/PRZWT/SHENZHEN, May 17, 2024 - After 2020, outdoor lifestyles are on the rise, and activities such as hiking and camping have become the way for Generation Z to seek relief, ushering in the era of outdoor people.
The participation rate of outdoor sports in Europe and the United States is more than 50%, the penetration rate of outdoor sports in China is only 28%, the global $100 billion outdoor market, all kinds of outdoor products are selling well, Generation Z has become the main incremental consumer group, enterprises need to keep creating more practical, functional, high-value good products to help Generation Z consumers continue to upgrade the outdoor activity experience.
The outdoors give consumers a chance to escape from the busy schedule for a short time, and technology makes the outdoors more "out of the loop". Technology is temperature-free. From the first bladeless neck fan to the birth of wearable air conditioners, Tulas makes the experience of air conditioners not limited to indoors, but users can also experience the coolness of air conditioners anytime and anywhere outdoors.
From the pioneer of bladeless neck fans to the pioneer of neck air conditioners, Turas has continuously broken through technical barriers and refreshed users' imagination of outdoor cooling equipment. From Coolify 2 to Coolify 3, and then to Coolify Cyber, inDare has joined hands to witness a revolution in human cooling technology, bringing unprecedented ultimate immersive cooling experience to outdoor enthusiasts around the world.
The relationship between inDare and Turas began in 2017, from 3C digital accessories to outdoor cooling, and joined hands with the brand to conquer various fields, helping "Turas" to capture more market share in the global outdoor cooling industry and become the sales champion of the high-end market of neck-hanging air conditioners. Now this technology hardware brand is well received overseas, serving 25 countries and more than 40 million users, becoming the "hidden champion" in the wave of globalization
And inDare also starts with Coolify2, ushering in a new era in outdoor cooling.
A revolution in body cooling technology
This is an era full of possibilities, with some people constantly coming up with whimsical imaginations, and others tirelessly turning them into reality.
It is certain that mobile cooling equipment is still an emerging outdoor economic segment track. Some research institutions have predicted that the global personal cooling equipment market, including neck fans, will be worth $3.30 billion in 2020, and the compound annual growth rate is expected to reach 6.5% from 2021 to 2028. The popularity of outdoor sports and activities has increased the overall demand for outdoor mobile cooling products in the market, which will also make the competition in the segment more intense.
"Can we bring air conditioners outdoors?" In such a hot summer, more and more consumers are putting forward this demand. At first glance, it sounds like a "fantasy", but cooling technology products came into being under such market demand.
"Discovering demand" is the premise of innovation. Turas has been exploring the imagination of "can you bring an air conditioner out in the summer" for many years, creating a new category - Coolify neck air conditioner.
The charm of technology lies in exploring and constantly being broken. When Coolify1 received unanimous praise from consumers at home and abroad, inDare and Tulas jointly continued to break through, pioneering Coolify2, a wearable air conditioner that integrates refrigeration, air outlet, and heating, allowing consumers to enjoy the outdoors all year round.
In the summer of 2022, Coolify2 became the annual sales champion of high-end neck air conditioners at home and abroad, with users in more than 40 countries and regions around the world. Coolify2 also won the German Red Dot Award, the German iF Product Design Award, and other heavyweight design awards.
Put the "air conditioner" on your body
Young people pursue fashionable and exquisite shapes, and are accustomed to using products with complete functions and convenient operation. Based on consumer preferences and habits, as well as the accumulation of technology from the previous two generations of Thulas, inDare found a new product solution - Coolify2 after in-depth research.
Coolify2 has an exquisite and fashionable appearance, meeting the needs of young consumer groups for product appearance, and uses IMD technology to create a more extreme texture appearance;
Enhance the cooling effect and add heating functions, integrating cooling, air outlet, and heating, and switch heating with one click, allowing consumers to enjoy the outdoors more freely all year round.
Multi-gear wind selection, easy to control, and fast wind without noise, mild wind without twisting hair. Based on the sports needs of outdoor enthusiasts, we designed Coolify2 to be lighter and fit, and it is not easy to fall off even when exercising.
The almost zero-sense wearing experience allows for immediate cooling in less than 1s, further addressing all the temperature adjustment needs of users in outdoor scenes in summer.
Redefining the future of outdoor cooling technology
In Turas's opinion, the future of outdoor mobile cooling technology is a product that can achieve extreme cooling and is small and portable. However, it is not easy to achieve both "extreme cooling" and "small and portable". The superposition of cooling functions will bring multiple growth of various components. While increasing product functions, it will also affect consumers' wearing experience.
Is this doomed to be an insurmountable divide?
inDare gave the market and consumers an unusual full score with Coolify3, finding a balance between refrigeration technology and user experience.
The inDare design team has boldly conceived a new form of fan. The "Turas" Coolify 3 is specially designed for outdoor activities in summer. We have carried out double innovation in structure and experience, creating a unique neck design, and at the same time making it both stylish and wearable.
