/PRZWT/On September 26, 2024, Ningbo - One session and one session, the golden autumn feast. On September 21, DIKENI brought brand friends, brand VIPs, and fashion bloggers to Ningbo, the city of Hong Kong, to unveil the 2024AW limited new product private reception feast at the ceiling of the Ningbo Resort Hotel - Park Hyatt Hotel, and went on a private journey of quality life. This limited new product private reception held by DIKENI in Ningbo is the main event of the national private reception of "The Gift of Nature", bringing guests the ultimate luxury experience.
DIKENI enjoys exclusive customization and luxury
"The meaning of clothing is not just the clothing itself, but also our understanding of life."
- Ms. Zheng Xuefen, founder and president of DIKENI brand
With the increasing diversification and personalization of consumer needs, the fashion industry is gradually moving towards high-quality and customization. Customers are no longer just satisfied with basic wearing needs, but also pursue the cultural connotation, aesthetic value and personalized wearing experience carried by clothing. In this context, DIKENI has been providing a quality lifestyle with temperature since the beginning with its keen market insight and "customer-centric" philosophy.
At the event site, DIKENI provided VIP users with a one-to-one tailor-made "dress light customization" exclusive service, which is undoubtedly an accurate grasp of the current personalized demand trend. Accurate body measurement is a crucial step in the exclusive service of "dress light customization". It measures shoulder width, sleeve length and waist circumference in detail and multi-dimensions, and through professional personalized taste matching, to ensure that the clothing needs and expectations of the wearer related to high quality and value are accurately met.
PT platinum series limited new products, static luxury aesthetics
The PT platinum series launched by DIKENI this time has selected Loro Piana's Best Cashmere Award Fabric Gold Award Cashmere, God's Fiber Camaro Hair, Noble Fiber 12 Micron Merino Wool, Secret Soft Gold Baby Cashmere and other luxury grade rare fabrics. Whether it is a restrained appearance or an extraordinary touch, it opens the infinite perception of excellent quality from the outside in, which is amazing.
DIKENI's PT platinum series has been upgraded in all categories this quarter, and a new VI vision has been constructed. This is the brand's in-depth interpretation and wonderful interpretation of quiet luxury aesthetics and quality life, and it also shows its profound insight and positive response to people's current life. After 25 years of accumulation, DIKENI's original intention is unswerving. DIKENI insists on the unremitting pursuit of quality life from the source. The world's top-notch raw materials are strictly selected, and exquisite craftsmanship is carried out. Whether it is fabrics, accessories, or even Seiko equipment required for clothing, it is selected from top suppliers in the industry.
DICONY REGREEN Ecological Forest Landscape Box Handmade
All along, DIKENI has continued to care for the natural ecology and pass on the concept of sustainable fashion to consumers. In this private event, DIKENI has specially set up the "Dikoni REGREEN Ecological Forest" landscape box handmade link, which brings the full vitality from Alxa to the present, immerses VIP users in a sustainable fashion lifestyle, and transmits the temperature of the palm to the "Dikoni REGREEN Ecological Forest". Plant trees and plant hearts to protect every green hope together, so that every sustainable can be recycled.
It is worth noting that from 2021 to 2024, DIKENI will continue to cooperate with the China Greening Foundation to join hands with brand customers in the "Million Forest Project - Desert Locked Edge Forest Action" public welfare project. In the Alxa project area of Inner Mongolia, we will jointly plant the "DikENI REGREEN Ecological Forest", planting a total of 30,000 trees, and rehabilitating desertification will reach 450,000 square meters.
As an advocate and participant of ecological public welfare actions, DIKENI has taken the lead in making a long-term commitment to environmental protection, releasing the group's long-term plan "Sustainable Fashion" strategy, advocating the concept of natural recycling, focusing on energy conservation and emission reduction, protecting biodiversity, symbiosis with nature, safeguarding the future with sustainable fashion, and leading the industry to develop in a more sustainable, environmentally friendly and responsible direction.
PARK30 Sustainable Ecology Concept Pavilion
DIKENI brings the REGREEN ecological forest to the offline store PARK 30, with sustainable fashion as the core design concept, the integration of artistic aesthetics and natural artistic conception, and the concept of harmonious coexistence between man and nature. At the same time, it meets the spiritual needs of contemporary people to pursue happiness and relaxation, and presents an elegant and simple shopping environment, a professional and noble shopping experience, and a sustainable quality lifestyle to every consumer.
From the limited new product private event in Ningbo to the national private event of "The Gift of Nature", DIKENI's VIP exclusive event linking 25 + cities and 100 + stores across the country is not only a feast about fashion and quality, but also an in-depth exchange of life attitudes and values. In the future, DIKENI will continue to inherit the brand gene and founder's original intention of quality life private enjoyment, seek a longer-term development picture, and continue to strive to meet consumers' pursuit of high quality, high taste and high level.
