/PRZWT/Recently, Samsung Electronics showcased its new vision of "AI Home: Future Living, Now" ("AI Home: Future Living, Now") at the 2025 International Consumer Electronics Exhibition (IFA 2025) in Berlin, Germany. Samsung AI Home is designed to allow everyone to experience future life now, without waiting for the distant future, and it is not just a privilege for the few.
Cheolgi Kim (CK), executive vice-president and head of digital appliances at Samsung Electronics, said: "At Samsung, we are not only imagining the future of artificial intelligence, but also integrating it into our daily lives. Samsung AI Home goes beyond smart devices to create smart homes that truly understand users, adapt to user requests and care about important things. This marks the beginning of a whole new era in which technology meets daily needs behind the scenes and allows people to enjoy life to the fullest."
The Samsung AI Home experience is designed to make daily life more convenient, efficient, healthy, and safe.
A Samsung study shows that 66% of consumers agree with the AI-empowered home concept, with 44% looking to simplify daily chores and 45% wanting more efficient control via mobile or voice commands. With SmartThings' automated program, AI Home can automatically adjust the lights, temperature, and even synchronize the opening and closing of blinds according to the weather, making it easy to achieve smart living.
Home is a haven for the soul for 93% of people, and a social hub for 80%. As family time increases, AI Home enhances the quality of time spent together through health monitoring, personalized sleep settings, and nutritional planning.
Product energy efficiency is one of the core expectations of consumers for AI. 66% of consumers believe that AI can help track energy consumption and save money. Running laundry programs in AI energy-saving mode can achieve cold water washing through bubble net technology, saving more than 70% of energy consumption.
Security remains a key requirement, with 40% of consumers expecting AI to improve home protection by providing timely alerts. Samsung Knox Vault protects sensitive data at the hardware level, while Knox Matrix extends protection to all connected devices through ecosystem-wide security.
Vision AI expands to large display screens
Samsung Vision AI is more of a significant other - redefining the home entertainment experience with natural anthropomorphic interaction patterns. Through an open platform approach, Samsung is strengthening its partnerships with global AI technology leaders.
Other highlights include:
● Micro RGB: A 115-inch TV that achieves cinematic visual effects in the home through perfect color expression, and integrates every scene with reality with stunning depth of field and shock effects.
● The Movingstyle: A portable touchscreen TV with built-in battery and adaptive AI, suitable for use in any scene such as room and travel.
Samsung Sound Tower: Super portable audio with 18-hour battery life, with exclusive applications, you can customize lighting and sound effects to enhance the party atmosphere.
Galaxy AI expands to new devices
Starting with the Galaxy S24 series, Samsung popularized Galaxy AI to more than 200 million devices in 2024, defining a new era of mobile AI innovation.
Nowadays, the new Galaxy AI experience has been expanded to include more new products, with the aim of bringing a seamless mobile experience to a wider range of devices through multimodal interaction capabilities.
By the end of 2025, Samsung plans to bring the Galaxy AI experience to more than 400 million devices worldwide.
IFA 2025 Live: Experience "Future Life, Start Now"
The Samsung Electronics IFA booth will be open to the public at the Berlin CityCube from September 5 to 9.
On the 50-meter-wide giant digital curtain wall at the entrance of the exhibition hall, Samsung Electronics also showcased a large-scale media art installation created in collaboration with world-renowned digital artist Maotik.
The "wind "-themed video shows the dynamic waves formed by the organic movement of data streams, symbolizing how Samsung's AI technology empowers users' daily lives.
