/PRZWT/Shanghai, May 14, 2024 - General merchandise is closely related to our lives. With the development of the economy, people's consumption demand has increased, and the trillion-dollar general merchandise market has led to the upgrade of consumer demand. In the ever-growing and changing market, and the increasingly competitive general merchandise track, opportunities and challenges coexist. How should general merchandise enterprises layout?
As a business platform for the entire industry chain of home furnishing general merchandise in China and even the Asia-Pacific region, the 117th China General Merchandise Fair will be held at the Shanghai New International Expo Center from July 18 to 20, 2024. In the new year, Reed Exhibitions Huabai General Merchandise will bring a new event to the general merchandise industry with higher specifications, richer content and more forward-looking new products!
01 leading brands, all categories debut
China daily general merchandise trade fair has been deeply ploughing the home general merchandise industry for more than 70 years, with strong industry resources, as a benchmark to lead the continuous innovation and development of the home general merchandise industry and surpass, the exhibition scale is 15 major exhibition halls: W1-5, E1-E7, N1-N3, 5000 + high-quality exhibitors at home and abroad are also the most in the industry, including glass products, ceramic products, cooking utensils, cups and water utensils, plastic products, storage and cleaning, household textiles, bamboo and wood products, hardware knives and scissors, small household appliances and other ten material categories exhibitors, deep in the vertical branch of general merchandise, reaching the full industry chain coverage.
Up to now, Shibazi, Shunxiang, Yachengde, Hals, Fuguang, Xiyiou, Weijia, Xinuo, Xitianlong, Good Daughter-in-law, Jianxia, Hanbang, Qingzhan, Gold Number, Jieshun, Topology, Zhuo Yiting, Lilac, Supor and other well-known corporate brands will select new products of the year, bring new materials, new functions and innovative achievements to the exhibition site, lead the new wave of the market, and boost the new growth of the general merchandise economy in 2024.
02 up the ante to create, all categories appear to create a boutique area
As an industry vane, the 117th general merchandise will strive to explore the general merchandise golden track, create special exhibition areas, and help business opportunities to catch up.
Water utensils have always been one of the booming categories in the general merchandise industry, and they deserve to be the super popular area of the Shanghai general merchandise fair. According to the "2022 China Cup and Pot Industry Research Report", the scale of China's cup and pot market has reached 32.60 billion yuan, with an annual growth rate of more than 20%. There are also many sub-categories gathered in the cup industry track. Thermos, titanium cups, glasses, etc. continue to improve the concept of functionality, appearance, and health, which makes cup and pot products continue to take off in the track. From July 18 to 20, 2024, TOP companies represented by Hals HAERS, Fuguang FUGUANG, Shimizu, Hino HEENOOR, WANXIANG Vientiane, Simita Schmidt, etc. will lead the exhibition and join hands with Reed Exhibitions Huabai general merchandise to create an industry event with the cutting-edge trend of general merchandise.
Nowadays, whether it can capture the preferences of the younger generation has become a key indicator of whether a brand can explode. Products with explosive potential, such as storage cleaning and plastic products, can often be combined with household scenes to create more consumer demand. Storage cleaning brands represented by David, Good Daughter-in-law, Miaojie, Meiya, Big Rooster Butler, Shijia, etc.; plastic products brands represented by Xitianlong, Longshida LONGSTAR, Yeya, Camellia, Xiyiou, and Zhenxing will attend the 117th Shanghai general merchandise fair. The storage cleaning products and content forms are constantly upgraded and iterated, and it is just around the corner to become a new destination in the industry.
Facing the key directions of intelligence, health, energy saving, and fashion, the kitchen, which is at the core of the family, is redefining the concept of home and sublimating it to a trend of life. The market for cooking utensils is also ushering in diversified development. Many cooking utensils brands represented by Cornbach, Cooking Emperor, Shuai Shuai Shuai, Shuangliren, Cate Maker, CAROTE, etc. will bring explosive products and annual new products to the 117th Shanghai general merchandise fair, leading the future growth of the industry.
There are also ten categories of exhibitors such as glass products, ceramic products, household textiles, bamboo and wood products, hardware knives and scissors, and small household appliances. Super complete categories will soon appear at the 117th Shanghai general merchandise fair, empowering the whole industry.
03 Heavy launch, emerging channels leverage new growth
With the vigorous development of the e-commerce industry and the rapid rise of the live broadcast track, live broadcast e-commerce has become a popular track for online sales, and it has also become a frontier for many domestic brands to innovate and break through in the market.
General merchandise will be observed, including head MCN institutions, well-known influencers, head live streaming hosts, delivery experts, talent BD, community/community group buying platform, head of the group, etc., to many online channels every year. General merchandise will be on site to find sources and products.
In order to better promote the connection between brands and emerging channels, demonstrate the growth momentum of channels, and help enterprises with online and offline dual layouts, through the three dimensions of product + channel + platform, the 117th general merchandise will launch the "N3 Hall, Redskins Explosive Hall" exhibition area, dedicated to building a position for new product display, brand explosive products, influencer live broadcast, platform live broadcast and other resources. The first talent lineup exceeds 1,000, efficiently linking brand resources to achieve a win-win situation.
2024, July 18-20, Shanghai New International Expo Center, the 117th China daily general merchandise trade fair, looking forward to linking with you!
