The tire revolution of new energy vehicles: the dual pursuit of rigidity and silence

2024-07-05 15:33 0

/PRZWT/NANJING, July 5, 2024 - Kumho Tire won the "Low Carbon Development Leadership Award" at the just-concluded 2024 Automotive-Tire Cross-border Development Summit Forum. Kumho Tire has always implemented the concept of "low carbon development" in a series of aspects such as strategy, production, and product layout.

In 2023, Kumho Tire issued a sustainability report containing ESG results, announced ESG business strategy and governance, TCFD report, and major ESG achievements such as addressing climate change, ensuring new growth drivers to strengthen future strength, and expanding environmental protection products. For example, the construction of the 2045 carbon neutrality roadmap and overseas factory solar power generation facilities, and the use of low-carbon ships to reduce carbon emissions. In 2022, Kumho Tire received an AA rating from Morgan Stanley Environmental and Social Impact Assessment; in February 2023, Kumho Tire established an ESG committee under the board of directors. As a tire company with a high sense of social responsibility, Kumho Tire continues to deepen its long-term ESG strategy and is committed to contributing more to the future of green travel.

In terms of production, Kumho Tire Nanjing Factory has played a demonstration and leading role in Jiangsu Province's in-depth promotion of intelligent manufacturing factory construction, always focusing on green and sustainable development, and actively promoting the construction of smart factories. In 2023, Kumho Tire Nanjing Factory began to partially supply the power required by the factory through photovoltaic power generation projects, continuously upgraded the environmentally friendly intelligent factory, and actively responded to the government's environmental protection green energy policy to help green travel.

Kumho Tire not only strictly implements "low-carbon development" in all production links, but also keeps up with the development trend of new energy vehicles through the research and development of new products. With the global emphasis on sustainable energy, the continuous increase in sales of new energy vehicles has become an indisputable fact. According to Tencent, in 2023, the sales of new energy vehicles in our country reached 9.495 million, with a market share of 31.6%, ranking first in the world for 9 consecutive years. This market phenomenon not only indicates the future trend of the automotive industry, but also puts forward higher performance requirements for automotive parts, especially the often overlooked tire rigidity.

As the only part of the car in contact with the road, the performance of tires is directly related to the driving safety and stability of the vehicle. Compared with traditional fuel vehicles, new energy vehicles tend to weigh more, so the pressure demand for tires is naturally higher. However, tires on the market tend to pay more attention to silent performance, but lack of attention to tire rigidity.

Tire rigidity: the rigid demand for new energy vehicle safety

Tire rigidity refers to the ability of the tire to support weight, which is particularly important for new energy vehicles. Insufficient tire rigidity may lead to a decrease in the stability of the vehicle when driving at high speed or turning, and even cause safety accidents. Kumho Tire's newly launched EnnoV tire series has effectively improved the rigidity of the tire by adopting advanced HLC technology, meeting the higher requirements of tire performance for new energy vehicles.

HLC technology: the perfect combination of rigidity and silence

HLC is a higher load standard set by the European Tire Rim Technical Organization (ETRTO). Kumho Tire's EnnoV tire improves the rigidity of the tire by improving the internal structure of the tire, ensuring higher load-bearing performance of the tire. In actual tests, the tire equipped with HLC technology has improved the pressure-bearing performance by 10% to 23% compared with ordinary tires, significantly improving the safety and stability of the vehicle.

K-Silent technology: the dual enjoyment of silence and comfort

In addition to emphasizing tire rigidity, Kumho Tire EnnoV tires also use K-Silent silent technology. 24 specifications over 18 inches are equipped with silent cotton technology, which effectively reduces driving noise and improves the driving experience. At high speeds, tire noise is reduced by 8%, providing a more comfortable and quiet driving environment for drivers and passengers.

Consumer's Smart Choice

Kumho EnnoV tires have been fully upgraded in performance to meet consumers' pursuit. In today's increasingly popular new energy vehicles, the choice of tires should not be limited to silence. With its excellent rigidity and silent performance, Kumho EnnoV tires provide consumers with a smart choice.

The rapid development of new energy vehicles poses new challenges to tire performance. With its HLC technology and K-Silent mute technology, Kumho EnnoV tires not only meet the demand for tire rigidity in new energy vehicles, but also pay attention to consumers' driving experience. With the continuous innovation of technology and the continuous expansion of the market, Kumho EnnoV tires are expected to become the smart choice in the new energy era.

Source: Corporate press release
Press release Overseas media release advertorials Release advertorials release press conference Release press release overseas media release media release platform media release release press release Invite media to invite overseas press release Overseas press release