/PRZWT/Beijing, January 6, 2025 - From December 27 to 29, 2024, Beijing Nanshan Ski Resort and JD.com Sports will jointly create the JD.com 2024 Nanshan Ice and Snow Carnival series of exciting activities, opening the online and offline snow season carnival mode, and the original IP activity of Beijing Nanshan Ski Resort - JD.com 3rd Nanshan Single and Double Stirring Race, igniting the ski season!
Beijing Nanshan Ski Resort, which has been involved in the ski business for more than 20 years, has been committed to creating an international, fashionable and professional brand perception, providing ski enthusiasts with comfortable, safe and happy ski resorts; JD.com Sports is a professional, convenient and fast online shopping platform for ski consumers.
This collaboration between the two parties not only provides an online and offline activity platform for ski enthusiasts on site, but also creates a new lifestyle for ski enthusiasts to enjoy the winter ski season.
At the event site, the band lit up the warm atmosphere with melody, and there were lottery gifts, free trial links for a variety of products, and interactive gift delivery and wishing clock in the event. Every ski enthusiast who attended wrote down their wishes and looked forward to the arrival of the New Year together with Beijing Nanshan Ski Resort and JD.com Sports!
When night fell, Beijing Nanshan Ski Resort's original IP "Single and Double Mixing Competition" once again joined forces with JD.com Sports to open the third edition. The competition is not limited to single and double boards, age, and only depends on the on-site performance. Once issued, it will be filled immediately, attracting many on-site registrations. The youngest player is only 9 years old.
After a wonderful competition, Li Yuhang, No. 77, won the MVP of Snowboarding with his outstanding creative performance on the spot, and Zhu Junjie, No. 29, won the MVP of Snowboarding. At the same time, in order to promote the development of skiing and encourage and drive more young people to actively participate in skiing, Beijing Nanshan Ski Resort and JD.com Sports specially prepared rich prizes for each young competitor.
Single board MVP, double board MVP
Presenter: Ms. Zhang Yanming, Head of Extreme Sports at JD.com
Excellent action
Presenter: Ms. Zhang Zhang, JD.com Extreme Sports Marketing Manager
encouragement award
Presenter: Ms. Hu Xue, Director of Meiluo Park
In the winter ski season, we look forward to Beijing Nanshan Ski Resort and JD.com Sports bringing more exciting activities to ski enthusiasts. JD.com has long been committed to providing users with the ultimate consumption experience of "good and cheap", so that users can intuitively feel the advantages of the product. At the same time, JD.com Sports and multi-brand linkage build offline activities to enhance the interaction with consumers and create an immersive sports culture experience that integrates online and offline. While creating more sales opportunities for the brand, work with the brand to expand the influence of skiing.
At the same time, with the arrival of cold air, as of December 31, 2024, the other 29 ski runs in Beijing Nanshan Ski Resort except the extreme snow ditch have been opened.
The 22nd Nanshan Snowboard Open and the 9th Nanshan Snowboard Open will be held from January 11th to 12th and January 18th to 19th; there will also be a series of activities such as three Nanshan Children's Ski Winter Camp and Camp Day, inviting you to come to Nanshan to experience a different ski season.
