/PRZWT/On January 7, local time in the United States, the world-renowned 2025 CES (International Consumer Electronics Show) opened, with 4,500 companies from more than 160 countries and regions around the world participating in the exhibition. More than 1,300 Chinese companies brought new technologies and innovative products to the scene, demonstrating the hard power of China's "intelligent manufacturing" in the fields of screen display, smart home, and computer hardware.
In the Hisense exhibition area with a deep layout in the field of smart home appliances, there was an endless stream of people who came to experience and negotiate. Among them, the Hisense Roman Holiday mini washing machine on display in the cleaning business section was eye-catching with its Italian retro style appearance, attracting the attention of many visitors and the media. With its novel design that integrates classical aesthetics with intelligent cleaning technology, the Roman Holiday mini won the CES 2025 Innovation Award, which was unanimously affirmed by the international authoritative jury.
Appearance and practicality coexist to open a healthy and intelligent life
The consumer trend of "value economy" is on the rise, and the upgrade of the value of home appliances has become a trend. The design of the Hisense Roman Holiday mini washing machine is inspired by the classic movie "Roman Holiday". The strict 50 ° arc retro rounded corners and the integrated body shape without edges and corners retain the classic characteristics of Italian retro design. The embellishment of metal mechanical texture knobs injects new inspiration into artistic life, conveying a romantic and exquisite attitude to life, in sharp contrast with other congeneric products.
The CES Innovation Award examines the comprehensive strength of product engineering quality, use function and other aspects. Hisense washing machine provides users with efficient and deep washing solutions with self-developed live washing technology based on consumers' health care needs. Products equipped with live washing 3.0 technology can generate multiple oxygen molecules during the washing process, destroy the protein structure of fungi, bacteria, viruses and other microorganisms, and the sterilization rate is as high as 99.99%. In addition, the built-in live water tank of the washing machine can stimulate water activity and form OurHours living water, which makes the washing machine's decontamination capacity enhancement of 22%.
At present, the series of products using live washing technology 3.0 has increased the cleaning ratio of washing machine cleaning power to 1.259, far exceeding the industry average of 1.0-1.
At the same time, with the blessing of intelligent technology, Hisense washing machines apply personalized AI experience to products to create convenient and exquisite washing solutions for users. For the laundry needs of different groups such as adults, children, pets, etc., the unique private customization and one-click smart washing mode can match the best washing plan according to weather, water quality and user habits, realizing intelligent one-click smart washing, allowing users to easily enjoy the convenience and comfort of intelligent life.
Sports marketing opens a new chapter and continues to deepen its global market presence
In recent years, leveraging the marketing of the world's top sports events, Hisense has established a positive international brand perception. During CES 2025, Hisense released the 2025 FIFA Club World Cup theme of "Own the Moment" to promote the globalization of the brand.
At the 2024 European Cup, Hisense washing machine confidently played the "living water washing machine, washing than the first" enclosure slogan, to show the global audience the hard core strength of its innovative technology. Relying on Hisense's global R & D, marketing and production integrated operation system, Hisense washing machine can directly face consumers in different countries, understand the needs of local consumers and export products and services.
For more than half a century, CES, known as the "Science and Technology Spring Festival Gala", has witnessed the transformation of the consumer electronics industry and the upgrade and evolution of Chinese manufacturing. The stunning appearance of the Roman Holiday mini and the receipt of the CES Innovation Award fully demonstrate the all-round improvement of the product from appearance to function. In the future, Hisense washing machines will lead the innovation trend in the field of washing and care with the confidence and strength of "It's me now", opening up unlimited possibilities in the future....
