/PRZWT/Recently, with the League of Legends World Championship igniting an e-sports craze in Shanghai, an e-sports carnival centered around universities was simultaneously staged at the Chuangzhi Tiandi Square in Shanghai. As the sole display device support brand for the entire event, letv Display has built a full-scenario display matrix with 41 high-performance devices. Through a three-dimensional layout of "watching games + competition + interaction", it has become an important link connecting global events with local campus e-sports culture.
At this event, all the products of letV made a collective appearance, forming a full-scenario solution covering watching games, training and creation. The 27U8 monitor in the TCL brand exhibition area allows players to directly experience high-definition gaming. This Thunderbird U8 27-inch monitor is equipped with 1,152 MiniLED zones and HDR1400 certification. When presenting the CG animation of "League of Legends", the metallic texture of the character's armor and the light and shadow effects of skill releases are astonishing. In the "Ally Competition Zone", the battlefield for playing with 20 Thunderbird F6 monitors became the focus of the event. This device, equipped with a 300Hz ultra-high refresh rate, enables players to achieve zero latency in the Hex Brawl mode. "Skill release and screen response are almost synchronized. This kind of responsiveness is extremely important in team battles," a nearby college student who came to experience it admitted in an interview. "This is simply a physics cheat."
In the climax of the event, the university showdown, the Thunderbird 32U8 monitor stood in the center of the stage, transforming into a "fair referee". Even under strong daytime light, its HDR1400 technology can still present clear picture quality, ensuring fairness in the peak battle between Fudan University and Tongji University. In addition, it features an ultra-high refresh rate of 300Hz, seamlessly hosting the LPL legend Ming and ordinary players competing on the same stage, setting the entire venue ablaze. Its HDR1400 high dynamic range technology is not afraid of strong light interference and serves as a "fair judge" with consistently clear picture quality.
Even more eye-catching is the "Thunderbird King Challenge", where LPL legend Ming leads the Thunderbird user team to engage in a fun showdown with the college team led by Baolan. During the competition, the 2304-zone MiniLED backlight technology of the Raybird monitor precisely restored the light and dark details of the game scene, maintaining picture stability even under the interference of natural light. After the game, when Ming signed on the Thunderbird F6 monitor, he joked, "Playing the game with such a device, I feel like my operation has become sharper."
At the event site, over a hundred college players participated in the interactive experience of the Thunderbird display. According to random interviews, 90% of the participants expressed "satisfaction +" with the performance of the device, among which 30% of the interviewees clearly stated that" they will consider replacing the Thunderbird display in the future."
The campus is not only an entry point for traffic but also a testing ground for products. Through an ecological layout of "top-notch products + high-frequency e-sports scenarios + precise user communities", letV is gradually building a unique brand moat. While many brands are still concentrating on the competition for event sponsorship spots, letv has taken a different path, delving into the e-sports ecosystem of colleges and universities. Through continuous interaction and in-depth cooperation with campus events, it seamlessly integrates its products into the daily scenarios of young people and establishes a connection with Generation Z in real use.
This campus e-sports carnival has revealed a new trend: when professional parameters such as 300Hz refresh rate and HDR1400 are transformed into an intuitive experience of "zero operation delay" and "clearer picture", an emotional connection between technology brands and Generation Z is naturally formed. When Thunderbird convinces more users that everyone can get a little closer to their e-sports dreams through professional equipment, the brand will evolve from a "provider of functions" to a "witness and enabler of dreams". This is precisely the most solid moat that a technology brand can build.
