/PRZWT/On the morning of November 2nd, the torch relay for the 15th National Games was launched simultaneously in Hong Kong, Macao, Guangzhou and Shenzhen in an innovative mode of "three-region linkage and four-city simultaneous relay". A total of 200 torchbearers were set up for this torch relay, outlining a new picture of the coordinated development of sports in the Greater Bay Area.
At the Macau station, Chen Danna, vice president of Liby Technology Group, held the torch and ran steadily across the relay section. As a representative of private enterprises in the Greater Bay Area, her every move is not only the personal style of an enterprise executive, but also a symbol of the strength and responsibility of private enterprises.
Taking over the torch of the 15th National Games on behalf of Liby is not only an honor but also a responsibility. In my heart, the torch conveys not only the spirit of sports, but also the mission of private enterprises to resonate with the development of the country. Chen Danna told the interviewers after the relay ended. Behind the brief words lies the 24-year-long unwavering passion for sports and business thinking of a private enterprise.
Private enterprises take on the responsibility of the torch relay, remaining true to their original aspiration for 24 years
It was in 2001 that Liby sponsored the National Games for the first time. At that time, Chinese private enterprises had just begun to test the waters in the field of sports marketing. No one could have predicted that this collaboration would kick off a 24-year-long sports romance.
From the Beijing Olympics to the Guangzhou Asian Games, Liby has always been by the side of important moments in Chinese sports. Chen Danna recalled. Today, Liby has grown into a large-scale daily chemical enterprise with an annual revenue of over 20 billion yuan. Its sports marketing strategy has also upgraded from simple brand exposure to in-depth participation in value co-creation.
When Chen Danna received the torch in Macao, what she held high in her hand was not only the sacred flame symbolizing the spirit of sports, but also a declaration of private enterprises' active integration into the national development strategy. This scene was captured by the camera and spread through social media, triggering a rethinking in the industry about the model for private enterprises to participate in major sports events.
The innovative model of "three-region linkage and four-city simultaneous transmission" for the torch relay resonates with the pioneering spirit of private enterprises in the Greater Bay Area. On this fertile land, over 90% of the enterprises are private ones, providing more than 80% of the jobs and contributing over 70% of the innovative achievements. As an enterprise that grew up in Guangzhou, Liby's 24-year journey in sports is a vivid interpretation of this spirit of innovation.
Technology strengthens the clean defense line and provides all-round protection for the event
Winning the qualification of "Exclusive Supplier of cleaning and Care Products" for the 15th National Games and the Special Olympics for the Disabled is a major test of professional capabilities for Liby. Behind this weighty contract lies a commitment that the enterprise must fulfill.
The event support team of Liby entered the preparation state half a year in advance. To meet the needs of different groups such as athletes, volunteers and staff, the R&D team has developed a variety of professional cleaning products. Among them, Liby Weishi's natural antibacterial laundry detergent is specially added with natural ingredients such as tea tree essential oil and eucalyptus leaf essential oil. Its neutral pH formula is more friendly to athletes' sensitive skin.
Technological innovation is the confidence of Liby in serving events. According to the R&D director of Liby, its exclusive patented sterilization technology can achieve a sterilization rate of 99.99%. This patent has also been applied to Liby Weishi antibacterial laundry detergent, which not only provides long-lasting antibacterial and anti-mold effects but also eliminates sweat odor at its root. This technology, which won the "First Prize of China Light Industry Science and Technology Progress Award", has become a key support for the clean service of the event.
In terms of volunteer services, Liby's "Volunteer Cheering Gift Package" prepared for 40,000 to 50,000 event volunteers can be regarded as a carefully calculated business decision. The gift package covers core products in the two major categories of home cleaning and personal care, which not only meets the needs of volunteers but also precisely reaches the target consumer group.
From a business perspective, event sponsorship is not only about brand exposure but also a concentrated display of product strength. Chen Danna said, "Major sports events have become the best stage for enterprises to showcase their technological strength."
Liby's event service team has established a full-process clean service system, covering everything from material delivery to regular cleaning and emergency handling, forming a complete service loop. This system not only serves the 15th National Games but may also be replicated in other large-scale events in the future. Liby's 24-year passion for sports reflects the evolution of the social responsibility concept of private enterprises in China. Chen Danna said, "As the exclusive supplier of cleaning and care products for the 15th National Games, we will continue to provide professional cleaning protection to ensure the smooth running of the event."
In addition, the Party Committee of Liby has also issued a voluntary call, advocating that all Party members and employees participate in the service in the form of "raising a hand" and "helping at hand", from taking the lead in maintaining civilized order and providing convenient assistance to spreading event information and supervising potential safety hazards, using the power of small lights to add luster to this sports event held in the Guangdong-Hong Kong-Macao Greater Bay Area, and demonstrating the responsibility and commitment of Liby people.
The Bay area jointly writes a new chapter for the National Games, and private enterprises unite to promote development
Chen Danna admitted that as a local enterprise in Guangzhou, Liby's expectations for the 15th National Games go beyond the scope of business cooperation. Guangzhou has successfully hosted important events such as the Asian Games, the Ninth National Games and the Sixth National Games. This 15th National Games will further promote the upgrading of urban infrastructure, improve the "15-minute fitness circle", and enable citizens to continue to enjoy the fruits of the "National Games benefiting the people".
The joint hosting of the event by Guangdong, Hong Kong and Macao provides new opportunities for the coordinated development of the sports industry in the Greater Bay Area. The three regions each have their own characteristics in terms of sports resources, training concepts, and venue operations. Through event preparation and practical exchanges, it is expected that a closer collaborative relationship will be formed.
As the countdown to the opening of the 15th National Games approaches, Liby's clean support team has fully entered the practical combat state. Meanwhile, more private enterprises in the Greater Bay Area are also participating in the event services in various forms, forming a "cluster effect" of private enterprises supporting the development of sports.
The sacred flame will eventually be extinguished, but the steps of private enterprises in contributing to the construction of a sports power will not cease.
Liby's 24-year journey in sports has verified the inevitable logic that private enterprises and the country's development resonate in unison. From product output to standard setting, from commercial marketing to value co-creation, private enterprises are playing an increasingly important role in the construction of a sports power.
When more private enterprises, like Liby, innovatively combine their professional capabilities with social demands, the construction of a sports power will gain a more solid social foundation and more diverse realization paths. This might be the deepest meaning of the torch relay - under the illumination of the sports spirit, private enterprises are participating in the great journey of national development in their own ways.
