/PRZWT/SHANGHAI, July 23, 2024 - On July 19, the 2.0 Zhengda Bingou Market opened. The theme of "Summer of Yearning" will last from July 19 to August 18 for five weekends. As a key project that is strongly linked with activities such as "Shanghai Nightlife Festival" and "Shanghai Summer", this Bingou Market has received strong support from the People's Government of Pudong New Area, Lujiazui Management Committee and government units at all levels.
This year's market not only responds to Shanghai's "14th Five-Year Plan", but also shows the many achievements of CP Plaza in the process of building an international consumption center together, improving the consumption environment, optimizing the city function and enhancing the international competitiveness. It also marks the important progress of CP Plaza in the development of international consumption and night economy. CP Plaza also decorates Lujiazui's night into a flowing landscape, presenting a different kind of "fireworks", making this colorful "Shanghai summer" within reach.
Through the integration of music, sports, art and other irreplaceable experiences, the second Zhengda Bingou Market has turned Shanghai's first "Waterfront Linkage Pedestrian Street" into a Lujiazui regional label that integrates international food, trendy art and lifestyle. In terms of scale and content, this year has significantly expanded compared with last year. The addition of Yiwen Street and Global Food District on Lujiazui West Road has attracted many international famous brands to join. These new elements not only make the market a paradise for shopping and food, but also an important platform for international cultural exchanges.
In the one-month market, the Chia Tai Hamakou Market will use Chia Tai Square as a platform to connect global cultures and show citizens the diverse customs and charm of the world through more than 100 brand, art, intangible cultural heritage and cultural exhibitors around the concept of "Chia Tai Global Village". In addition to the "market" form itself, this year's Hamakou Market will present different weekend themes for the public every week, truly making the Hamakou Market "performance every day" and "activities every week". Such as the "Coffee Taste Can't" Coffee Festival, the "Sunset Games" Olympic Special Program, the "Guoyun Qixi Festival Night" and the "Fluorescent Party". Fully considering the preferences, lifestyles and consumption concepts of current young people and parent-child families, create a "summer event" that everyone longs for on the banks of the Pujiang River.
Through this market event, CP Plaza combined with the characteristics of "night economy, national cuisine, national culture, people's livelihood consumption, trend art" and other sections to shape the "CP Global Village" into a sustainable international friendly IP with urban influence.
Looking back at the "Chia Tai Plaza Renewal Plan" just released in June, Chia Tai Plaza is practicing innovative ways, interesting forms, and bold attempts to fully inject "youthful vitality" into Chia Tai through the creation of offline activities. Chia Tai will adhere to the "heart" to shape and redefine "new", and create a new lifestyle of "new modern", "new city" and "new market" for Lujiazui area.
The bazaar has invited the Thai elephant mascot, FUN FUN, from Chia Tai Plaza, to be the promotional ambassador for the event. Elephants are not only a key cultural symbol in Thai culture - symbolizing strength, wisdom and good luck, but also because of their significance in many cultures, they are also a cross-cultural symbol full of inclusiveness and diversity, corresponding to the products and multicultural atmosphere that the bazaar highlights. In addition, their lovely images can be seen everywhere in the decoration of the bazaar and various promotional materials and interactive activities, adding infinite joy and intimacy to the bazaar, becoming another highlight of the bazaar.
Chia Tai Plaza sincerely invites friends from all over the world to go to an appointment with Chia Tai on this bright summer day to weave an unforgettable summer memory together. At the same time, Chia Tai Plaza will also insist on making the Bankou Market an annual grand event, making "Chia Tai Bankou" the city card of Lujiazui, Pudong, and even the whole of Shanghai. Chia Tai Plaza will also provide citizens with a rich and colorful life experience, and also provide international friends with a window to understand and experience Chinese and global cultures.
