/PRZWT/On October 13th, International Day for Disaster Reduction, YY Live's "Treasure Land Adventure Plan" led the live stream audience to the Sichuan Provincial Disaster Prevention and Mitigation Education Center. Through immersive science popularization, expert explanations, and interactive quizzes, they embarked on a disaster prevention and mitigation science popularization journey that was both informative and experiential. It is reported that this event not only enabled the audience to systematically master the knowledge of disaster causes and practical disaster avoidance skills, but also conveyed the core disaster prevention concept of "remembering disaster lessons and safeguarding life safety", attracting tens of thousands of netizens to participate online in real time, and the interactive atmosphere in the live broadcast room was very lively.
The Sichuan Provincial Disaster Prevention and Mitigation Education Center is a major public welfare social and cultural project built by Sichuan to promote the development of comprehensive disaster prevention and mitigation. It is also a post-earthquake reconstruction project after the 2008 "5·12" Wenchuan earthquake. It is the first in the province and even the country to use modern high-tech display methods to publicize and popularize knowledge about natural disasters from multiple perspectives and aspects. A comprehensive science popularization and education venue for experiencing and practicing disaster prevention and mitigation skills.
From earthquake monitoring equipment to disaster scene restoration
Comprehensively learn disaster prevention knowledge
At the beginning of the event, the YY Live gold medal artist duo Shuang Xiaozhi first introduced to the audience the origin and mission of the International Day for Disaster Reduction - since 1989, the United Nations has set the International Day for Disaster Reduction, and its core mission is to remind all countries to reduce the impact of natural disasters on people and the economy through disaster reduction education, infrastructure upgrading and policy cooperation.
According to Wang Qiongyu, the venue guide, the exhibition area of the Sichuan Disaster Prevention and Mitigation Education Center is approximately 7,000 square meters, covering eight major zones including the preface hall, the disaster-sensing area, and the disaster-understanding area. The "Ode to Life" relief wall in the preface hall vividly depicts the rescue scene after the earthquake, while the reliefs of Li Bing building Dujiangyan and Zhang Heng inventing the seismograph show the continuous struggle of mankind against natural disasters. "Who was the inventor of the Houfeng seismograph, the world's first seismic instrument?" " As the YY host threw out the first quiz question with prizes, the bullet comments in the live room instantly became lively, and the audience deepened their memory of the ancient disaster prevention wisdom through interaction.
In addition, the guide also introduced the venue's featured project, the "4D Motion Cinema", through a live stream. With the six-degree-of-freedom motion seats and a 120-degree large circular screen, visitors can experience disaster scenes such as earthquakes, heavy rain, and mudslides in an immersive way. Wang Qiongyu introduced that the film in the cinema is adapted from the Wenchuan earthquake, with a duration of over 10 minutes. It can accommodate 42 people at the same time and allows the audience to directly experience the destructive power of the disaster through realistic special effects.
The cartoonized design of the children's experience area is full of childlike fun. Exhibits such as the model of an emergency landing aircraft and the little train theater make disaster prevention knowledge both fun and learnable. Wang Qiongyu also extended an invitation to all children across the country at the end of the live broadcast: "Welcome children to visit the education center in person to learn, understand and experience various natural disasters firsthand." I also hope that everyone can master practical self-rescue skills through visits and studies, and develop safety awareness and habits in daily life.
Niche science popularization venues have come into the public eye
"Treasure Land Adventure" helps niche treasure lands break through and gain popularity
In early 2025, YY Live's Torch Light Alliance officially announced its new plan for 2025 - the "Treasure Land Adventure Plan". This plan aims to deeply integrate the advantageous resources of the entire live streaming chain, fully leverage the characteristics of the live streaming industry, and deeply explore distinctive cultures, local delicacies, industries, and scenic spots. It aims to enable new productivity to efficiently empower local economic development and bring more "small town stories" into the live streaming room.
The relevant person in charge introduced that this YY Live exploration of the Sichuan Provincial Disaster Prevention and Mitigation Education Center is not only an important scene for the implementation of the "Treasure Land Adventure Plan", but also continues YY Live's in-depth exploration in the positive energy cultural tourism field, attracting tens of thousands of netizens to participate online, bringing the "niche science popularization venue" into the public eye.
It is worth mentioning that in 2025, YY Live will combine users' interests with local characteristics, focusing on creating high-quality live-streaming content around multiple sections such as "Treasure Adventure", "Cultural Adventure", "Food Adventure", and "Scenic Adventure", and invest tens of millions of platform resources to support it. Thus, it will truly convert platform traffic into user attention and local characteristic traffic Transform the off-the-beaten-path treasure land from "unknown to the public" to "well-known to all".
As Wang Qiongyu said, the popular science value of the Sichuan Provincial Disaster Prevention and Mitigation Education Center has been seen by more people due to the live broadcast of "Strange Journey in Precious Land". YY Live is also transforming more niche gems from "unknown to the public" to "well-known to all" through the "live streaming +" model, truly achieving "traffic empowering value and dissemination driving development".
By Wen Chao
