/PRZWT/GUANGZHOU, December 12, 2024 - At present, consumers advocate the transition from emotional and impulsive consumption to rational consumption and personalized consumption. According to the "2023 McKinsey China Consumer Report", consumers in our country are turning to channels with more competitive prices and are more actively looking for discounts and promotions at the end point of consumption. Retail industry statistics also show that in consumer behavior, the number of people who pay attention to cost performance is as high as 50%. With the transformation of the whole society's consumption trend, "hard discounts" continue to heat up and become a new trend in the retail industry.
Under the trend, all kinds of retail enterprises have entered the market one after another. Huigou Gorilla brand from Wuhan focuses on the brand strategy of "saving you money", and based on the community consumption scene, creates a full-category hard discount wholesale supermarket chain serving community residents, and develops a new business format of "snack + supermarket".
6000 + SKU blessings in 28 major categories, preferential purchase of gorillas to create a hard discount "dark horse"
From the second half of 2023, the trend of supermarket retail has changed suddenly, and the consumption trend of discount and low price is king has become more and more obvious. The wind of low price has blown from the snack field to more retail channels. In the retail discount market, hard discounts and soft discounts have become an unavoidable topic. Soft discounts refer to discounts that are carried out to a certain extent when the quality of goods is defective or due to expiration; hard discounts provide customers with cost-effective discounted goods through strategies such as building a complete supply chain system, improving operation methods, and reducing channel costs. Huigou Gorilla is one of the representative brands.
It is reported that the Huigou Gorilla brand has a considerable scale in the retail field, and currently has 400 + snack stores across the country. Different from traditional supermarkets and existing vertical snack discount stores, its current product strategy is more inclined to the development of all categories and people's livelihood rigid demand. It has launched a Huigou Gorilla all-category hard discount wholesale supermarket, with as many as 6000 + SKUs.
In addition to snacks, Huigou also added 28 categories of standard products such as daily chemical general merchandise, rice noodles, grains and oils, and frozen non-staple foods. It entered the discount market with the slogan "one piece is also wholesale price", covering all kinds of consumer needs, and became a "dark horse" in the community hard discount wholesale track.
It is worth mentioning that in the second half of this year, Huigou Gorilla received millions of yuan in angel round investment from an investment institution, which undoubtedly injected strong impetus into its follow-up development, making Huigou Gorilla more promising and competitive in the all-category hard discount wholesale supermarket track. It is expected to further expand market share and enhance brand influence.
Open up the double chain of supply and circulation, and achieve cost reduction and efficiency increase in stores
As we all know, the essence of "hard discount" is to achieve lower costs for the same category and quality. The success of Huigou Gorilla is due to its perfect supply chain system and brand resource docking. In the traditional retail link, goods go through many links such as distributors, warehousing, and logistics from manufacturers to consumers, which makes the retail price of goods rise.
Huigou Gorilla has established a strong logistics network based on the development of its headquarters in the cloud warehouse supply chain and warehousing and distribution industry for more than ten years. At present, it has built or strategically cooperated with more than 300 + warehouse distribution logistics centers across the country, reducing the procurement cost of cooperative stores by more than 20% from the warehouse distribution link alone. Huigou Gorilla always adheres to the consumer-centric concept, and returns the saved costs to consumers, bringing consumers a cost-effective shopping experience, while achieving cost reduction and efficiency in stores.
At the same time, on the retail side, Huigou Gorilla has insight into consumer needs, focuses on community-centered consumption scenarios, matches a variety of store models, and covers various consumer groups. With in-depth changes in consumption concepts, consumption scenarios, and many other aspects, Huigou Gorilla has completely reshaped users' inherent impression of traditional discount stores. As a bridge between manufacturers and consumers, Huigou Gorilla continues to provide users with better daily procurement solutions.
At the same time, the multi-shopping experience with goods as the touchpoint and stores as the carrier also brings a higher repurchase rate to the Huigou, creating a win-win situation between consumers and stores.
With the rapid development of the discount industry, the traditional retail landscape has quietly changed. Through large-scale procurement, a perfect supply chain system, rich commodity SKUs, and low store operating costs, Huigou Gorilla brand has gained an advantage in the rapid change of the industry. Looking forward to the future, Huigou Gorilla can continue to accurately capture the development trend of the industry, strengthen the supply chain competitive advantage and cost advantage for a long time, and respond to consumer needs in a timely manner to achieve a win-win situation for consumers, brands, and franchisees.
At present, Huigou Gorilla has fully opened up its franchise and provides franchisees with comprehensive support including site selection and development, product structure, and operation supervision. It is expected to achieve 100-200 store growth in 2025.
