/PRZWT/April 29, 2024 Hainan - The anticipated May Day holiday is coming, and the China Free Global Enjoy Season is also here. In the 2024 China Free Global Enjoy Season, the theme of the "Colorful Secret Land · Flowers All the Way" activity is specially set up to create a prosperous secret land with colorful good things and flowers, so that everyone who steps into it can enjoy the flowers just like this season. The event was grandly opened on April 26. The event will last for one month, covering key duty-free stores in online, offline, domestic and overseas omni-channel under China Free Group. Through online and offline theme event planning, China Free Group encourages consumers to come and experience the pleasure of shopping, diversified experiences, and great value discounts, setting off a tax-free consumption boom.
Flower colorful secret place creation, brand special planning activities, to bring consumers a pleasant shopping experience
During the event, the duty-free shops under China Duty Free Group carried out flower-themed packaging to create a colorful secret atmosphere and bring consumers a pleasing shopping environment. At the same time, more than 30 brands were specially linked to plan the "Colorful Secret Land, Enjoy Good Things" duty-free city store visit guide. Consumers can go to the store to participate in special planning activities for brand merchants in the store according to the guidelines of the event manual. Participate in flash mob activities, wine tastings, free beauty shows, talk shows, etc. The activities are exciting. Among them, the cdf Sanya International Duty Free City will create a "giant egg twisting machine" lottery in May, and from May 1st to 3rd, it will also bring a surprise mime performance for the first time. With a superb silent art performance, the commercial space and the artistic plot will be ingeniously integrated, giving visitors an unparalleled visual feast and shopping experience.
Linkage over 1000 + international luxury brands to create a super brand week, week and week are exciting
In order to bring consumers a richer and more diverse shopping experience, China Free Group has linked major international brands, and according to the needs of different groups of people, it has set up a special event for four super brands, such as drinks, beauty and skin care, food general merchandise, lifestyle goods, watches and jewelry fashion trends, etc. 1000 + brands gather, and enjoy many benefits such as store trials, limited-time discounts, full gifts, etc., so that consumers can experience rich enjoyment rights and easily buy global favorites.
Multiple May Day colorful benefits, allowing consumers to enjoy great discounts
During the May Day holiday, with the help of small and long holiday passenger flow and small peaks, a series of colorful promotions will be created, allowing consumers to enjoy more benefits. Hainan Outlying Island Duty Free Shop, a subsidiary of China Free Group, will launch a 5-fold point promotion for multiple categories of selected duty-free goods during the May Day holiday from May 1st to May 5th. Among them, cdf Haikou International Duty Free City will continue to issue duty-free consumption coupons on the China Free Member Mini Program on April 26th to actually subsidize and give back to the majority of consumers. In addition, there are also shopping price-break discounts, full gifts, full raffles, discounts, multiple points red envelope rain and other domestic and overseas duty-free shops and online shopping malls, which will be showered with colorful gifts, detonating the China Free Global Enjoy Season and enjoying the May Day carnival shopping feast to the fullest.
Merchants join forces, payment rights are superimposed, and discounts are upgraded. Consumers can enjoy payment rights of China UnionPay, China Merchants Bank, Hua Xia Bank, and Bank of Shanghai in Hainan outlying island duty-free stores under cdf, and can enjoy membership points, red envelope cash back, price-break discounts, etc. when shopping. In overseas duty-free stores under cdf, you can also enjoy additional 2 times points of UnionPay International, excellent plan price-break discounts, and price-break discounts rights such as WeChat and Alipay.
One-stop membership rights for the full chain of food, housing, travel, shopping and entertainment, and easily start the journey of exclusive membership
During the event, China Free Group integrated China Free member cooperation rights and brand resources to bring colorful membership rights to consumers. Consumers who register as China Free members can start a new and exclusive journey that is relaxed, comfortable and leisurely. Portable points can be credited immediately, birthday surprise benefits, and rich rights and interests such as shopping, travel, hotels, and scenic spots can be enjoyed in one stop, covering the whole chain of food, lodging, travel, travel, and shopping entertainment services. China Free member points are universal and can be purchased globally. They are applicable to more than 60 duty-free shops and online platforms at home and abroad.
With the upgrade of consumption amount, members can also upgrade the level, enjoy more rich rights and more intimate services! During the China Free Global Enjoy Season, China Free Group specially joined Guerlain, Givenchy Beauty, Hermès Fragrance and Makeup, Martell and other international brands to orchestrate a number of high-end member VIC private sessions. Members can come to the scene to experience fashion beauty, exquisite skin care, wine tasting, etc., face-to-face communication and sharing with industry experts, new product trial, art creation, and enjoy distinguished member services in the process of interactive experience.
Online and offline domestic and overseas omni-channel layout, integrated efforts to create an all-round enjoyable experience
Omni-channel key duty-free shops went into battle together, and multiple platforms participated. This China Free Global Enjoy Season event cdf's Hainan outlying island duty-free shops, large domestic airport duty-free shops, overseas duty-free shops and online platforms all participated, including cdf Sanya International Duty Free City, cdf Haikou International Duty Free City, cdf Sanya Phoenix Airport Duty Free Shop, cdf Haikou Riyue Plaza Duty Free Shop, cdf Haikou Meilan Airport Duty Free Shop, cdf Macau Upper Lisboa Duty Free Shop, DUTY ZERO by cdf Hong Kong International Airport Duty Free Shop and City Store, cdf China Free Hainan Mall, China Free Day APP and other domestic and overseas duty-free shops and online platforms all participated. Through omni-channel layout, consumers can enjoy all-round online and offline experiences. In the future, with the support of its parent company, China Tourism Group, China Free Group will continue to share resources through integration, promote continuous business innovation and development, and bring consumers a more convenient, diverse and personalized shopping experience.
