS2 and other new technologies into the application scenarios needed by banks, greatly improving the efficiency of business operation. At the technical level, the bird financial cloud provides financial institutions with intelligent customer service, intelligent marketing and other industry solutions.
Help "smart bank" transformation
"In the past three decades, we have seen that with the increase of digitalization, commercial banks have gone through the stage of e-banking, network banking, mobile banking, and now have come to the stage of smart banking." News bird software vice president Yang Yu said at the meeting. It can be seen that the transformation of financial institutions to "intelligent banks" is a general trend, and the rise of artificial intelligence is also an important factor to promote the "transformation" of financial institutions.
Whether it is intelligent customer service, intelligent marketing or intelligent risk control, it is the continuous evolution of artificial intelligence technology, and also the most practical solution to the transformation of "intelligent bank". Taking "intelligent customer service" as an example, the transformation of bank customer service centers to full-function mode is of great significance to shaping the all-channel integrated customer service ecology. The same is true for intelligent marketing. Different customers or brands need to generate different driving strategies. In essence, these application scenarios are for accurately understanding customer needs and providing better precise services for customers.
In order to encourage and promote financial institutions to take advantage of new technologies, strengthen competitiveness and improve operating efficiency to face the new financial situation and achieve the goal of sustainable and inclusive development, this time, Newsbird Financial Cloud explains the important achievement of new technology - Newsbird APaaS2 system. This system is a "cloud" innovative production mode. It integrates existing modules through platformization, modularization, shared capability components and graphical development tools, and customizes the business system to realize rapid development, rapid launch and extremely low-cost scale replication application, and ensure the continuity and stability of business production, use and operation.
It's not just fintech
For Shinebird, the development of enabling fintech not only contributes to the development of the financial industry, but also lays a solid foundation for its expansion of future business model. Shinebird has entered the top 100 domestic AI enterprises list. In the future, Shinebird software will be applied more, so that intelligence can penetrate into various vertical industries.
