/PRZWT/SHENZHEN, March 20, 2024 - As one of the essential household appliances, refrigerators are ushering in a new round of change. At AWE2024, Haier Refrigerator launched a full-space intelligent fresh-keeping cabin on the spot. Once this refrigerator "can think, learn, and take the initiative to make decisions" was released, it attracted widespread attention in the industry.
This time, Haier Refrigerator has once again led the technological change with the world's first AI intelligent preservation technology, leading the refrigerator industry into the AI era through innovation and upgrading.
The 5th upgrade of the industry: the AI era of refrigerators has arrived
For modern families, refrigerators are essential household appliances to maintain the normal operation of daily life. According to market survey agency GfK statistics, the annual retail sales of refrigerators in 2023 will reach 36.40 million units and 115.30 billion yuan, and the double-line market volume of refrigerators will maintain a double growth trend. Behind the huge market sales is the continuous upgrading consumer demand for refrigerator products by mass consumers.
In fact, since the development of the refrigerator category, the simple refrigeration and freezing function has been far from meeting user requests. The changes in the trend of user requests can be seen in the history of the development of global refrigerators.
In the 1930s, the relatively safe Freon became the refrigerant of refrigerators, and it has been the leading role of refrigerants for more than 50 years. However, in the face of increasingly serious climate problems, the refrigerator industry urgently needs a change about "Freon". Against this background, Haier Refrigerator has developed China's first ultra-fluorine-free energy-saving refrigerator, leading the technological upgrade of China's refrigerator industry from fluoride to semi-fluorine-free, and then to fully fluorine-free.
Entering the 21st century, in the field of refrigerators, users are gradually putting forward new requirements for product energy consumption, home design, health preservation, etc. Driven by innovation, Haier has led the refrigerator industry to upgrade again and again with its strong scientific and technological research and development strength.
In response to the above user pain points, Haier launched the first three-door frost-free refrigerator in 2010, and was the first to apply frost-free technology in a full range of applications, eliminating users' defrosting and power consumption troubles. In 2020, Haier Zhijia's high-end brand Casarte's original flat-embedded refrigerator truly achieved "pure and seamless", meeting users' needs for both heat dissipation and beauty under the trend of kitchen-dwelling integration. In recent years, with the increasing demand for fresh-keeping by users, Haier Refrigerator pioneered a full-space fresh-keeping refrigerator, and iterated the bottom-mounted constant temperature preservation technology, making the temperature fluctuation ≤ 0.1 ° C, and bringing the extremely fresh effect of space 0 wind feeling and refrigeration 0 waiting, leading the industry into the era of "full-space fresh-keeping".
It can be seen that in the four major changes in the refrigerator industry, from fluoride-free, frost-free, seamless to full-space preservation, Haier has played a leading role, and the fundamental reason lies in its leading technological innovation.
However, innovation is endless, user requests are upgrading, how will the refrigerator industry develop in the next stage? Now, with Haier Refrigerator launching a full-space intelligent fresh-keeping cabin, the answer has come - the AI era of refrigerators has arrived.
AI technology "3D" empowers all-space intelligent preservation
At present, artificial intelligence technology is hot, and all kinds of home appliances equipped with AI functions are favored by consumers. Aowei Cloud Network research pointed out that with the continuous change of AI technology, the entrance of smart home will gradually disappear, and the level of interaction between smart home products and users will also rise to a new level. It is expected that by 2025, China's smart home market will exceed 800 billion yuan, with an average annual compound growth rate of 22.5%.
So in the field of refrigerators, what impact does Haier's AI intelligent preservation technology have on the refrigerator industry, and how will it change users' diet?
Compared with ordinary refrigerators, artificial intelligence refrigerators should be able to understand and identify complex instructions and vague instructions issued by users, and smart refrigerators that can actively understand user requests and make active decisions. Measured from this dimension, Haier's full-space intelligent fresh-keeping cabin has achieved it.
Specifically, Haier's full-space intelligent fresh-keeping cabin realizes active intelligent services throughout the whole process of "perception, decision-making, and execution".
In the intelligent perception link, Haier's full-space intelligent fresh-keeping cabin is equipped with a sensitive "nose" for the refrigerator through algorithms such as the AI smart cleaning system. With it, the refrigerator can identify the odor of more than 1,200 kinds of ingredients, automatically calculate the sterilization mode after receiving the odor information, and actively complete the purification and sterilization of the refrigerator. On the other hand, the full-space intelligent fresh-keeping cabin can sense the user and the ingredients, for example, it can sense the time of putting ingredients in the refrigerator and the number of days it has been stored in real time, and when the user approaches, the refrigerator screen and breathing light automatically light up within three seconds.
In the intelligent decision-making process, the refrigerator can make independent decisions based on data and algorithms on user interaction, ingredients, and preservation. For example, when ingredients are about to expire, the Haier Zhijia APP can remind users to eat them as soon as possible, effectively avoiding food waste. The refrigerator is familiar with the data of 3,500 kinds of ingredients around the world, and can not only identify the ingredients stored in the refrigerator, but also quantify the nutrition of the ingredients, balance the ingredients, and recommend personalized recipes for users. In this way, Shanghai users will be recommended to prepare ingredients from Jiangsu and Zhejiang regions such as bayberry and fish, while Harbin users will be recommended for regional delicacies such as frozen pears and pork stewed vermicelli.
In the intelligent execution link, the full-space intelligent fresh-keeping cabin can help users execute instructions independently. In busy work, it can intelligently remind information such as insufficient food balance, food expiration date, and special time points. In addition, the refrigerator equipped with this technology can also be linked to the steaming oven to cook delicious food with one click.
From the perception, decision-making, and execution of three dimensions of active intelligent services, Haier Refrigerator relies on the full-space intelligent fresh-keeping cabin to further expand the imagination of users' healthy eating and living; it also relies on its leading innovation technology to open the door to AI belonging to refrigerators and promote the industry into a new node of development.
The advancement and development of leading enterprises is the epitome of the progress of an industry. Haier Refrigerator has always adhered to the user request as the core, leading the industry to a new era after another. Now, with the scientific and technological strength of the global patent 6 consecutive championships, it has opened the door to the AI era of the industry. I believe this move will cause the butterfly effect, drive major brands to accelerate the pace of innovation, and jointly bring users a better food and life experience.
