/PRZWT/SHENZHEN, March 13, 2024 - In recent years, with the rise of "her" power, Girls' Day and Women's Day have received increasing attention, with people focusing on women's issues and actively speaking out for women. The number of views on women's topics such as #womengrowth and #womenpower on social platforms has reached 100 million, and the total number of historical readings on women's growth topics has reached 19.473 billion. Many brands have also invested a lot of attention in this. For example, Anta Children, which continues to help children grow up healthily, specially planned a live broadcast event for girls on the eve of Girls' Day, and launched "small waxy elastic leggings" to help them grow comfortably.
"Seeing" the needs of girls from the dilemma of "invisible"
Adolescence is a particularly sensitive and complex period in a woman's growth, during which girls often feel confused and unsettled by physical changes. A study of social and emotional abilities among Chinese adolescents, published by East China Normal University, found that girls' anxiety levels were significantly higher than boys' from childhood to adolescence.
The "insecurities" brought about by the growth period also deeply affect the lifestyle of girls. For example, physiological changes during the developmental period often make girls feel embarrassed, which leads to less sports. According to the Women's Sports Foundation WSF, girls are twice as likely to quit sports at the age of 14 as boys.
In a recent live event held by Anta Children with the theme of "Waxy bomb girls, grow up comfortably", a number of female representatives shared specific adolescent troubles. Surprisingly, even Olympic champion Anna Shcherbakova admitted that she has had facial anxiety, and Duan Yina, who has millions of fans, also said that she often cares about the eyes of others when exercising... These issues resonated strongly in the live stream interaction, which shows that it is not an exception, but a common dilemma faced by the majority of girls.
At the same time, the girls also mentioned that the sports equipment on the market does not fully meet their requirements for beauty and comfort. For example, leggings worn for comfort make them more uncomfortable because of "uncomfortable", "too tight", "awkward line" and other issues.
Directly hit the pain points of girls and embrace comfortable growth
How can we let more girls grow up comfortably? Anta Children believes that their voices must be fully heard and respected first. To this end, Anta Children specially invited Dr. Zhang Feng, a health science expert in Beijing, to attend the event to answer the girls' doubts about weight loss and physical exercise, and to help them build a positive self-awareness and meet the challenges of adolescence with confidence and a healthy attitude.
In addition to positive psychological guidance, it is also crucial to provide girls with comfortable equipment. Growth should be a comfortable and comfortable journey, not a combination of bondage and pain. Anta Children also developed the "Small Waxy Bullet" series of leggings for girls based on this starting point.
The comfort of the small waxy elastic leggings comes from the 40-pin high-needle double-sided structure and the ratio of double-layer double-type yarns. The outer layer is soft and waxy, and the inner layer is smooth and comfortable. The fabric is light but opaque, which not only ensures the comfort of wearing, but also has privacy. In addition, the small waxy elastic is equipped with memory bomb technology, 2.4 times the lateral stretching performance and a recovery rate of more than 94%, allowing girls to stretch freely and without fear of restraint. Whether it is daily walking or sports, it can meet the ultimate pursuit of comfort for girls.
Xiaowaxy bomb, leggings that are more friendly to girls
The boundaries of girls' lifestyles and sports have gradually merged, and leggings have become a versatile single product that takes into account sports and exercise, and is also known as the "second layer of skin". This small waxy elastic leggings has been designed with a lot of thought, not only considering sports functionality, but also integrating fashion aesthetics.
The small waxy elastic leggings use a one-piece tailoring, completely eliminating the outer seam, which not only eliminates the discomfort caused by friction, but also avoids the common "awkward line" problem, allowing girls to wear confidently and comfortably on various occasions. In order to fit the height needs of different girls, the small waxy elastic leggings also support girls to cut the length of their pants arbitrarily. The elegant details reflect Anta Children's meticulous care for girls.
In addition to the popular skin-friendly and soft small waxy elastic leggings, Anta Children also launched a cold silk style, a tight package style, and an elegant fishtail style. Whether it is professional athletes like Anna Shcherbakova and Prince Jin who need sports equipment that can meet the needs of high-intensity training, or girls like Xu Yixuan and Duan Yina who need to maintain their posture and balance their aesthetic and sports needs, Anta Children's small waxy elastic leggings can provide them with the best wearing experience to the greatest extent, helping them find the most comfortable and confident state.
The competition in the female consumer market is intensifying day by day, and major brands have entered this fierce battle for female consumers. Anta Children has already accelerated the layout of girls' sub-circuits, tailor-made professional and comfortable sports products for the majority of girls, and previously launched high-arch women's shoes for girls, as well as high-end women's pants designed for girls' physical training.
With its extreme market insight and industry-leading innovation and technological strength, Anta Children has established an unshakable core competitiveness in the fierce sports children's clothing market. Looking to the future, Anta Children, which focuses on children's sports research, will surely promote the high-quality development of the sports children's clothing industry and lead the healthy growth of the new generation in China.
