/ Asahi/August 08, 2022 GUANGZHOU -- On a hot summer day, there's nothing more refreshing than a cup of iced coffee. In particular, Fino and McCafe are free for 6 days, making it easy for you to enjoy the freedom of "thick coconut latte" this summer. From August 5 to 10, McCafe's signature coffee minivans carrying thick coconut lattes and Fino thick coconut milk Mini will be seen around Raffles Changning in Shanghai and Blue Bay in Beijing. The event is expected to give out 5,000 coffees and gift packages including Fino Thick coconut milk Mini and Fino mobile phone holder. People can also get McCafe thick coconut latte coupons by scanning the code at the event.
At the event, the special "Oat Thick Coconut latte" is a blend of Fino's coconut milk series products with OATLY Mali oat milk and McCafe-selected quality coffee. The coconut flavor is rich, thick but not greasy. Attract surrounding consumers to queue up to punch the card experience.As the representative brand of "coconut" in thick coconut latte, Fino started to emerge in the circle with the explosive popularity of raw coconut latte in 2021. Now it is almost synonymous with coconut milk, and has become the leading brand that drives the development of the whole coconut based plant milk circuit. This is not the first time Fino has teamed up with McCafe for cross-border cooperation. Back in April, Fino teamed up with McCafe to launch a "Oh Coconut! Oat thick coconut latte Freedom "flash mob activity, won the praise of the vast number of consumers word-of-mouth. Together with McCafe again, Fino hopes to make use of multiple brand linkage, so that more users can experience this cup of "thick coconut latte" in the hot summer, freezing all the sultry and tired.
Over the years, McCafe insists on using 100% Arabica M10 coffee beans, and professional baristas present freshly ground handmade coffee. In the selection of milk products, McCafe not only guarantees the quality of milk, but also hopes to meet the preferences of some lactose intolerant consumers and increased environmental awareness for plant milk, so as to enrich the different needs of more consumers. McCafe has selected "Fino" for cooperation many times. In addition to the high quality product taste, it is highly recognized for the quality behind Fino.Coconut milk belongs to raw material products, and good raw materials are needed to ensure good products. As a brand producing coconut based plant milk, Fino's emphasis on the origin of raw materials and supply chain is the core competitiveness of its products. The coconut forest area of Fino participating in strategic cooperation is as high as 38,000 mu, distributed in Thailand, Hainan and Vietnam, ensuring the stable supply of high-quality coconut raw materials. Based on relatively sufficient raw materials, Fino can be more relaxed in the selection of products. For example, coconuts with 28-day core picking period, sugar content and thickness of coconut meat meet the standards of Fino are selected, and fresh squeezing from coconut meat to coconut juice is completed in 2 hours, so as to achieve a unique fresh coconut state. In R & D and production, Fino has three R & D bases in Haikou, Shenzhen and Tongxiang and a R & D team of more than 30 people, and has two self-owned factories and six strategic cooperative manufacturers, through self-owned + integration to create high-quality supply chain, constitute the basic guarantee of product quality. In the end, Fino created a rich, coconu-based product that defined a whole new category of "thick coconut milk."
< /p>For Fino, the best experience is the word of mouth from users, let consumers taste the product first, stimulate everyone's discussion and feedback, make friends with users, and jointly force the growth of the brand. The free delivery of Fino X McCafe thick coconut latte is still in full flow. If you are nearby, don't miss the opportunity to taste the summer delicious brought by a cup of thick coconut milk and rich coffee.
