The quadrennial World Cup is not only a competition of sports football projects, but also a competition of sports marketing. It is also a carnival feast for fans. Marketing for the World Cup was once a hot topic, with brands giddy with marketing campaigns. Different from most brands in the form of party marketing focus on the fans, the Yishang Hotel of Dongcheng International Group, creative, playing World Cup scene marketing.
Since the opening of the World Cup, football fans across the country have been watching all night. Love dogs have to go through a new round of emotional tests, girlfriend and the World Cup seem to be natural enemies.
Recently, Yishang Hotel released an advertising video, the design of the story is to subvert your imagination. A group of brothers meet in a hotel room to watch the World Cup carnival. Suddenly, one of the brothers' girlfriend video call...
No loss is the brothers, a few seconds of time, the company's overtime background immediately presented, the play immediately upper body, for the project data have been discussed, this preparation is sufficient ah!
Girlfriend also sorry to disturb, the call ended, the brothers immediately resumed the carnival, wild call goal.
The latest advertisement of Yishang Hotel -- "Juyi Up, Hi Shangtian" is very creative with a relaxed, humorous and story line. During the World Cup, the hotel launched the "World Cup theme room", just to let you carefree, enjoy the World Cup!
However, the final outcome can be really unexpected. The original girlfriend ended the call, the background is actually spray painting. What is the end of this story, really tantalizing?
Now many fans will choose to go to the hotel to watch the World Cup, not only can make an appointment with a few "ball friends" to watch, also can avoid the girlfriend, wife "kill". In fact, this group of advertising, fit the overall tone of the hotel. The new upgraded iteration of Yishang Hotel 2.0 is not only hard? Upgrade to bring a better rational experience, more through type (welcome special drink), type eat (Ming file + self-service breakfast), type play (pressure relief toys), type drink (appropriate "ice blue"), type sleep (function pillow any) five services, to create a "light fashion, type life" brand concept, bring consumers more warm emotional cognition.
The cross - boundary lobby of Yishang Hotel
In the lobby of the unique Nordic style, have a cup of espresso Echarm cafe, and then hurried steps, can also get a moment of relaxation. The pleasant aroma - Light Blue, let you in this fresh natural fragrance, relieve the pressure on the shoulders. Guest room 0 disturbs the space and gives you a luxurious sleeping experience. 48+2 Choose breakfast to start a vigorous DAY.
The guest room design of the smart space of Yishang Hotel
At Yishang Hotel, you can enjoy the exquisite, creative and fashionable Nordic style, so that you can get rid of the fatigue of the journey and feel the relaxed and pleasant business life.
