/PRZWT/Jining, March 15, 2024 - On March 12, Wang Jie, General Manager of Jining Liguo Group, accompanied by Huang Tiancheng, Vice President of Gemei Group, visited the Shanghai headquarters of Gemei Group. The two sides successfully signed the project of "Green Oriental Wenshang Industrial Park Hotel, Wenshang County, Jining City". While preparing for the construction of Green Oriental Hotel, the two parties will continue to raise a series of mid-to-high-end hotels under Gemei Group according to the development of the local hospitality sector, providing more convenient and high-quality accommodation services for industrial experts, technicians and business people.
Win-win cooperation to create a high-quality hotel benchmark!
The full name of "Wenshang Industrial Park" is "Shandong Southwest (Wenshang) Two Highs and Two New Industrial Park". It is an important 5G new material and intelligent equipment manufacturing base in Shandong Province. It plans to invest 10 billion yuan. After completion, it will become the main PCB and chip, optical fiber and optical module packaging industry transfer destination.
As a leading comprehensive real estate group in Jining and one of the top 100 in China, Jining Liguo Group attaches great importance to the construction of Wenshang Industrial Park. Through the efficient integration of high-quality commercial resources, Liguo Group and Gemei Group have joined forces to take the "Green Oriental Jining Wenshang County Wenshang Industrial Park Hotel" project as an opportunity to build a mid-to-high-end hotel accommodation industry with large-scale, professional and branding advantages for Wenshang Industrial Park, bringing more business opportunities and jobs to the local area of Jining, and promoting local economic development.
Mid-to-high-end star brands gather, and Gemei Group focuses on investing in "efficiency ratio"
Greene Hotel Group, a subsidiary of Gemei Group, ranks among the top four national hotel groups, and ranks 11th in the global hotel group. It has nearly 6,000 stores in more than 360 cities around the world, nearly 90 million loyal individual members, and 2 million corporate members.
Gemei Group's hotels include the international luxury hotel brand "Howley Villa", Green Oriental, which won the "2023 China Hotel Industry Ingenuity Brand" award, the national hotel brand "GreenTree", the characteristic Internet celebrity brand "Snow" with a unit price of 2,000 yuan, and the high-quality mid-to-high-end brands Gemei, Geya, and Gefi series that are favored by the market.
From 2022 to 2023, Gemei Group strives to create benchmark hotel products, gaining market recognition in the wave of high-end hotels. With all elements empowered and standardized management from preparation to marketing management, Gemei Group's brands provide guests with better service while significantly reducing operating costs and marketing costs. Through the continuous input of the group's passenger flow, it quickly opens the "efficiency channel" for new stores, helping hotels achieve the business goals of early opening, early profit and early return to capital, which is more cost-effective than investment.
According to the plan, the construction of the "Wenshang Industrial Park" will be an important practice of "building a nest and attracting a phoenix" from scratch, and is a key part of the local exploration of high-tech industries. Liguo Group cooperates with Gemei Group through the "Green Oriental Jining Wenshang Industrial Park Hotel" project to promote the development of the local hospitality sector in the middle and high-end, bringing more convenient hotel accommodation services to industrial personnel and business people, and will also introduce more competitive commercial brands to the local market to promote high-level prosperity and development.
