/PRZWT/Shanghai, May 6, 2024 - From April 23rd to 28th, the 2024 Hyundai Motor Archery World Cup Shanghai Station kicked off in Pudong New Area. The event is an international A-class event, with qualifying and knockout rounds from April 23rd to 26th, and finals from April 27th to 28th. Top archers from all over the world gather on the banks of the Huangpu River to perform the stunt of "piercing the Yang River in a hundred steps" and launch the final sprint towards the Paris Olympic Games. As the title sponsor of the Archery World Cup, Hyundai Motor continues to promote the comprehensive promotion of archery worldwide, allowing more people to understand the unique charm of this sport.
Archery experts gather to stage a peak showdown
This year is the Olympic year, and the 2024 Archery World Cup Shanghai Station is not only the opener of the new season, but also the points competition of the Paris Olympic Games. As the 18th season of the "Modern Motor Archery World Cup", this year's Archery World Cup Shanghai Station can be regarded as a gathering of experts. In order to compete for Olympic points and launch the final sprint towards Paris, 332 athletes from 46 countries and regions competed fiercely.
As in previous years, this year's event still set up a total of 10 competitions for men's and women's reflex bows, men's and women's compound bows, and mixed teams, resulting in a total of 10 gold medals. In the past week, in order to compete for the final gold medal, teams from China, South Korea, the United States and other archery powerhouses have appeared in the competition, and the archers have shown their supernatural skills and staged the ultimate showdown.
In the compound bow event, the Indian team played well, winning 3 team gold medals and 1 women's individual gold medal; the Austrian player Nico Wiener won the men's compound bow individual championship with full results. In the reverse bow event, the Chinese archery women's team composed of Li Jiaman, Yang Xiaolei and An Qixuan defeated their opponents 6-2 in the reverse bow women's team final and won the event for the first time; the men's reverse bow team championship went to the Indian team. The mixed team championship of the reverse bow was won by the South Korean team. The female Korean player Lim Sihyeon performed well and won the women's reverse bow individual championship in one fell swoop, and the Spanish player Andres Temino Mediel won the men's reverse bow individual championship.
On the spectator's seat, the audience cheered hard, not only inspiring the fighting spirit of the archers, but also showing the enthusiasm of the citizens of Shencheng, injecting extraordinary vitality into the event, making the 2024 Hyundai Motor Archery World Cup Shanghai Station an unforgettable sports event.
Promote the popularization of archery and spread vitality inside and outside the arena
The Hyundai Motor Archery World Cup was founded in 2006 and has become an arena for top archery players from all over the world. Based on the common vision of "realizing human progress", Hyundai Motor has been working with the World Archery Federation since 2016 as an archery World Cup partner to continuously explore the cooperation and innovation model of "car + archery", and inject new momentum into brand development with sports marketing.
Since 1985, Hyundai Motor has provided strong support for the sport of archery. As a sponsor of the Korean Archery Association, it assists athletes in better training through sports science and provides them with advanced equipment to continue to promote the universal popularity of archery.
In addition to professional events, Hyundai Motor has also spread the vitality of archery to more corners of the city, further narrowing the distance between the public and professional sports, and making national sports a beautiful scenery in the city. During the event, Hyundai Motor also helped the organizing committee of the event to hold a citizen archery carnival. Through layer-by-layer screening at Shenhuicheng Archery Hall, Oriental Pearl Plaza, Dongchang School and other sites, the three winners were provided with the opportunity to compete on the same stage with the participants of the Shanghai Archery World Cup. This event attracted more citizens to "arrow", which not only provided a platform for the public to experience the charm of archery up close, but also injected new vitality into the popularization and promotion of archery.
High-performance N brand all-engine support, Hyundai Motor opens a new chapter in electrification in China
During the 2024 Hyundai Motor Archery World Cup Shanghai Station, the new Elantra N will support the archers. The new Elantra N is a high-performance car specially designed for people who love driving, and it is also the first model of Hyundai Motor's high-performance N brand to be introduced to China.
The new Elantra N adheres to the N brand's "Never just drive" concept and inherits the three core high-performance DNA of the N brand - Corner Rascal, Everyday Sports Car, and Race Track Capability, dedicated to providing Chinese consumers with a better driving experience. In order to further demonstrate the track DNA, the new Elantra N integrates modern automotive high-performance cutting-edge racing technology, including paddle shifters, IDA integrated drive axle, R-MDPS electric steering system, ECS electronic control suspension and e-LSD electronic limited slip differential and other cutting-edge technologies, to temper the technical strength of the real arena, bring more pure driving pleasure to the driver, and show the product connotation of excellence, self-challenge and upward breakthrough. The Archery World Cup, as the world's top event, highlights the sporting spirit of daring to challenge and tenacious struggle. Therefore, the new Elantra N coincides with the spiritual connotation of archery, and is committed to enabling people to continuously break the limit and conquer themselves. At the same time, through sports marketing, Hyundai Motor integrates brand aesthetics with the beauty of sports, conveying the brand's ingenuity and extreme performance, and showcasing a bright future development vision, inspiring brand vitality with unique aesthetics and highlighting the brand's new image.
In addition to the high-performance N brand, as an automotive company that has ranked among the top 3 in global sales for two consecutive years, Hyundai Motor has continued to deepen its efforts in the fields of electrification, hydrogen energy, and future mobility, and is committed to becoming a true global intelligent mobility solution provider. On the eve of this finals, Hyundai Motor released its electrification blueprint in China at the Beijing Auto Show and debuted the IONIQ (Ainikrypton) 5N China Edition. In the future, it will continue to deepen the electric transformation and development in China and bring more products and services worth looking forward to for Chinese consumers.
The 2024 Hyundai Motor Archery World Cup Shanghai Station has come to a successful conclusion. As the exclusive partner of the Archery World Cup, Hyundai Motor has provided a strong boost for the vigorous development of archery. In the future, Hyundai Motor will continue to work with the World Archery Federation to continuously explore innovative cooperation models, contribute to the development of archery, and realize the beautiful vision of human progress while promoting the popularization of archery!
