/PRZWT/GUANGZHOU, April 22, 2024 - The ritual feeling of "standard" in summer can start with ice cream. Recently, Chimelong Group joined hands with Yili's ultra-high-end ice cream brand "Su Jinhuan" to launch eight new joint ice cream products on the Chimelong spacecraft. The eight joint ice creams are cleverly designed to integrate elements such as Chimelong star IP powder Xiaoqi, the dreamy Chimelong spacecraft, and the elegant giraffe. They not only bring consumers the dual enjoyment of vision and taste buds, but also bring consumers a touch of coolness in the hot summer. Because of their appearance and connotation, they have become "sharp tools" for travel photography, and quickly become the focus of consumers' attention.
"Both internal and external cultivation", Chimelong Cultural and Creative is unique, and continues to "update"
Chimelong Group is deeply involved in the cultural tourism industry, based on the Bay Area and focusing on the world. It has been among the top theme park groups in the world so far, receiving nearly 40 million visitors a year. Among them, Guangzhou Chimelong Tourism Resort and Zhuhai Hengqin Chimelong International Ocean Resort have become world-class cultural tourism resorts, which are loved by domestic and foreign tourists.
Since 2010, Chimelong launched the first generation of IP Kaka, Qiqi and other images, and the design and development of Chimelong cultural and creative products has officially entered the original stage. Chimelong cultural and creative has always taken "creating happiness, inheriting happiness" as the creative concept, Chimelong elements as creative inspiration, and happy memories as emotional connections, creating a series of original product IPs with distinct styles and novel ideas. The "Chimelong Baby" series is based on the happy life of Chimelong rare animals growing up carefree and healthy. The merchandise products, from clothing to accessories, fully display the cute, lively and interesting vivid images of rare animals. It contains the cultural concept of Chimelong caring for animals and living in harmony with them, allowing tourists to "take home" rare animals through the form of merchandise. " Once the "Chimelong Baby" series was launched, it became one of the most popular hot-selling IP product series in the park, especially popular with children, becoming a happy growth memory to accompany them in childhood, and at the same time making them germinate their true feelings of loving and protecting animals. Chimelong Cultural and Creative not only meets the consumption needs of tourists, but also enhances the emotional connection of tourists to Chimelong, injecting more innovative vitality into Chimelong Cultural and Creative products.
In recent years, pink has been deeply loved by consumers of all ages, and the market demand continues to be strong. In this joint cooperation, Pink Xiaoqi Ice Cream, a unique merchandise product with a unique shape, has attracted wide attention from tourists on site. Pink Xiaoqi Tiger is a new merchandise IP launched by Chimelong in 2022. With its fashionable aesthetics and novel ideas, it has created this lively and cute, quirky Q cute image, and radiated its unique charm. Pink Xiaoqi told us about the wonderful fairy tale of the world trip and the chance encounter with Chimelong Qiqi, which started a happy and happy time, and finally Pink Xiaoqi became a member of the Chimelong family. Fan Xiaoqi quickly won the love of tourists with its pink and cute appearance and confident and arrogant personality, and was well received by netizens on major social media platforms. This year, Fan Xiaoqi made a strong debut as the spokesperson of Chimelong's "Pet You Festival". Pink fashion is coming, and Fan Xiaoqi is everywhere. Its peripheral merchandise has also become the hottest series in the same period. In the future, Fan Xiaoqi will also make this pink wave sweep through a wider market.
Chimelong cultural and creative cross-border, bringing a touch of coolness to early summer
Merchandise is boundless, and innovation is infinite. Chimelong joined hands with Yili "Suzuhuan" to jointly create this series of unique joint ice creams. In addition to being ingenious in the name and shape, people can recognize their "Chimelong blood" at a glance. At the same time, it enriches the Chimelong brand perception from the perspective of cultural connotation and fashion and people-friendly. Chimelong combines its own joy genes with the national charm of Yili's "must be happy" ice cream, and cleverly integrates cartoon elements and national style aesthetics. The two complement each other, find resonance in the spiritual core, and convey a joyous and joyous life attitude to consumers. It shows tourists a more colorful and creative Chimelong cultural and creative world, passing joy to more people, making merchandise a bridge connecting culture and life, and promoting the sustainable innovation and development of the cultural tourism industry.
