February 22, 2024 - With the release of data on the home appliance industry in 2023, the retail volume and retail sales of China's color TV market have both declined, and the traditional TV market has continued to shrink. However, MiniLED TVs have risen against the trend and become a bright spot in the market. According to AVC's total data, the retail sales volume of China's color TV market in 2023 was 31.42 million units, down 13.6% year-on-year, and the retail sales were 109.80 billion yuan, down 2.3% year-on-year. In the case of the continuous shrinkage of the traditional TV market, the Mini LED TV market has achieved contrarian growth. In 2023, the retail penetration rate of China's color TV MiniLED market was 2.9%, an increase of 1.8% over last year, and the retail sales penetration rate was 9.8%, an increase of 5.4% over last year.
With the continuous innovation of display technology, the TV industry is gradually moving from the LCD era to a new era of OLED, QD-OLED and QLED. In this technological evolution, MinLED TVs have emerged with their unique advantages and have become the most rapidly developing products in the past two years. Since 2021, Apple launched heavyweight MiniLED-related products, which has attracted widespread attention in the market. Following suit, Samsung, TCL, Thunderbird, Skyworth, Hisense and other TV brands have responded by competing to launch new MiniLED TVs with their own characteristics, making the market competition increasingly intense. The addition of tech giants such as Huawei and Xiaomi has injected new vitality into this technological competition, and the MiniLED track has become increasingly lively. The color TV market is experiencing an unprecedented technological innovation.
In this technological change, major brands are competing. As the stirrer of this technological innovation, FFALCON Thunderbird has inherited TCL's research and development advantages in the field of display technology since its establishment, actively deployed in the field of MiniLED TVs, adhering to the concept of "only flagship products", with its excellent product advantages and innovation capabilities, launched R645C, Crane 7 Pro, Crane 6 24 and other popular MiniLED TV products, which quickly emerged in the color TV market and became a cutting-edge force on the MiniLED track.
In the application of MiniLED technology, FFALCON Thunderbird is at the forefront of the industry. Among them, the most striking achievement is to take the lead in launching the first 55-inch MiniLED TV R645C on the market, becoming the first brand to apply MiniLED technology to small-size TVs. This pioneering move not only breaks the technical limitations of traditional LCD TVs, but also brings a new product form and viewing experience to the color TV market, which is of epoch-making significance. You know, before 2021, MiniLED technology was mainly applied to large-size TV products, and the application of MiniLED technology to small-size TVs has been facing many technical challenges. FFALCON Thunderbird has successfully broken through these technical problems through continuous technological research and development and innovation. The launch of this 55R645C not only proves the leading position of Thunderbird TV in MiniLED technology, but also means that consumers can enjoy the excellent image quality brought by MiniLED technology in smaller sizes. This is undoubtedly a huge boon for consumers who pursue high-quality display experience but are limited by space size.
With the arrival of 2024, FFALCON Thunderbird continues to deepen its research and development advantages in the field of MiniLED technology, not only consolidating its leading position in the TV market, but also successfully achieving a new breakthrough from the TV field to the display field. At the spring new product launch "Ace Plan · New Journey" held in January 2024, Thunderbird launched the new 1000-level partition MiniLED series products - Crane 7 24 TVs, Q8/U8 monitors. Both series products use advanced MiniLED technology to achieve finer local dimming and higher contrast, bringing users an unprecedented image quality experience. Whether it is deep black, bright white, or rich color layers, it has been perfectly presented.
The Crane 7 24 TV, as Thunderbird's new masterpiece in the field of MiniLED TVs, not only perfectly inherits the essence of the previous generation products, but also realizes leapfrog upgrades in many key areas. In terms of image quality, this TV pushes the visual experience to a new height. Taking the 85-inch version configuration as an example, the MiniLED backlight has 1536 partitions, which can support 2400nits peak brightness. Its brightness has doubled, and the number of backlight partitions has increased by an astonishing 343%, making every frame more profound and delicate, as if transporting the audience into the real world of the film. In terms of sound quality, the Crane 7 24 TV also spares no effort. The whole series is upgraded to a 2.1-channel system, with a sound power of up to 60W, which is a full 20% improvement compared to the previous generation. Whether it is a low drum beat or a crisp treble, it can be perfectly presented, providing users with an immersive movie viewing experience.
In terms of intelligence, FFALCON Thunderbird is at the forefront of the industry. Take the just-released Crane 7 24 new products as an example, the application's spiritual control desktop and light-chasing version is the industry's first card-style layout. It is also the first card-style TV desktop that allows users to freely design. It can achieve 200 + card free layouts such as kiwi/central video/cloud audio-visual small TV/polar space. The TV control is in your hands, making a huge improvement in personalization and control. Users can not only freely edit all the naming text of the desktop card, but also add emoji labels to make the TV interface more vivid and interesting. At the same time, a wealth of desktop widgets such as smart assistants, weather, calendars, and alarm clocks can also be switched at will to meet the diverse needs of users. As the most competitive Mini LED TV in China, the Crane 7 24 is expected to become a popular TV this year, leading the new trend of the color TV market.
When it comes to another new MiniLED series - the display, we have to mention the 3A plan of FFA Thunderbird. As early as the autumn 2022 conference, Thunderbird proposed the "3A plan" (ie Ace, Apollo, Alpaha) that represents the technical direction of the brand's future products. The display category released this time represents the Ace in the 3A plan, which is a subversive HVA technology. As the first display series of Thunderbird's crossover, the Q8/U8 display combines HVA + MiniLED + backlight partition + HDR1600. With its excellent technical performance and excellent user experience, it has attracted widespread attention in the market and won the title of "Balanced Flagship".
In today's increasingly fierce product competition, the two new products launched at FFALCON Thunderbird's 2024 spring new product launch conference have undoubtedly injected new vitality into the MiniLED market, not only making major breakthroughs in technology, but also setting new benchmarks in user experience and market applications. Thunderbird also always believes that only by truly understanding the needs and pain points of users can we create excellent products that truly meet the needs of the market. We have reason to believe that in the days to come, Thunderbird will continue to maintain its dark horse color and bring more surprises and breakthroughs to the display technology field.
