/PRZWT/FOSHAN, March 25, 2024 - Comparing the user to the light, and the "user-centric" entrepreneurial journey to the light... This is probably the most romantic and idealistic narrative to describe the growth of a business.
On March 20, the 18th anniversary celebration and new product launch of Xiaoxiong Electric Appliance with the theme of "Growing by Light, Bear Heart" was held in Foshan. Li Yifeng, chairperson and general manager of Xiaoxiong Electric Appliance, expressed the essence of the 18-year entrepreneurial journey in one sentence at the scene of continuous applause: "The development of Xiaoxiong Electric Appliance is the process of continuous growth by light."
The so-called light-by-light means adhering to "user-centered". This belief has allowed Xiaoxiong Electric to gradually develop and grow, and has also given him the courage to set high and far. At the press conference, Xiaoxiong Electric released a new brand goal, determined to become a global leader in small household appliances, and launched a user co-creation plan. At the same time, it also released a new and upgraded brand IP image, bringing Xiaoxiong's flagship product light-by-light sets and highly innovative products in the industry such as hair dryers, humidifiers, coffee makers, and tea makers.
Anchor the global leading enterprise of small household appliances
In 2006, located at No. 63, Phase 1, Industrial City, Fu'an Industrial Zone, Shunde, Guangdong, was an 800-square-meter dilapidated factory building. It was here that Xiaoxiong Electric Appliance planted the seed of its first dream - the yogurt machine. The 18-year road of chasing light also began.
Through the "startup stage" of actively embracing e-commerce and adhering to its own brand, the "growth stage" of accelerating category expansion and continuous innovation, and the "change period" of expanding life scenarios, building organizational capabilities, and broadening channel construction, Xiaoxiong Electric Appliances has grown into the first stock of creative small household appliances. Today's Xiaoxiong Electric Appliances not only maintains steady growth in market performance and builds an industry-leading digital layout, but also realizes the full flowering of branding, technological innovation, and channel construction, with hundreds of millions of users and tens of millions of members.
"Behind the harvest is that Bear Appliances has always adhered to its original intention." Li Yifeng said that user requests guide Bear Appliances to continuously create possibilities and move forward firmly, which also gives Bear Appliances confidence to become a global leader in small household appliances in the near future.
Therefore, Xiaoxiong Electric has formulated a clear strategic plan and implementation path: strategic drive, product-first, manufacturing-oriented, digital operation, and global layout. This reflects Xiaoxiong Electric's understanding and exploration of "how to create new quality productivity".
Bear Electrical Appliances always takes "providing users with good products" as the core value concept, insists on innovation and insists on self-control. Next, Bear Electrical Appliances will not only be satisfied with "doing a good job in products", but also build the ability to "do a good job in every product". At the same time, the company will continue to launch flagship products, proofing the industry through precise innovation, and demonstrating its determination and strength to create a better life for consumers.
Manufacturing is the cornerstone of Xiaoxiong Electric Appliances. The "sprint" on the small home appliance track is to chase the heat and create a hit. Xiaoxiong Electric Appliances believes that enterprises should not only run fast, but also run far and steadily, insist on doing solid business, and pursue high-quality development. Today, Xiaoxiong Electric Appliances has established 5 major intelligent manufacturing factories, 1 core component manufacturing center, and 1 operation base, and gradually build a manufacturing barrier of intelligence, create high-tech, high-efficiency, high-quality, and innovative high-quality productivity, and promote the optimization and upgrading of production line chains and supply chains.
While upgrading the quality and efficiency of products and manufacturing, Xiaoxiong Electric has accelerated its digital operation and built new quality productivity. At present, Xiaoxiong Electric has clarified the digital operation system of the "trinity" of processes, systems and data. According to statistics, Xiaoxiong Electric has invested more than 100 million yuan in digital construction in the past few years. In the future, enterprises will continue to establish deeper user connections, connect more users through digital means, and empower the whole chain of service, manufacturing and operation with new technologies.
