/PRZWT/WUHAN, March 20, 2024 - During the "March 15" period in 2024, Jiaduobao joined hands with many market supervision and administration bureaus, consumer associations and other units across the country to actively cooperate with relevant local government departments to carry out a series of publicity activities around the theme of "Stimulating Consumption Vitality" this year, calling for practical actions to effectively protect the legitimate rights and interests of consumers, build an honest consumption environment, and let consumers enjoy high-quality consumption.
As a representative of national enterprises, Jiaduobao has successively supported and participated in more than 40 activities in more than 20 provinces and cities across the country, including Shenzhen, Wuhan, Chengdu, Xi'an, Qingdao, Nanjing, Chongqing, Xining, etc. Among them, Jiaduobao herbal tea and Kunlun Mountain mineral water were designated drinks on the spot, appearing at the event site, and providing high-quality assurance for the series of activities.
Leveraging a series of rich activities and practices, Jiaduobao communicates and cooperates with local governments, market supervision bureaus, consumer committees and other relevant departments through government-enterprise linkage to jointly promote consumer rights protection and market order norms, actively respond to the government's call, practice corporate social responsibility, and demonstrate corporate responsibility.
At the scene, Jiaduobao Group gave full play to its influence. By holding various forms such as answering questions and free drinks, small game interaction, and on-site consultation, it popularized consumer rights protection knowledge to the majority of consumers, and enhanced consumers' legal awareness and self-protection ability. Among them, consumer interaction activities such as water quality testing and water quality science popularization were carried out at the booth of Kunlun Mountain Mineral Water, which effectively enhanced consumers' awareness of drinking water sources and water quality in a vivid and intuitive way. Jiaduobao's rich series of activities and creative interactive exchanges not only enhance consumers' trust in the brand, but also help stimulate the vitality of the consumer market and promote the healthy development of the national economy.
It is worth mentioning that Guangdong Jiaduobao was awarded the honorary title of "2023 Shenzhen Bao'an District Integrity Business Merchant" for its consistently outstanding performance. This honor is not only an affirmation of Jiaduobao's ingenuity and quality, but also a strong certification for its active fulfillment of social responsibility and honest management. Jiaduobao's outstanding performance in product quality, service quality and corporate social responsibility has won the support and full recognition of consumers and government units at all levels.
Since its establishment, Jiaduobao has always been committed to "providing consumers with high-quality, safe and healthy products". In the herbal tea industry, Jiaduobao has pioneered a modern and innovative process of "centralized extraction, decentralized filling", adhered to the strict production specifications of "seven choices, eight refinements and nine refinements", and took the lead in building a 360-degree quality management system in the industry. It has been continuously upgraded to version 3.0. It has made efforts from five dimensions: source quality design, process quality control, industrial chain risk management, internal and external resource optimization, quality improvement and innovation, safeguarding product quality and safety, promoting industrial upgrading and consumption upgrading, and will continue to achieve the organic unity of corporate value, industry value and social value with high-quality development.
The only source of Kunlun Mountain mineral water is located at the Kunlun Mountain Jade Everest Peak at an altitude of 6,000 meters. Relying on the golden source of water, Kunlun Mountain mineral water guarantees the precious quality of each bottle of mineral water with rigorous production technology and extreme quality, building a world-renowned drinking water brand for China, promoting the upgrade of national drinking water, and safeguarding people's better lives.
This series of publicity activities to support the "3.15 International Consumer Rights Day" in various places across the country is also the meaning of Jiaduobao's practice of corporate social responsibility. Jiaduobao is committed to becoming the inheritor of national brands and the dream chaser of the new era. It will continue to take practical actions to protect the legitimate rights and interests of consumers, build an honest consumption environment, and inject new growth momentum into the consumer market.
