/PRZWT/Chengdu, November 15, 2024 - On November 13, 2024, the Sichuan Cultural Tourism Winter Tourism Promotion Event with the theme of "Appreciating the Ice and Snow of Mount Shu and Enjoying the Warm Sun in the West" was grandly opened at the "Chengdu Stage" in the eastern suburbs of China. The event aimed to promote Sichuan's rich winter tourism resources and attracted the active participation of many tourists and cultural tourism institutions.
During the event, the Sichuan Gold Tour Guide focused on promoting a number of boutique routes suitable for winter themes, including 25 tourist scenic routes, to unlock new ways for tourists to play in a comfortable Sichuan warm winter. At the same time, the cultural tourism promotion officers from Panzhihua, Leshan, Aba, Ganzi, Liangshan and other places introduced the cultural tourism resources and winter preferential policies in detail, and had good interaction with 33 travel agencies.
Leshan has specially opened the "Ice and Snow Hot Spring Zone" and launched the "Ice and Snow Hot Spring +" series of themed products to welcome winter visitors with the lowest discount; Ganzi Hailuogou has launched the 10 million gift package gratitude plan with the theme of "Ice and Fire World · Hot Snow Boiling"; Aba has carefully planned the "closest journey and shortest time" line products such as China Panda Avenue and Lixiao Road to facilitate tourists to enjoy the journey. Cultural and tourism in all parts of the province have shown the charm of "comfortable Sichuan" to tourists in all directions and dimensions with the greatest sincerity and the latest policies.
Bi Nan, crew chief of "3U8633" of China Civil Aviation Hero Crew, attended the event and said: Sichuan is rich in winter tourism resources. Sichuan Airlines sincerely invites tourists from all over the country to come to Sichuan to experience the beauty of Sichuan winter and share the unique charm of Sichuan in winter.
A variety of interactive activities were also held at the scene, including folk performances by the Panzhihua Renhe District lantern singing and dancing team, non-genetic inheritors showing long-mouth pot tea art, Sichuan Opera face-changing performances, etc., which attracted countless tourists to stop and watch. In the exhibition area, Yi embroidery bracelets, Yi embroidery mirrors, Yi embroidery bookmarks and other exhibits with ethnic minority characteristics have also been loved by many tourists. In the interactive clock in session, the characteristic clocks in the comfortable tower and the cultural tourism kaleidoscope attracted tourists to stop and enjoy and take pictures.
In particular, the cultural tourism blind box machine, through the interaction between tourists and booth staff to win the opportunity to win the prize, enhanced the interest of the event, improved the enthusiasm of tourists to participate in the booth interaction, and attracted many tourists to play and interact.
At the end of the event, the on-site participants returned full of yearning and anticipation for the winter beauty of Sichuan. This promotion event not only injected new vitality into the winter tourism market in Sichuan, but also provided a wealth of tourism options for the majority of tourists. Sichuan once again continues to attract the attention of domestic and foreign tourists with its unique natural scenery and profound cultural heritage, becoming their preferred destination for winter tourism. With the arrival of more tourists, the winter tourism market in Sichuan will surely usher in a new peak, bringing new opportunities for the development of the cultural tourism market.
