/PRZWT/Shanghai, March 19, 2024 - From March 14th to 17th, the 2024 China Home Appliances and Consumer Electronics Expo ("AWE") was held in Shanghai. Panasonic participated in the exhibition with the theme of "Resonance" and released the new home appliances of the "Panasonic Xtra Manyue Berry Series", including 5 new products of refrigerator, washing machine, washing and drying set and microwave barbecue machine. While meeting the needs of quality and price ratio, it strengthened the personalized needs of young people, and provided new development ideas for the home appliance consumer market through the channel exclusive supply model.
"Panasonic Xtra" new products
According to relevant data, the population size of Generation Z (15-29 years old) in China is about 230 million, accounting for 16.5% of the total population (National Bureau of Statistics 2022 survey), but the consumption scale contributed has reached 40%. Young people's lifestyles and aesthetics are diverse, they pursue individuality and know how to control, and have more new characteristics of the times and new life concepts. To this end, Panasonic has set a new goal and is committed to creating more high-quality and cost-effective products that meet the diverse needs of users in the new era. The Panasonic Xtra series came into being, advocating "no fixed style, happy freedom", embracing the unknown and constantly innovating, bringing more quality and price ratio and more pleasure and freedom than expected.
"Panasonic Xtra" debut product lineup "Manyue Berry Series", with energy matte titanium gold as the base color, embellished with "Manyue Berry" dark purple that symbolizes vitality and personality, breaking the traditional black and white color of major appliances, bringing more personality and vitality, and more integration with home space. In response to the needs of young users, Panasonic also refined the value point of resonance resonance and named it "X Gene".
The "X gene" of the washing and drying product provides more than 99% of the sterilization, mite removal and hair removal drying functions for the "shit shoveling officer" who loves pets, effectively solving the troubles of sticky hair, bacteria and mites. The washing and drying product is equipped with a sufficient capacity of 10 + 10 kg. The washing and drying product provides two options of washing machine single product and washing and drying set, which protects the health of the whole family and pets, and easily realizes the "freedom of stroking cats and dogs".
The "X gene" of refrigerator products is "ice cube station". Generally speaking, the automatic ice making function is more common in medium and high-priced products, while Panasonic is directly configured on high-quality and cost-effective products, automatic ice cabin, high-ping effect ice making, allowing users to enjoy the cool moment at will. The new product launches compact three-door refrigerators and pure zero-inset large-capacity refrigerators, whether it is efficient storage, intelligent preservation, or massive fresh storage and safe storage of vegetables, you can choose freely, so that a good life can be kept fresh like ingredients.
The "X Gene" of the microwave barbecue all-in-one machine is "Giant Energy Fire", which enjoys the upgrade experience of fast food delivery through Panasonic frequency conversion technology implementation of kilowatt firepower. Microwave + barbecue function, multi-level firepower adjustment, and many small white menus provide users with one-click diversified cooking methods, and the variety of delicious food is easy to serve.
In terms of channels, the "Panasonic Xtra Manyue Berry Series" will be sold on JD.com as a special product. Panasonic will strengthen the direct connection with young users through the JD.com platform, quickly sense user requests, and grasp market positioning more accurately. Panasonic will deepen strategic cooperation with JD.com, jointly expand in product innovation, and continue to create products at high frequency. We are about to see the Panasonic Xtra series expand in more categories, expand in more regions, and even export to overseas markets, and propose more and more comprehensive solutions for different life stages and life scenarios of young users.
