/PRZWT/Beijing, January 13, 2025 -- The 2025 Spring Festival is approaching, and Hsu Fu Chi is once again carrying the trend of sweet New Year goods, so that the charm of New Year sugar has once again swept the country.
At the beginning of the New Year, Hsu Fu Chi held a huge 6-city 17-day float tour of China, and distributed billions of candies to consumers in Beijing, Zhengzhou, Wuhan, Shanghai, Fuzhou and Dongguan along the way, opening the year of 2025 with sugar and sweet!
New Year sugar awakens New Year memories
When I was a child, the taste of the New Year always began with a candy. The couplets at the door, the red-hot window flowers, the bursts of rice wafting out of the kitchen, and the most looking forward to is the can of colorful Xu Fu Ji New Year sugar on the table.
Adults sitting around talking and laughing, the children are guarding this jar of sugar, savor, each sugar is like a New Year's ceremony, with the taste of reunion, full of happiness sweet. Now, the sweetness of that childhood is reawakened by the New Year sugar of Hsu Fu Chi...
This year, Hsu Fu Chi once again joined hands with Pan Hu, a famous product packaging designer in China, to release the limited design icing, cleverly integrating the elements of the sea cliff pattern and group pattern, not only showing the charm of traditional aesthetics, but also passing on the beautiful meaning of "reunion".
The sugar bucket has a national style silk scarf, which vividly interprets the classical Chinese aesthetics, making every candy a work of art.
The love of the Michelin chef
This can of New Year sugar is made by Hsu Fu Chi with ingenuity. It selects the best-selling 10 billion explosive candies. From raw materials to craftsmanship, it adheres to the spirit of craftsmanship, only to bring quality and delicious taste to consumers. People sigh that sugar also wants to "compete"!
Hsu Fu Chi New Year candy contains 8 candies, which are the favorite of Michelin chefs, and are checked by the star-rated chefs, "eight in a hundred".
There are layers of crisp "black sesame flavor sweet candy", juice full of "orange petal shape gummy candy", sour and sweet delicate "black sugar prune candy", interesting cute shape of "bear soft candy", milk rich "burnt milk flavor special Ffee", sweet and delicious
"Lychee stuffed candy", "Strawberry lollipop" with sweet and sour taste, and "Peach burst marshmallows" with soft Nuo Q. Full of childhood memories kill!
Beijing, January 13, 2025 - "Eat Hsu Fu Chi New Year Candy!" Whether it is a New Year gift, or their own collection, this sweet is filled with the taste of happiness and warmth.
Sugar tour six cities all the way to send luck
This year, Hsu Fu Chi will throw hundreds of millions of candies to pass the joy and blessing of "New Year sugar" to thousands of households. This sweet celebration, through six cities, from Beijing Sanlitun bright curtain, through Zhengzhou, Wuhan, Shanghai, Fuzhou and other places, and finally in Dongguan perfect end.
Handing out billions of candies to consumers along the way.
Whether it is in the snow-covered north, or in the warm spring in the south, the New Year sugar of Xu Fu Ji is like a spring breeze, blowing which is sweet, and the Spring Festival atmosphere is full!
A sweet reunion at Yu Garden in Shanghai
The float parade of Hsu Fu Chi, led by the red New Year sugar display car, followed by the red orange yellow green blue purple car, symbolizing the colorful New Year sugar of Hsu Fu Chi.
Like a flowing landscape, the Bund, Wukang Road, Jing 'an Temple, Xujiahui, Oriental Pearl, Yu Garden... Many of Shanghai's landmark attractions are decorated with more colorful.
As soon as you enter the Yu Garden, you will decorate the City God Temple, the 600-year-old "culture boss" more dazzling! Classical charm and modern flavor of the perfect collision, Hsu Fu Ji cleverly woven the City God temple, blessing and blessing culture like old friends meet again, a high heaven blessing feast on the stage!
January 9, is the coldest day since the beginning of winter in Shanghai, but no matter how cold the weather, it can not stop Xu Fu Ji this touch of red enthusiasm.
In the background of Yuyuan Garden full of ancient rhyme, the float slowly passed, each exquisite candy seems to contain Xu Fu Ji's small wish for the future, sweet and mysterious.
Tourists stop one after another and are "overwhelmed" by the full festive atmosphere. They actively participate in blessing activities and happily accept the New Year candies carefully prepared by Hsu Fu Chi. At this moment, they not only tasted the sweet taste of Hsu Fu Chi candy, but also felt the sweetness and warmth from the heart.
Xu Fu Ji New Year sugar continued to write New Year story
As the pioneer of New Year sugar culture, Hsu Fu Chi has an irreplaceable and unique position in the hearts of Chinese people. Hsu Fu Chi New Year candy is not only the transmitter of delicious food, but also the transmitter of happiness culture, each one contains a strong New Year flavor and warmth of home.
This year, Hsu Fu Chi distributed hundreds of millions of candies in six cities across the country, planting seeds of sweetness and blessings in people's hearts. In the future, Hsu Fu Chi will continue to deliver the brand concept of "ingenuity, delicious, healthy and fashionable", bringing more delicious and pleasant surprises! (Wang Yingchang)
