/PRZWT/NANCHANG, May 8, 2024 - Not long ago, the successful launch of Touchdown America announced the return of the new season of 2024 Touchdown America. On May 1, 2024 Touchdown America officially opened in Nanchang, the city of heroes, with the 361 ° brand spokesperson Koranbek Makan on the scene, as well as the 2023 Touchdown National Champion "Guangdong 67", the super-popular grassroots player Lai Yiye, and the American four-star high school student Niven Hart.
Since its establishment in 2020, Touchdown has been strongly supporting grassroots basketball, providing professional basketball equipment and game communication platforms for young people who like and love basketball, and building offline interaction scenes between brands and young consumer groups. This has attracted the active participation and extensive attention of many basketball fans, and has become a phenomenon-level grassroots basketball event.
Touchdown has entered its fifth year, and the 2024 season has ushered in a new upgrade. For the first time, overseas competitions have been added, presenting the brand's own IP events on a broader world stage. In addition, the new season also has in-depth cooperation with domestic trend artist Zhang Hehe to upgrade the overall visual packaging of the event, integrate the trend art elements that the younger generation is keen on, and jointly create an exclusive basketball culture that touches the ground and burns, releasing the unique charm of the collision of basketball and trend culture.
In the 2024 season, there will be four series of Touchdown National, Overseas, Regional and Regional Tournaments, which will travel to various cities across the country, not only bringing together grassroots basketball experts from all over the country, but also providing basketball fans with opportunities to show their skills. At the same time, 2024 Touchdown also continues the Junior Group event, providing a stage for young players with basketball dreams to show their talents.
The opening match ended successfully. Burning War 4/BIG3 5.0 provided wonderful assists. As the whistle sounded, the Nanchang Station Junior Division took the lead in the competition, and the two Nanchang Station championship teams of U10 and U12 were decided. Then the eight elite teams launched a passionate contest. In the final, the "Time and Space Team" led by Zhong Xianchao, Maizijian, Cai Chen, Bloomberg and Yang Zhijun won the game by relying on accurate external lines and won the Nanchang Station championship of the 2024 Touchdown and Burning National Tournament. In this competition, in order to help the participating players better display their own strength on the court, 361 ° specially provided the latest Burning War 4, BIG3 5.0 QUICK and BIG3 5.0 QUICK PRO basketball boots.
As the fifth-generation new product of the BIG3 series, the BIG3 5.0 QUICK adopts full-palm ENRG-X + technology, which has more than 68% resilience, giving players excellent bouncing performance, and the equipped CQT supercritical insole also greatly improves the cushioning performance of the boots. The addition of the upgraded TPU yarn twisted hewn braided upper and nylon anti-twist sheet provides more stable support and anti-torsion rigidity, becoming a powerful helper for players on the field during intense confrontation and rapid breakthrough.
The performance of BIG3 5.0 QUICK PRO is even better, 100% NBA the same style on the field, bringing a true professional player version experience. The product uses a full-palm CQT supercritical midsole with over 75% resilience, which provides efficient rebound propulsion performance while being lightweight. The newly upgraded ETPU yarn woven upper is also used, and the weaving method is changed for different positions, taking into account comfort and support strength. To adapt to more user requests, a half-size option is also provided to further optimize the foot shape adaptation and avoid lateral foot sticking.
The Burning Wars 4, which is specially tailored for touchdown and ignition events, is 361 °'s leading product in the field of outdoor basketball shoes. This basketball shoe is excellent in wear resistance and non-slip performance. It uses advanced QU! KFOAM LITE technology. Its resilience of more than 60% ensures a strong enough energy feedback to enable players to continue to perform at their best in intense games. The exterior design of Burning Wars 4 also takes into account the needs of actual combat and daily wear, allowing basketball fans to show their individuality when enjoying the joy of basketball.
At present, Burning War 4 and BIG3 5.0 QUICK have been on sale nationwide, and with their outstanding performance, they have been recognized by many basketball fans. The annual hit volume king BIG3 5.0 QUICK PRO will be officially released on May 6.
2024 touches the ground and burns, the new season carries the dream journey again, and will also show the passion and dream of Chinese grassroots basketball on a broader international stage. As a leading sports brand in China, 361 ° always adheres to the brand spirit of "one more love", adheres to the brand positioning of "professional, young and international", constantly empowers product innovation with technology, provides better basketball equipment, and creates a grassroots basketball culture boom with basketball fans.
