/PRZWT/SHANGHAI, July 12, 2024 - The 21st China International Digital Interactive Entertainment Exhibition (ChinaJoy) 2024 will be held at the Shanghai New International Expo Center from July 26 to July 29. As a leading enterprise in the cultural media sector of class A share, Century Huatong (002602.SZ) at booth N4-03 will be exhibiting in the name of the group for the first time. The theme of the booth is "old partners, new friends", focusing on green and low-carbon booth construction concept and youthful vitality design style.
In the game exhibition, the concept of green environmental protection and low carbon will be felt fresh by many players. In fact, Century Huatong has long closely integrated the concept of green development with the company's sustainable development blueprint, and has been promoting green operations in product design and business operation for many years. This time, the company launched the first green booth at the ChinaJoy booth, using a wealth of low-carbon environmental protection concepts. For example, the use of recyclable environmentally friendly materials in building materials not only reduces the consumption of natural resources, but also greatly reduces the generation of waste. In addition, the structural design of the booth also fully considers sustainability. Whether it is wood, metal or other decorative materials, they have been strictly screened to ensure their environmental performance and reuse value.
In addition, the company is also committed to promoting green and low-carbon lifestyles to the public. As early as the "World Earth Day" on April 22 this year, Century Huatong and the ChinaJoy organizing committee jointly issued an initiative to global gamers, advocating including green living, reducing the use of plastic products, accelerating recycling, and bringing "Green Game, Blue Earth" together at 2024ChinaJoy this summer. Therefore, during the exhibition, Century Huatong's booth will launch a "Green Game, Blue Earth" plastic reduction action every day, set up waste plastic bottles Recycle Bin, which will be handled by professional environmental protection agencies. After "recycling" into school uniforms, it will be donated to rural schools in the border areas of the motherland on behalf of Century Huatong and the majority of ChinaJoy visitors.
Of course, in addition to the innovative concept of green and low-carbon, the main KV and booth design of Century Huatong 2024ChinaJoy have also attracted much attention. This year is the first time that Century Huatong has brought its game business segments such as Shengqu Games, Diandian Interactive, Palm Tour, and Tianyou to participate in the exhibition together. In the theme, "old partners" refers to participating in ChinaJoy game subsidiaries and products for many consecutive years. "New friends" includes companies and products exhibiting for the first time. At the same time, the group hopes that old partners and new friends can make use of ChinaJoy, an annual event like ChinaJoy, where everyone, whether familiar or unfamiliar, can get together and enjoy the purest happiness generated by visual, auditory, tactile, and spiritual collisions. It is like a "pillow party", everyone wears relaxed clothes, and in a relaxed environment and time, they use pillows to collide happily with friends and laugh wantonly.
This also echoes the main KV design of this event. From a visual point of view, all kinds of brands and game IPs under Century Huatong can be compared to throw pillows of different shapes and colors, which can be PK with each other or team up. In another dimension, countless players, users, employees and even competitors have known each other through Century Huatong's products and IPs over the years, collided with each other, and grew each other in healthy competition, from new friends to old partners, and welcomed more new friends with old partners. This is also the original intention and expectation of the company's first participation in the ChinaJoy event in the name of the group. In addition, the dopamine style of KV's rich color scheme also highlights the company's concept and pursuit of youthful vitality and young operation.
The first exposure of the on-site booth style design also inherits the rich elements of the main KV. From the front, colorful and gradual changes of color decorations cover the entire stage and wall, colorful lighting and wall decoration contrast each other, like a lovely, young, sports dream space, so that the audience can feel a strong visual impact and pleasure when they stop in front of the stage. I believe that the Century Huatong booth can become a beautiful scenery on this year's ChinaJoy.
In the product activity area on the back, the overall style focuses on the concept of a compact block, which coincides with the "City Walk" activity that young people love today. In fact, as an emerging way of urban tourism and leisure, block activities emphasize walking in a compact and diverse environment to experience the unique charm and cultural atmosphere of the city. On the one hand, the booth style of the compact block fully magnifies the use of limited booth space, so that each individual booth is "C"; on the other hand, the design allows each game product to fully display its own game block concept, showing the culture and charm of different styles of products.
