/PRZWT/Guangzhou,November 18,2024-On November 14,the"2024 Tengyi Content Ecology Conference"hosted by Yiche Company and specially supported by Tencent was grandly held at the Guangzhou Chimelong International Convention and Exhibition Center.The theme of this conference is"Tengyi Gathering Vision,Ecological Win-Win".Automakers,media experts,industry leaders,and experts came together to focus on user insights in the automotive industry,explore content changes under Tengyi Ecology,and explore new opportunities for global marketing on WeChat Channels.
The conference released a blockbuster news,Yiche upgraded to"Tengyi Technology",opened a new ecosystem of automotive content and services,and released an upgraded version of the Daren Support Plan.Under the guidance of the"New Ecology"strategy,provide more support for content creators and help Daren grow.
Tengyi's ecological strategy upgrades to build a new ecosystem of automotive content and services
In 2024,automotive content marketing methods will become more diversified,and traditional channels and emerging channels will deepen their linkage.WeChat Channels'medium and short videos and live broadcasts have become new frontiers for automotive marketing.Under the goal of continuous upgrading and innovative content,comprehensive global content and Internet vertical content are gradually moving towards symbiosis and co-creation,and ecological complementarity has become the general trend.
Yang Yongfeng,co-president of Tengyi Technology,delivered a keynote sharing.He proposed that Tengyi has been officially upgraded to Tengyi Technology,and the content and business have gone from vertical to the whole network.Tengyi Technology is a platform and an organization.It has its own vertical platform for automobiles-Yiche;it is also an ecological partner of WeChat Channels,and as a collaborator of Tencent,it empowers industry creators to operate.At the same time,another role of Tengyi is an organization.Creators can freely create content or commercialize according to platform rules on Yiche or WeChat Channels.
In this era of digitalization sweeping the world,WeChat Channels,as an important part of the WeChat ecosystem,have become a new frontier for brands to interact with users.With the accelerated operation of Tencent's in-depth cooperation with Biche,"Tengyi"has become a successful case of combining traditional industries with short video tracks to maximize brand growth and revenue,showing a strong growth trend.
Zhang Lei,deputy general manager of Tencent's advertising channel ecological cooperation department,said:"The integration of Tencent advertising and Tengyi platforms hopes to complement each other's capabilities.WeChat Channels is not an independent entity,but a matrix for each person to build a brand,including WeChat Channels,official account,Mini Program,future small stores,WeCom,etc.It is a cluster that can achieve mutual non-interference,and many brands are willing to build their own brand matrix here.In the future,the combination of Tencent advertising and Tengyi will help everyone."
Looking to the future,on what kind of empowering the industry will be brought by the combination of Tencent advertising and Tengyi Technology,he shared that,first,the integration of dual platforms in the future will promote the optimization alliance plan in various institutions,and give more resources such as order sharing integration.Second,based on product tools such as wing+easy car insights,precise insight into marketing opportunities.In the future,the entire Tencent value and Tengyi ecological value will be linked together,and will also provide customers with a richer solution system and continue to build Tengyi Technology's content ecosystem.
Grasp the blue ocean of WeChat Channels traffic and deeply empower content creators for long-term development
2024 WeChat Channels author active level,automotive content consumption and business overall growth.As the head MCN organization of WeChat Channels,Yiche MCN has been the top three in the industry for 11 consecutive months,the first in the automotive industry for 2 consecutive years,and became the first in the category industry in September this year.With the support of"Tengyi Ecology"resources,creators focus on WeChat Channels business strategies and monetization channels,and the platform continues to carry out creator support to realize the two-way journey between the platform and authors.
Wang Chen,vice-president of Tengyi Technology,said:"Creators need to understand the logic of the platform,and it is a very long-term thing to get traffic in the entire WeChat Channels.In order to help creators grow better in the entire Tencent domain and the entire WeChat Channels,whether it is the traffic side,the fan side or the commercial income side,we have upgraded the Talent Support Plan,from 100 million to 200 million up the ante support investment,and continue to provide creators with systematic growth support,including account diagnosis,traffic support,Double Hundred Plan and original incubation services."
With the release of the upgraded version of the Talent Support Program,it is believed that it will attract more and more creators to join.With the continuous traffic and operation support provided by the platform,more and more entrepreneurs will enhance the platform and business influence,realize the growth of WeChat Channels'operating income,and build an open and prosperous content and business ecosystem.