The fuselage is equipped with three new patented high-efficiency cold conductors, and the cooling area surrounds almost the entire neck. By taking advantage of the temperature-sensitive human body characteristics of the neck, semiconductor technology and fan functions are ingeniously integrated. Users can wear Coolify 3 to achieve all-round, wrap-around cooling.
The unique neck clip design, ergonomic-based back triangle cooling zone, a nearly zero-sense wearing experience, and instant cooling in less than 1s further solve all the temperature adjustment needs of users in the summer outdoor scene.
In addition, Coolify3 uses a customized high-energy witness battery, with a capacity upgrade to 6000 mAh and a maximum of 13.5 hours of long battery life, which can be used while charging, providing users with a sense of security for long-term outdoor needs.
In terms of temperature perception, wearing comfort, or portability, it presents a new direction for future outdoor wearable devices.
The temperature of technology lies in reflecting user value
User requests are constantly changing, and products need to be constantly innovated and iterated. The temperature of technology lies in truly solving problems for users.
By iteratively upgrading the functions of Coolify, inDare launched Coolify Cyber this summer to create a multi-dimensional wearable cooling experience. From functionality to experience, it perfectly solves users' cooling needs outdoors in summer.
Add three TEC cooling modules with a cooling area of up to 14,975 mm ², providing overall coolness to the head, neck, and back for the ultimate cooling experience.
In the design of the product arc, ergonomic design is introduced to adapt to various neck sizes, avoiding the discomfort of long-term wear and creating a burden-free wearing experience.
Equipped with 20W fast charging technology, it can be charged from 0% to 80% in just 1.2 hours, providing users with the ultimate cooling experience.
inDare is using continuous innovation and iteration of products to create a better experience for human health travel, not just to create a cold product, but also to bring innovative value to the brand and even the industry through the power of technology and design, while creating a better lifestyle for our users.
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The "outdoor +" track of globalization
In the hot summer, an air conditioner is placed in a camping tent, which not only enjoys the fresh air outdoors, the nature of the mountains, but also avoids the discomfort of the high temperature... In the most comfortable way, lying flat in nature, the comfortable scene is attracting a large number of overseas consumers to open the purse generously for the "heat relieving artifact".
In the context of globalization, Chinese brands are rapidly going global by taking advantage of the eastern wind of outdoor scenes. Made in China has perfectly combined "intelligent & electronic" with outdoor scenes, giving birth to many sub-categories and tracks. In addition to the basic outdoor industry, the commercial imagination that grows outward from the outdoor is also thriving. Outdoor can + life, research, pets, technology, healing, craft brewing, parent-child travel, etc.
The development of outdoor sports in Europe and the United States is in a leading position, and there is a stable and sustainable demand for outdoor sports products, which is an indispensable lifestyle for people in Europe and the United States. Europe and the United States are the birthplaces of many outdoor sports, and the market and consumption habits are mature, contributing nearly 50% of the global outdoor goods e-commerce market.
In inDare's opinion, outdoor brands want to break out of their own world under the tide of globalization, and ESG is still a part that cannot be ignored. Consumers in European and American markets have higher expectations for brand ethics and social value in their choice of brands, and higher requirements for brand ESG.
Outdoor + technology has not only become a popular part, but also makes the lives of outdoor enthusiasts around the world richer and more interesting, and also makes the communication between people and nature more harmonious and sustainable. With the global concept of green, low-carbon and sustainable becoming a consensus, users are also willing to pay for products and brands with unique product innovation and social responsibility.
Similarly, inDare, as a pioneer in product innovation, also believes that sustainable development is an eternal issue. We should think about the future of design from a broader perspective, the purpose of design, return to the essence of products, rethink the value of design, and make products with more positive social consensus, and implement this in all aspects of design and business cooperation.
Based on technology, integrated into design
Design often becomes more imaginative with the addition of technology. Modern design is not just a competition of creativity and craftsmanship. More and more technological elements are reflected in the design, making the design more user-friendly, more interesting, and more interactive.
The popularity of Internet celebrity punch-in travel is fading, and the core of outdoor life is retained. Returning to life and loving life, time and the market are proving that the outdoors is not a bubble that follows the trend and passes without a trace, but has become a new way of life for contemporary people, written into the genes of daily leisure.
Outdoor has no boundaries, and there are many needs emerging under the segmentation of scenarios. More and more outdoor brands not only pay attention to product design and technological content in the competition, but also need to move their brands towards younger and trendy. The potential of the outdoor industry continues to grow. inDare deeply explores light outdoor, light travel, light decompression and other fields, leverages big ideas with consumers' real needs, and looks for more opportunities with brands, waiting for a certain outbreak.
inDare hopes to cooperate with more companies to create more innovative products and brands, and to go abroad together to establish Chinese brands with innovative products.
