/PRZWT/- Hyundai Motor and the British digital art group Universe Everything have joined hands to present an exhibition, tracing their extraordinary creative journey and celebrating their more than ten years of collaboration
The works of all things in the universe not only vividly interpret Hyundai Motor's core value of "people-oriented progress", but also demonstrate the brand's unremitting pursuit of innovation at the intersection of art, technology and humanity
On October 9th, the exhibition "Hyundai Motor × Everything in the Universe: Co-creation Spanning a Decade" opened at the Hyundai Motor Culture Center. This exhibition celebrates over a decade of collaboration by showcasing the extraordinary creative journey between Hyundai Motor and the British digital art group Universe Everything.
The exhibition site of "Modern Automobiles × Everything in the Universe: Co-creation Spanning a Decade"
Rooted in the core concept of "creative energy", the Hyundai Motor Culture Center (Beijing) is a space where art, culture, technology and humanity blend together. As a creative laboratory, this place brings together diverse voices and dialogues through immersive exhibitions and innovative projects, continuously exploring new visions for mobility.
All things in the universe, "Artificial Images", 4K video, 1 minute and 30 seconds loop playback, 2023. Commissioned by Hyundai Motor
Since 2012, Hyundai Motor has continuously commissioned Universe Everything to create for its cultural platform, transforming the brand's forward-looking vision into imaginative immersive experiences. All things in the universe are renowned for their unique visual language and pioneering exploration in the field of interactive media art, and are always committed to contemplating the proposition of "the essence of human beings" in the digital age. His works not only vividly interpret Hyundai Motor's core value of "people-oriented progress", but also demonstrate the brand's unremitting pursuit of innovation at the intersection of art, technology and humanity.
All Things in the universe, "Tribe", 4K video, 1 minute and 30 seconds loop playback, 2022. Commissioned by Hyundai Motor
The works on display at the exhibition include "Artificial Images" (2023), "Tribe" (2022), "We Are All Unique" (2022), "Recycling and Regeneration" (2022), and "Sustainable Flow" (2020). Inspired by human movement, natural forms and the cycle of clean energy, the artist creates poetic and flowing images, guiding viewers to reflect on the profound dynamic connection between living beings and the environment. In these works, technology transforms into the language of imagination, evoking a re-examination of people's relationship with themselves and the world, and through the power of art, seeking new inspirations and enlightenment.
All things in the universe, "We Are All Unique", 4K video, 1 minute and 30 seconds loop playback, 2022. Commissioned by Hyundai Motor
As Matt Pyke, the founder of All Things in the Universe, expounded: "Our creative mission is to highlight the intrinsic value of 'human beings' in creation." Even if the work appears in an industrial and automated form, its fundamental essence lies in the fact that the spiritual core of humanity remains within all things.
All Things in the universe, "Recycling and Regeneration", 4K video, 2-minute loop playback, 2022. Commissioned by Hyundai Motor
Since its establishment, Hyundai Motor has always been committed to driving humanity towards a better future. As a global pioneer in digital art innovation, all things in the universe are also actively contributing to human progress through artistic exploration. Based on shared values, the cooperation between the two sides over the past decade or so has evolved into a self-renewing creative ecosystem, which not only nourishes the interaction of each other's inspirations but also continuously drives the shared vision for the future.
