Half-day demon grilled fish teamed up with Douyin to create a new gameplay, and the spicy cabbage partner detonated the food craze~

2024-12-10 15:22 0

/PRZWT/BEIJING, Dec. 10, 2024 - In this fast-paced era, delicious food has become a bright color in our busy lives. And when it comes to food innovation, it is impossible to mention the half-day demon grilled fish. As a leader in the grilled fish industry, the half-day demon always brings us surprises again and again with its unique creativity and superb cooking skills. This time, it has turned its attention to spicy cabbage again. This cross-border combination not only makes people's eyes shine, but also allows the taste buds to enjoy an unprecedented feast.

Spicy cabbage, a delicacy originating from Yanji, has won the hearts of countless diners with its unique sweet and spicy taste. The half-day demon grilled fish perfectly combines this delicacy with grilled fish to create a new dish of spicy cabbage-flavored grilled fish. When the properly grilled fish meets Yanbian-flavored spicy cabbage, the two blend with each other and collide into an irresistible delicious spark.

Walking into Half-Day Demon's restaurant, a tempting aroma came to the nose. On the oven, the fish meat made a "sizzling" sound under the burning of charcoal fire, the outer skin gradually became slightly burnt and crispy, and the inside still maintained a fresh and tender taste. At this time, the waiter served a plate of soft, waxy and delicious rice cake strips, lightly sprinkled with a layer of white sesame seeds, and paired with Half-Day Demon's characteristic Wuchang rice, a plate of spicy cabbage-flavored grilled fish was presented in front of us.

Pick up a piece of fish and send it to the mouth. Immediately, the sweetness and spiciness of spicy cabbage and the deliciousness of grilled fish intertwine in the mouth, making people have endless aftertaste. And those rice cake sticks also fully absorb the rich soup, which is full of Korean flavor, and every bite is intoxicating. How can such deliciousness not make people excited?

In order to better present this delicious food to the majority of diners, Half-Day Demon has also made great efforts to promote it. Under the strong promotion of "Douyin's Heart on the New Day", Half-Day Demon launched the outdoor traceability of "Through the Millennium, Go to Yanji Together" Yanji live broadcast. During the live broadcast, there were not only exciting programs such as band performances and folk dance performances, but also rich content scenes such as spicy cabbage production and iron pot stew mukbang, allowing consumers to feel the cultural charm of the Korean people up close and fully appreciate the vivid traceability stories behind the new products.

This live broadcast not only attracted a large number of spectators, but also achieved remarkable results. The two-day live broadcast performance reached 20 million +, and the cumulative exposure of the live broadcast reached 40 million +, and finally topped the throne of Douyin food group buying list TOP1. Such achievements are undoubtedly the best proof of the innovative spirit and delicious quality of Half-Day Demon.

In addition to the live broadcast, Half-Day Demon also invited in-app's highly popular video creators, and the lid wer helped out with the new grilled fish. After actively building momentum through fan group interaction and warm-up short videos in the early stage, during the live broadcast, he wore a robe imitating "Gao Qisheng" to perform a hot dance performance, which attracted frequent calls from the "family" in the live broadcast room. This series of measures not only greatly increased the popularity and atmosphere of the live broadcast room, but also added more highlights to the launch of new products.

With the help of online and offline simultaneous promotion, Half-day Demon's spicy cabbage-flavored grilled fish also quickly became popular. Many people in the color category interpreted the gorgeous cross-dressing of the Korean princess Yanji online, and the instant cross-dressing and dance performances of the high-value waiter during the serving process also attracted a lot of attention. Among them, 30 short video views have broken through the 60 million mark, and have won the praise and support of many netizens.

In order to celebrate this special moment, Half-Day Demon also released a blockbuster movie-level TVC new video on its official account. In the video, the storyline of "Meng Yi Yushuo", which continues the front line due to spicy cabbage grilled fish, cleverly echoes BGM's "Myth-DJ", which not only adds heat to the new product launch, but also narrows the psychological distance with the majority of users.

Nowadays, Half Day Demon Grilled Fish has become a culinary mecca in the hearts of many diners. If you also want to taste the authentic Yanji spicy cabbage grilled fish and feel the unique flavor of Beiguo town, then Half Day Demon is definitely a choice not to be missed. Here, you can not only enjoy delicious grilled fish, but also feel the warmth and comfort of home. Half Day Demon Grilled Fish, waiting for you to taste! Let's walk into Half Day Demon together and start a culinary journey!

Source: Corporate press release
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