The way to meet user requests is not limited to China, but also to the world. This is not only a natural spillover of its strong R & D and manufacturing capabilities, but also the only way to achieve global small household appliances leadership. Facing the huge growth space in overseas markets, Xiong Electric will continue to improve the planning, quality control and supply chain capabilities of overseas cross-border online explosive products, establish omni-channel and multi-brand localized operation capabilities in North America and South East Asia markets, expand its own brand advantages overseas, and empower its product and channel capabilities overseas.
Walk by the light, bear heart is full, bear electrical appliances will not grow old
Under the strategic goal of "becoming a global leader in small household appliances", Xiaoxiong Electric also released a new brand IP image and a flagship product light-by-light package at its 18-year-old coming-of-age ceremony.
The newly upgraded brand IP image is essentially the visual presentation of Bear Electric's "user-centered". In addition to the more energetic form changes, the most recognizable "flower ears" symbolize Bear Electric's brand attitude of "insisting on listening to the user's voice", and also herald the flowering of user request innovation and iteration. The new partner around you, Bee, represents a like-minded partner, unifying beliefs with Bear Electric, working hand in hand, and working together to serve user requests to create a win-win situation.
In response to the upgrade of users' high-end and high-quality needs, the "light-by-light package" released by Xiaoxiong Electric Appliances on the spot is its 18-year achievement display. For example, the "vacuum pressure rice cooker" in the set adopts the design of the inner tank of the ring wing kettle, and the vacuum pressure and IH cooking system can make the rice cook fast and delicious. The inner tank material without Teflon can also make users eat more at ease; the bear wall-breaking hot drink machine is specially developed according to the user's diverse healthy food needs, and adopts the "wall-breaking pulp + stirring and fine boil" system, which can easily make soy milk with a more fragrant taste. "High-end food nourishing meals" such as porridge and nourishing paste are also not a problem; there is also the bear multi-functional cooking pot, which can be used as frying, roasting, baking, stewing, steaming when folded. After unfolding, it can realize various functional combinations such as rinsing + roasting, stewing + roasting, baking + rinsing, etc., unlocking the infinite possibilities of multi-cuisine.
It is this innovative path of "from users to users" that has allowed Xiaoxiong Electric to capture countless loyal users. The famous economist Xiang Shuai is one of the hundreds of millions of users of Xiaoxiong Electric. On the same day, she described Xiaoxiong Electric to us through the perspectives of "real users" and "economists".
Xiangshuai says that in the era of production and material scarcity, people often choose products based on practicality and functionality. As life becomes richer, people begin to care about the expression of emotional values such as love, respect and self. She chose Xiaoxiong Electric Appliances because of the "youthful spirit" of this brand. In this "mature" manufacturing field, this company is willing to keep pace with the vitality and vitality of the times, according to batch after batch of user requests, and make innovation attempts again and again. This convinced her that "the real brand is not a thin story, but a common memory of generations."
From the perspective of economists, Xiangshuai put forward the "K-type differentiation" viewpoint to explain the current market law. That is, in the context of consumption grading, the pressure on enterprises in the central region has increased sharply, and the development space of brands that closely fit user requests will be greater. As a brand that supports and understands young people, Xiaoxiong Electric Appliances, through global layout, technological innovation and digital intelligence manufacturing advantages, brings users a real and certain happy life, which makes Xiaoxiong Electric Appliances have optimistic development prospects and growth space.
What's more rare is that in order to "hear" the real needs of more users, Xiaoxiong Electric has officially launched a user co-creation program. Through digital-based user global operation, Xiaoxiong Electric will collect tens of thousands of pieces of information and feedback from customer service, private domain and other parties every day, process them quickly through classification and grading, and depict rich data in more delicate user portraits, thus providing stronger support for technological innovation, product upgrades, and scene iterations.
Where there is light, there is Bear Appliances. As Xiang Shuai said: "People who use Bear Appliances will not grow old." Bear Appliances has been on the road to meet user requests, and we also believe that the goal of Bear Appliances will eventually be achieved - as long as users continue to pursue a better life, Bear will always be full of enthusiasm and move forward firmly on the road of chasing light.
