/PRZWT/(Shanghai,China)-On November 7,2024,Sony(China)Co.,Ltd.(hereinafter referred to as"Sony")officially launched the"Young Force Field"corporate project at the 7th China International Import Expo.The project aims to inspire and empower young people's creativity and talent,make Sony a brand in their hearts,and jointly promote the sustainable development of society.At the same time,it will promote Sony to keep up with the times and realize its own development and progress.The press conference was attended by Takeshi Yoshida,President of Sony China,Yuji Iwai,Executive Vice President and Chief Financial Officer,Yanmin Jin,Vice President,Xu Jiqin,Director of Talent and Organizational Development of Sony China,and Xie Jialing,Deputy Secretary of the Youth League Committee of Huangpu District,Shanghai.
Sony's"Young Force Field"corporate project launch ceremony
Takeshi Yoshida,president of Sony China,expressed his expectations for the"Young Force Field"corporate strategy project at the launch site:"As the only company with a diverse entertainment and technology portfolio,Sony's development vision in China is to'inspire inspiration and enthusiasm,and create touch with dream chasers'.We look forward to interacting closely with young Chinese creators at all business levels through the'Young Force Field'project to create and convey touch together.Together,we will build a more dynamic,more connected,and full of possibilities."
Takeshi Yoshida,President of Sony China
Yuji Iwai,executive vice-president and chief financial officer of Sony China,said:"The'Young Force Field'program bridges the gap between our various business segments and contemporary young talent-whether in entertainment,technology and services,image sensor technology,film and television or IP content.Through this platform,we not only build connections within the Sony Group,but also work hand in hand with the next generation to create long-term value across industries."
Sony China Executive Vice President and Chief Financial Officer Yuji Iwai
Sony's"Young Force Field"project mainly includes four core parts:youth attractive force,innovation alliance,youth education and youth zero distance.Jin Yanmin,vice president of Sony China,gave a detailed introduction to the participants and said:"Diverse Sony,unique you,is Sony's global talent concept.The Chinese market is full of talents and full of vitality,which always gives Sony unlimited inspiration and development momentum.Sony hopes to become a'dream machine'through diverse business advantages,international network and platform,to help every young Chinese talent realize their potential,support them to be brave in innovation and dare to pursue their dreams."
The attractive force of youth-building a bridge between Sony and the new generation
Through holding seminars and campus open days in major universities and other activities,we will lead students to visit Sony's enterprises in China,so that young people can have a close contact with Sony's corporate culture and innovative spirit.Since the launch of the campus open day activities in 2019,the youth attractive force has covered more than 40 universities,attracting more than 85,000 students to participate.In addition,for engineer positions,Sony has launched the"Engineer Intern Star"program to provide outstanding college students in engineering majors in targeted universities with opportunities for early matching and development.
Innovation Alliance-Open a new chapter in industry-university-research cooperation
Sony partners with leading universities and research institutions around the world to inspire the innovative potential of the younger generation,providing them with a platform to showcase their talents and driving innovation in the industry.Including the launch of the"Enterprise"Dream Sony-College Student Innovation Contest to encourage a new generation of young students to create bold ideas and actively practice;the"Sony China Innovation Contest",which has been held for the ninth consecutive year,has attracted the participation and creative exhibition of many Chinese universities,from quantity to quality,which has been improved year by year,strengthening the collaboration between Sony and academic institutions;Sony launched the Sensing Solution University Collaboration(SSUP),a university cooperation project for sensing solutions,to jointly explore and expand the innovation of barrier-free solutions.Hundreds of students have participated,resulting in many research papers and accessible design results;the YURU MUSIC(Yuru Music)Musical Instrument Maker Marathon,which was first introduced to China last year with the concept of"Let everyone enjoy the fun of playing musical instruments"The competition attracted the active participation of students from major universities in the development of musical instruments,for which Sony provided technical equipment and guidance.
Yucai Youth-Actively fulfill corporate social responsibility for the next generation
Sony combines its own technology,CSR projects and human resources advantages to cultivate young talents with more contemporary vision and social responsibility.Sony cooperates with colleges and enterprises to carry out various practical courses,such as cooperating with the School of Deaf Engineering of Tianjin University of Technology to provide AI and other technical guidance,and jointly cultivate high-level talents who adapt to social development;entering media colleges and universities to provide professional imaging technology training and rich opportunities for young students to go to school,so as to broaden the industry perspective;through public welfare projects such as"Sony Dream Classroom"and"Sony Exploring Dreams Popular Science Wanli Tour",it provides broad opportunities for young college students who are interested in contributing to society,and helps them better participate in social welfare and practical projects through a systematic and scientific training system;Sony also creates a diverse and inclusive environment for young employees within the company and helps them grow,and carries out projects such as Career Plus(career development)to further build on their own work Create more opportunities for your career.
Youth Zero Distance-Listening to the Voices of the New Generation
Sony holds a variety of brand or business activities every year,and actively invites young people to participate.In order to make Sony more close to the needs and ideas of young people,Sony will listen to the voices of young people and continuously improve through face-to-face interviews,research and interaction.Sony owns a lot of IP content that is deeply loved by young people,and Sony also actively integrates these into corporate activities to attract young people to participate with strong interactivity and fun.At Sony's large-scale brand event 2024 Sony Expo Bilibili World,Sony showed how to use technology to empower creativity,strengthen the connection between Sony and young creators,discuss innovation with young people,convey brand vitality,and look forward to working with them to draw a blueprint for the future.
Enterprise empowers young people
In the forum after the press conference,Sony also invited representatives from public welfare education institutions,partner universities and young creators to exchange and share the experience and feelings of empowering young people to promote sustainable development,and look forward to working with more partners from all walks of life to build a more innovative,inclusive and sustainable future with young creators.
Sony's"Young Force Field"program not only empowers the younger generation,but also makes a positive contribution to the sustainable development of society.By stimulating the creativity and talent of young people,Sony looks forward to cultivating a group of young talents with innovative spirit and international vision,who will surely become an important force for social progress.