Zhang Li,vice-president and editor-in-chief of Tengyi Technology,said:"In this era,vertical content must be pan-platform,and the collaboration between Tencent and Yiche has achieved full coverage of content and accumulated enough professional video making capabilities.Now that we have the foundation to do MCN,we are willing to do empower and incubate."
Link users with high-quality content to unlock new drivers for automotive brand marketing growth
With the rapid development of WeChat Channels,it has become an important channel for brands and individuals to operate and monetize.This conference not only shared in-depth"Tengyi content operation"and"new opportunities for commercial marketing",but also held a roundtable discussion on the theme of"WeChat Channels business strategy and brand empowerment".It provides a reference development direction for automobile brands,automobile dealer groups and automobile media in a critical period of transformation,and also provides a guide for the sustainable development of digital marketing in the automotive industry.
Zhang Yutong,general manager of Crowley,said:"As we all know,the in-depth cooperation between Tencent and Yiche is a milestone.It is a combination of traditional industries and short video tracks in the new wave of digitalization.It is a typical success case that can achieve brand growth and rapid growth of talent revenue."
"When Tengyi is combined,its content is really diverse.And when the content of the platform is more diverse,it can better empower a car or empower various other products,"said Li Weimeng,CMO of Zhiji.
Rong Rong,head of auto industry operations at WeChat Channels Mutual Selection,said:"I think Tengyi will have more experts with high commercial value and differentiated characteristics in the WeChat Channels ecosystem in the future.In such experts,Tengyi may tap more commercial capabilities,not only short videos,but also medium and long videos,and even live broadcasts.In terms of talent supply,there will be a more prosperous ecosystem in the future."
Yang Yuanzheng,chairperson of the company,also shared his view:"The commercialization of WeChat Channels has accelerated.At the same time,customer needs have also changed a lot,hoping to do a more diversified marketing combination,hoping to establish a longer-term digital business mechanism."
Wang Honghao,a veteran automotive media person,said:"I predict that in 2025 more professional content creators will gain the support of users on the Tengyi platform and also get their own commercial returns."
Stan Yuhao,president of Taihe Music,shared:"There is such a big thing as Tengyi,and I think it is a very,very good time for us to join as a music partner of Tengyi Ecology."
Vicky,a native of WeChat Channels,said:"I hope to use Tengyi as a bridge to establish more communication between car companies and experts,and in-depth create some more useful,interesting and exciting content."
In the new wave of digitalization,Tengyi Ecology can combine traditional industries with short video tracks,and achieve brand value realization and revenue growth.This roundtable forum not only discussed the business strategy of WeChat Channels,but also shared how to realize the two-way operation between the platform and the author on WeChat Channels,providing new ideas for the development of the industry.
Subsequently,the 2024 Tengyi Automobile Ecological Star of the Year Award Ceremony was also held as scheduled.After rigorous selection and comparison,Chen Zhen,Wu Pei Channel and Li Zhenglin were finally awarded the 2024 Tengyi Automobile Ecological Star of the Year.
I know the first sister of the car,Han Lu chatted about the car,Yan Chuang said the car,YYP Yan Yupeng's car remarks,drive it brother,Qi Yu time,wild 11,traveler's garage,speed partner Speedsters,dad's travel diary,and won the 2024 Tengyi car ecological brand communication star award.
At the same time,the 2024 Tengyi Auto Ecological Quality Creation Star was also captured by Lightning Studios,No.1 Car Alliance,Miss Wu Nan,Minority Report,Chief of Staff Said Car,Xiaoyu Real Said Car,Killer Open Class,Uncle Ou,Vicky-EV,and Li Mouse Said Car.
This event provided a platform for outstanding works and teams in the field of automotive creative marketing,created an excellent model for more industry innovation practices,and promoted the high-quality development of content creation in the automotive industry.
In the process of industry digital transformation,the automotive industry is experiencing an unprecedented wave of change.This Tengyi Content Ecology Conference is not only an ideological collision of industry marketing reform and enterprise commercialization path exploration,but also a grand ceremony of industry communication,business empowerment and industry docking.Relying on the wide-area traffic of Tencent ecology,Tengyi Ecology will seize the blue ocean of WeChat Channels traffic in the whole domain,deeply integrate and iterate traditional media and short video marketing,and jointly prosper WeChat Channels content ecology with industry partners.Together with platforms,automobile companies and creators,we will go to the road of ecological cooperation and win-win.
In the future,Tengyi Technology will continue to strengthen synergies,give full play to ecological synergies,continue to empower creators,boost the prosperity and development of automotive content,and create a new growth curve for the industry.
