/PRZWT/GUANGZHOU, May 14, 2024 - The weather is getting hotter and it's time to use air conditioners again, but do you wash them before using them?
Tens of millions of users around the world are using such a method: without having to do it yourself or pay someone to clean it at home, they can make the air conditioner clean and use it at any time. This is Haier Air Conditioning, a self-cleaning technology launched in 2015, and it is still popular with users today.
Perhaps even the founders themselves did not expect that this technology would open up a huge potential market and change the development direction of the industry. At the same time, it would reverse the market position of Chinese air conditioners and place Chinese air conditioner brands at the center of the world stage.
A technological innovation that changes the direction of the industry
Since the birth of clean technology, there is a certain chance. At that time, some users complained on the Internet that the air conditioner that had not been used for a long time always had a strange smell when it was turned on again. After disassembling an air conditioner, Haier Air Conditioning found the reason.
It turns out that during the use of the air conditioner, small dust will pass through the filter and reach the heat exchanger, which will accumulate into stubborn dirt over time. Moreover, the humid and closed environment inside the air conditioner is also prone to the growth of bacteria and mold, causing the air conditioner to have a peculiar smell and causing secondary pollution to the indoor air.
In order to solve this problem, Haier's air-conditioning R & D personnel developed 33 solutions over 340 days, passed 517 different regional tests, and innovated from clean technology, allowing the air conditioner to "bathe" by itself, fundamentally solving the problem of internal cleaning of the air conditioner and secondary pollution of indoor air.
Once the product was launched, it won the recognition of users and extensive attention in the industry. Some media once described the popularity of Haier's self-cleaning air conditioners as "in the store, 6 out of every 10 consumers who buy air conditioners will mention self-cleaning". This argument is also supported by industry data. According to the "China Air Conditioning Product Market Research Report in the First Half of 2016" released by ZDC Internet Consumer Research Center, the user mention rate of the word "self-cleaning" is as high as 71.2%.
The enthusiastic market response has promoted the rapid development of self-cleaning air conditioners. After Haier, leading domestic brands have invested in the research and development of self-cleaning technology. Since then, self-cleaning has changed from a national invention patent technology to a new category in the air-conditioning industry, leading the industry to a new development route led by health.
Continuous iteration to build the global competitiveness of Chinese air-conditioning brands
There is also an interesting phenomenon in the large-scale imitation trend of the industry triggered by self-cleaning technology: not only major domestic air-conditioning brands are promoting their products with self-cleaning function, but even some foreign brands also claim that their air conditioners can "bathe".
You know, since the birth of air conditioning, the core technology of air conditioning has always been in the hands of Western countries, and the world's impression of Chinese air conditioners is mostly "manufacturing" rather than "creating". Now, Haier Air Conditioning has completely reversed this impression with technological innovation, and its influence has also gone beyond national borders and expanded to the world.
Although they are all doing self-cleaning, the market position of technical originals has not been surpassed. Just two years after its listing, Haier self-cleaning air conditioners occupied 70% of the market share, and the sales volume exceeded 4 million sets, becoming a phenomenon-level explosion in the industry. By 2018, Haier self-cleaning air conditioners entered the homes of 20 million users, ranking first in the global sales of self-cleaning air conditioners with a market share of 40.7%. It officially represents the Chinese air conditioner brand and stands at the center of the world stage. As of 2023, Haier Health self-cleaning air conditioners have ranked first in global sales for the sixth year.
In the extremely fierce global market, Haier Air Conditioning has won 6 titles, relying not only on the dividend of creating a precedent for self-cleaning air conditioners, but also on the strength of iterative innovation. On the basis of original internal self-cleaning, Haier Air Conditioning has successively innovated internal and external self-cleaning, intelligent self-cleaning, strong self-cleaning, and now the 5th generation of sterilization and self-cleaning technology according to user feedback and market demand changes. After 5 iterations, Haier Self-Cleaning Air Conditioning has raised the user experience to an unprecedented height. Not only is the air conditioner clean, but the air is also clean. The air sterilization rate is as high as 99.9%, which is more comprehensive, efficient and thorough.
Transform an industry with a technology. Under the leadership of Haier Air Conditioning, healthy self-cleaning has become a global consumption trend and trend dominated by Chinese enterprises. And with the deep cultivation and iteration of self-cleaning technology, Haier Air Conditioning has also forged the most differentiated competitiveness, which can represent Chinese air conditioning brands to compete with foreign brands and lead the world for a long time. In the future, whether Haier Air Conditioning can achieve further success is worth looking forward to.
