/PRZWT/The eight-day extended National Day Golden Week has come to an end, and the consumer market has witnessed a strong recovery. Suning.com's commercial management seized the consumption opportunity during the holiday, deeply analyzed the demands of "cultural and tourism consumption", "emotional consumption", "pre-holiday consumption", and "instant consumption", and innovatively created a multi-scenario activity centered on "light vacation in the City Center". Through multi-dimensional efforts such as cross-border collaboration, green public welfare, and scene experience, it successfully ignited the local consumption enthusiasm and delivered an outstanding consumption report card for the National Day. Sales increased by 26% and foot traffic rose by 21% during the National Day holiday.
Closely following the trend of cultural and tourism consumption, the travel ecosystem features cross-border collaboration
This National Day, it's no longer just about "poetry and distant places". "Micro-vacations" that blend local life with short trips have become mainstream. Suning.com Commercial Management keenly captured this trend and reached in-depth cooperation with leading travel platforms such as Tongcheng Travel, Didi Chuxing, and Autonavi Maps.
During the event period, members of Suning Department Store/Yigou Plaza can enjoy exclusive membership benefits and coupon packages for Tongcheng, Didi and Autonavi. Customers visiting the store on the platform all have the chance to receive consumption vouchers, brand discount coupons or in-store gifts from Suning Department Store/Yigou Plaza. This move ingeniously guided the online travel demand to offline physical consumption, bringing precise and huge foot traffic to the shopping mall. Many short-distance tourists from nearby cities/counties have listed Suning Department Store/Yigou Plaza as one of their must-visit spots, achieving a seamless integration of "culture and tourism + shopping", and effectively stimulating the potential for holiday consumption.
"Revitalizing the old and refreshing the new" advocates green consumption and stimulates new market momentum
While stimulating consumption, Suning.com Commercial Management also actively advocates green and sustainable consumption concepts. During the National Day holiday, Suning.com Commercial Management, in collaboration with SF Express and the environmental protection platform Feimayi, jointly launched the "Save the Old and Renew the New" second-hand clothing recycling public welfare activity.
Customers can bring their idle old clothes to the designated recycling points in the mall. Sf Express will provide professional free door-to-door or in-store collection services. All old clothes are scientifically and environmentally friendly processed by Flying Ant. Consumers who participate in the event can receive "Shoe and Clothing Renewal Vouchers" from Suning Department Store/Yigou Plaza. While enjoying shopping discounts, they can also contribute to environmental protection and public welfare. This event not only effectively revitalized the idle resources of families, but also stimulated the consumption demand for seasonal wardrobe changes through the "trade-in for new" model, achieving a win-win situation of commercial benefits and social value, and demonstrating the corporate social responsibility of Suning.com Commercial Management.
The "Shiguang Mom Museum Exhibition" conveys the warmth of public welfare through commercial Spaces
Suning.com Commercial Management, as an offline consumption scene connecting millions of families, has always been actively fulfilling its corporate social responsibility. Suning.com Commercial Management, in collaboration with Suning Public Welfare, has reached a deep cooperation with the public welfare foundation Chunhui Bolai to jointly plan and implement a two-month "Shiguang Mom Museum Exhibition" theme activity. This event runs from September 6th to October 31st, with participation from Suning Department Stores and Yigou Plazas in 28 cities across the country. It aims to showcase the love and efforts of the "Chunhui Moms" of Chunhui Love for orphans and disabled children to the public through various forms such as offline exhibitions, interactive experiences, merchant collaborations, and online topics.
This event also collaborated with public welfare partners such as Alipay Foundation, Alibaba Foundation, and Zhihu, showcasing the old items of Shiguang Mama and the stories behind them. It was accompanied by children's public welfare paintings, handicrafts, story walls, etc. At the same time, it joined hands with many well-known brand merchants and cross-industry partners within the venue to participate together. We have launched interactive experiences such as the Skillful Mom's Craft Corner, the Shiguang Screening Hall, the Shiguang Photo Studio, theme speeches, and public welfare markets, closely integrating commercial consumption with public welfare donations to form a closed loop of love where "consumption is public welfare".
Build a "city center light vacation" destination and reshape the shopping experience
To prevent consumers from getting tired of the crowds during holidays, Suning Department Store/Yigou Plaza has been vigorously creating the concept of "light vacation in the city Center", allowing consumers to enjoy one-stop leisure fun in the core area of the city without having to travel far.
Each store has meticulously decorated with theme decorations for the National Day and Mid-Autumn Festival, creating a strong festive atmosphere. Centering on the parent-child family customer group, Suning Department Store/Yigou Plaza highlights a one-stop comprehensive experience of eating, drinking, playing, playing and shopping. Meanwhile, the venue has added a series of experience activities such as urban Farm, picking up mooncakes to get "Golden Mooncakes", cute and fun pets, national trend shows, and handicraft salons. Consumers can enjoy a light vacation life on holidays here Let Suning Department Store/Yigou Plaza become the ideal choice for citizens and tourists to relax and unwind during the National Day holiday.
The stores in Hefei and Harbin have been renovated and reopened, upgraded to Suning.com MAX Super Experience Stores
During the National Day holiday, Suning Department stores in Baohe, Hefei and Haxi, Harbin completed a comprehensive renovation and upgrade. This upgrade represents a comprehensive strategic evolution from business formats, scenarios to experiences. The venue encompasses a wide range of business formats including trendy technology, home appliances, fashionable department stores, light meals with high traffic, and new energy, creating a new smart retail scene for citizens that integrates cutting-edge technology, quality life and immersive experiences.
During the opening period, 1,000 free coffee and milk tea packages will be given away, and there will be a ten-day and ten-night free draw for Maotai, mobile phones and home appliances. There will also be flash sales on best-selling items at the hour and a 160-yuan discount on gold. The store's promotional efforts are unprecedented. Combined with the government's consumption voucher activities, it has ignited a city-wide consumption craze. In addition, there are also exciting opening events such as music festivals, giant gashapon machines, anime carnivals, surprise balloon rain, and robot parades, providing a full range of experiences. A smarter, more fashionable and more fun Suning.com MAX is becoming a new choice for citizens' quality life with its brand-new interface.
Online topic interaction ignites social interaction and enhances brand awareness
Offline activities are in full swing, and online interactions are equally wonderful. Centering on topics such as "Autumn Renewal" and "National Day Travel", Suning Department Store launched interactive campaigns on platforms like Xiaohongshu and Douyin, including "# Send 5,000 Bags of Salt, Please Be the Spokesperson for Autumn # One Autumn Plan # Nationwide Search for People Named 'National Day'", using interesting topics to encourage consumers to share and participate. The event attracted a large number of users to participate, generating a wide social dissemination effect, further amplifying the event's popularity. At the same time, it successfully transformed online attention into offline traffic, achieving in-depth interaction between the brand and consumers.
This year's National Day marketing campaign is no longer confined to traditional promotions and discounts. Instead, we pay more attention to the construction of consumption scenarios and the connection of emotional value. Through cross-border cooperation with travel platforms, connect with a broader consumer group; Through the old clothes recycling activity, the concept of green living is conveyed. Redefine the holiday shopping experience by creating "light vacation" destinations. In the future, Suning Department Store will continue to center on consumers, innovate marketing models, and continuously contribute to boosting the consumer market and stimulating business vitality.
