/PRZWT/More than 5,000 exhibitors from 75 countries and regions brought a total of more than 400,000 exhibits. Recently, the 2024 SIAL International Food and Beverage Exhibition was successfully held at the Shanghai New International Expo Center. Fino, the leading brand of coconut-based plant drinks, made a wonderful appearance, subdividing the consumption scene with diversified coconut-based products.
It is reported that, as a famous international food and beverage exhibition brand with decades of glorious history, the SIAL brand has rapidly developed into an important bridge connecting China and the global food and beverage industry since it settled in China in 2000, attracting thousands of world-renowned food and beverage brands and traders and tens of thousands of consumers every year.
This year, the SIAL exhibition has reached a new level of internationalization, bringing together the world's "new", "strange" and "special" food and drink boutiques. France, Spain, Poland, Belgium, Denmark and other countries and regions also continue to appear in the form of pavilions to jointly create a diversified international exchange platform. As one of the world's three major food exhibitions, SIAL has also become an indispensable and important business platform for the rapid circulation of global food and drink products.
At the exhibition site, Fino exhibited coconut-based direct drinking products such as raw coconut lattes and zero-sugar coconut milk. Through a variety of coconut-based products, it showed more possibilities of coconut-based products, which also attracted the attention of the audience.
In addition, Fino NFC 100% coconut water and the recently popular IP drama "Celebration of the Second Season" jointly appeared on SIAL. It is understood that this is Fino's recent "drama chasing moment, drink Fino" activity, which penetrates the product into consumers' drama chasing scene.
Zhang Kai, founder and president of the Fino brand, once said in the 2023 FBIF speech: "Fino will continue to innovate, explore more scene space, and hope that consumers can coconut-based products anytime, anywhere." This reflects Fino's consistent emphasis on "scene-based".
Previously, Fino's innovation in thick coconut milk products opened the social consumption scene of coconut-based coffee + coffee. This historic breakthrough has brought great innovation value to coconut-based products. According to Euromonitor information consulting data, Fino's 2022-2023 thick coconut milk sales ranked first in the country, and it can be used to make about 1.40 billion cups of raw coconut lattes in two consecutive years.
In the future, Fino will also continue to develop the refinement scene of coconut-based products, subdivide consumers' usage habits, and integrate coconut-based drinks into the details of consumers' lives.
