/PRZWT/SHANGHAI, June 6, 2024 - As the Dragon Boat Festival approaches, the consumer market is gradually heating up, and sales of various kinds of zongzi and holiday gift boxes continue to rise. However, this year is different from previous years. On the one hand, with the continuous upgrading of consumption patterns, more and more consumers are choosing to place orders online, and enjoy fresh and punctual delivery at any time. On the other hand, due to the overlap with the college entrance examination time, many elders and relatives have chosen to "send dumplings remotely" to cheer on the students who are preparing for the college entrance examination. This beautiful meaning undoubtedly puts forward higher expectations for the quality of delivery.
In addition, as tourism consumption gradually shifts to cultural tours and short-distance tours, the demand for same-city ready-to-match in some cities will also experience significant growth during the Dragon Boat Festival holiday. In this context, the third-party ready-to-match platform represented by SF Intra-City will become a reliable guarantee for new consumption scenarios such as Dragon Boat Festival gift-giving dumplings and cultural travel trips.
Sending dumplings and gifts is more important, and SF Express's intra-city quality service upgrades the consumption experience
The Dragon Boat Festival is approaching, and many "time-honored" and "Internet celebrity stores" have launched new zongzi one after another, and there is a long queue in front of the store window. The interviewer found that in the store queue, there are many knights in the same city who help to buy on behalf of the buyer. It is convenient and time-saving to place an order on a third-party instant delivery platform, which has become the choice of many consumers today. It is reported that SF Express has set up a separate entrance for the "help queuing" service. Fill in the queuing requirements, queuing location, contact person and other information, you can call the nearest knight to receive the order, and you can also communicate the specific queuing time.
Due to the short Dragon Boat Festival holiday, in response to the demand for gifts from business and relatives and friends, many consumers also tend to place an order for a zongzi gift box online to express their feelings, eliminating the hassle of visiting in person. In addition, this year coincides with the same period as the Dragon Boat Festival, and many merchants also see the opportunity to launch "college entrance examination dumplings" in advance. The beautiful meaning of "high dumplings" and "must dumplings" has aroused the desire of many parents and elders to buy, and the demand for online purchase of dumplings and remote delivery of dumplings has increased.
A simple zongzi gift box contains the mutual thoughts and blessings between the younger generation, the elders, and the business partners. Therefore, the fast and complete delivery of each gift box is the most important demand of every consumer during the Dragon Boat Festival. The method of immediate delivery, direct pickup and direct delivery can effectively avoid unexpected situations such as ordinary express logistics may not be able to guarantee the timeliness during holidays, and gifts may be damaged or squeezed during transportation. For example, the third-party instant distribution platform SF Express Intra-City, which was born out of SF Express, can not only meet the high timeliness requirements such as instant matching in the same city, help buying, and help queuing, but also specialize in professional and refined services, which are in line with the sense of ritual required by festivals.
Quick response, immediate door-to-door, efficient and professional distribution system, coupled with a "fresh-keeping distribution box" equipped with a thermal insulation layer and anti-collision foam, as well as professional knights who strictly abide by the delivery service specifications, handle the whole process with care, and drive at a constant speed, can maximize the timely and complete delivery of consumers' good intentions during the festival. In the process of receiving orders, picking up orders, and delivering orders, SF Knights in the same city use standard words and uniform clothing to fill the "sense of ceremony" of gift delivery. In addition, SF Knights will also send an exclusive receipt code to each recipient. The entire delivery process will only end after the knight verifies the receipt code to ensure that the gift is accurately delivered to the specified member. Without having to come to the door in person, the high-quality delivery experience can also show the care and attention of gifter, and truly give gifts without being rude. The Dragon Boat Festival welcomes "new Chinese-style" tourism, and SF Express helps tourists travel light and simple in the same city
During the Dragon Boat Festival, in addition to the demand for holiday gifts, many people also choose short trips to relax and rest through travel. According to reports, the number of travel bookings during the Dragon Boat Festival holiday has doubled compared with the same period last year, and the number of domestic peripheral tour bookings has increased by 20% year-on-year. However, compared with the "marching tour" of popular attractions clocked in large and small packages in previous years, today's consumers are more inclined to pack light and simple, using the "online purchase + instant delivery" model to enhance the travel experience.
In this context, the ready-to-use platform has become an indispensable "burden-reducing" helper for consumers to travel. For example, SF Intra-City, its full-scene business model covering catering takeaway, intra-city retail, near-field e-commerce and near-field services, can instantly meet the needs of tourists for purchasing and handling a variety of materials, such as food distribution for suburban picnics, queuing at restaurants in popular attractions, and quick delivery of urgently needed items such as ponchos and umbrellas, etc., which can help tourists travel without worry and effort.
In addition, this year's Dragon Boat Festival tourists are more inclined to various "new Chinese" trips that deeply experience Chinese history and culture, including dragon boat viewing, history museum visits, intangible cultural heritage culture, Hanfu makeup making, etc. With the help of the ready-to-use platform, tourists' cultural tourism experience will be more relaxed and immersive.
For example, when visiting a museum or watching a dragon boat race, let the knight send the big and small bags of shopping "loot" to the hotel first, and travel lightly to experience in depth; if you want to take pictures in beautiful Hanfu, you can not only place an order for the knight to rent and help, but also let the knight help take pictures and record beautiful travel moments. In the era of "generation" of everything, travel has become easier.
The Dragon Boat Festival has always been a small peak of consumption and travel. With the continuous upgrading of new consumption patterns and the continuous penetration of online trends, the third-party ready-to-use platform represented by SF Intra-City has become an assistant for merchants and consumers to meet the diverse needs of holiday gifts and light travel, further revolutionizing the consumer experience and improving the quality of life.
