February 26, 2024, BEIJING - This year's Chinese New Year, the new film "Hot Hot," directed by Jia Ling, was expected to be the top job at the box office due to its high popularity. Under this opportunity, Hilton and "Hot Hot" reached an official joint promotion cooperation to break through the existing circle, find a culturally compatible caliber, increase exposure, and attract more circle users.
The Spring Festival in 2024 ended hot. According to the relevant data of the State Film Administration, the national film box office during the Spring Festival holiday in 2024 (February 10 to February 17, 2024) was 8.016 billion yuan, and the number of people watching the movie was 163 million. Compared with the Spring Festival holiday in 2023, the box office and number of people increased by 18.47% and 26.36% respectively, both of which created a new record for the same period. As of 17:11 on February 19, the film "Hot Hot Hot" directed and starred by Jia Ling broke through 2.90 billion and became the champion of the Spring Festival.
In January 2024, with the successful signing of the Yanji Hilton Hampton project, Hilton Hampton added new coordinates to its destination in China, ushering in the milestone of exceeding 800 in the total number of signed projects. So far, Hilton Hampton has opened more than 350 stores in China and entered more than 200 cities in China. Its stores cover all provinces and municipalities in mainland China, and the number of guests received in China has exceeded 3,000w, covering all provinces in mainland China. At the same time, in the 2024 "Concession 500 @" selection conducted by the American "Entrepreneur" magazine, Hilton Hampton has once again become the first hotel brand in the accommodation industry category, setting a record of ranking first in the hotel concession for 15 consecutive years in the highly competitive list. While harvesting gratifying market performance, it also inspires and leads the hotel market with the attitude of industry leader and development vane.
Just as Hilton is popular with families and business travelers, Jia Ling's "Hot and Hot" continues to rise in popularity. The story tells the story of a self-depraved Le Ying (played by Jia Ling) who stays at her parents' house every day and seeks an independent life due to conflicts with her sister. After experiencing various twists and turns and injuries, I slowly realize that boxing seems to have brought some changes to her life.
Although the film is adapted from an overseas film, it incorporates a large number of localized elements, which makes the film more close to the aesthetic and emotional needs of Chinese audiences, and also adds more layers and depth to the characters and plots in the film. This cross-cultural fusion makes "Hot Hot Hot" not just a story about boxing, but also a profound exploration of personal growth, family and social relationships.
As a beacon brand in the mid-to-high-end hotel market, Hilton Hampton has always been at the forefront of industry innovation. Focusing on the upstream and downstream experience of hotel accommodation, Hilton Hampton hopes that this cross-border cooperation with movies will link the target audience with high-quality marketing content, spread the communication content through multiple channels, and maximize the marketing effect, thereby enhancing the brand's influence, achieving the goal of product-efficiency integration, and allowing the brand to come out of the circle.
The Year of the Dragon is about to unveil a brand new prelude. No matter what the past is like, let's work with our Hilton friends to open up the surprises and infinite beauty of the future in Hot Hot!
