/PRZWT/February 18, 2024 Xi'an - On February 4, Liangzhilong · China Food E-commerce Festival and Xi'an Huazhan Exhibition Co., Ltd. held a strategic signing ceremony at the Qujiang Convention Center in Xi'an. They will make full use of the resources and platforms of both parties to jointly empower the promotion and resource integration of the exhibition, and create the leading food, catering and hotel supplies exhibition in China.
As the organizer of the "Xi'an International Hotel Equipment and Supplies Exhibition" and "China Food E-commerce Festival", at the ceremony, the two parties announced that they had reached a long-term cooperation agreement and signed a contract on the spot. Based on the joint construction of the "China Shaanxi Food E-commerce Festival", they will give full play to their respective projects and brand advantages to further expand the influence of the exhibition industry, improve the quality of the exhibition, and jointly promote the development of the cultural tourism, catering and hotel supplies industries.
Jin Zengzheng, second-level researcher of the Exhibition Development Office of the Shaanxi Provincial Department of Commerce, Ma Xiaoqin, deputy director of the party group of the Xi'an Municipal Bureau of Commerce, Wang Zhigong, director of the Exhibition Office of the Xi'an Municipal Bureau of Commerce, Qu Hongtao, deputy director of the Chanba Ecological Zone Exhibition Development Center, Yan Yijun, deputy general manager of Xi'an Silk Road International Convention and Exhibition Center Co., Ltd., and the heads of Shaanxi Tourism Group Co., Ltd., Xi'an Qujiang International Convention and Exhibition Co., Ltd., Xi'an Shiyuan International Convention and Exhibition Management Group Co., Ltd., as well as the Shaanxi Exhibition Industry Association, Shaanxi Tourism Association, Shaanxi Tourism Hotel Association and other relevant industry associations attended the signing
"China Food E-commerce Festival" was founded in 2008. It has been deeply involved in the food and beverage supply chain for 15 years, and has served tens of thousands of food and beverage customers. The exhibits exceed 1 million kinds, the annual exhibition area exceeds 500,000 square meters, and the professional audience exceeds 600,000. It has created an influential and effective symbiotic catering supply chain for the industry. It has now developed into a leading brand in the national food industry B2B exhibition and a well-known brand in the Chinese food exhibition industry.
Founded in 2005, Xi'an Huazhan Exhibition Co., Ltd. has successfully held the 24th Xi'an International Hotel Equipment and Supplies Exhibition and the 22nd Xi'an International Furniture Fair, becoming a large-scale and influential exhibition for the hotel supplies industry and furniture industry in the central and western regions.
Zhu Changliang, founder of Liangzhilong · China Food E-commerce Festival and chairperson of Sanliang Group, said in his speech that this strategic cooperation has reached a two-way consensus on "Xi'an May Hotel Supplies Exhibition" and "Wuhan October Chu Food E-commerce Festival", which is not only a multi-dimensional extension of the catering food supply chain, but also a deep expansion of the hotel supplies industry chain. It is the beginning of complementary advantages, information sharing, and mutual benefit and win-win for both parties.
"Looking at the bilateral market environment, the catering industry in Xi'an is developing rapidly, the market growth momentum is sufficient, the hotel supplies exhibition in Wuhan market is lacking, and the market development potential is huge." Zhu Changliang analyzed, he also pointed out that the two sides will deepen the use of resources, business integration, full-process services and other comprehensive cooperation and exchanges, improve the level of strategic coordination, level and innovation ability, and achieve new leaps in their respective Strategies and Developments.
Wang Zhifa, chairperson of Guangzhou Huazhan Exhibition Planning Co., Ltd. and Xi'an Huazhan Exhibition Co., Ltd., said that the cooperation between the two parties not only empowered the promotion and resource integration of the 25th Xi'an International Hotel Supplies Exhibition held in May this year, but also through strong cooperation, the layout is deeply cultivated in the exhibition industry, the exhibition platform is enlarged, and the relevant upstream and downstream industrial chains are linked to jointly help the development of the city.
It is understood that the two sides will reach a project cooperation in Xi'an and Wuhan markets to jointly promote the project work of "China Shaanxi Cuisine Food E-commerce Festival" and "China Chu Cuisine Food E-commerce Festival" to help the in-depth integration and development of the food catering and hotel supplies sector; at the same time, the two sides agreed to plan to jointly build a 300,000 square meters of domestic top food catering and hotel supplies exhibition within 10 years.
Occupying Xi'an, expanding the northwest, and winning the Silk Road, it is reported that the "China Shaanxi Food E-commerce Festival" takes the opportunity of the national western opening up and the implementation of the Belt and Road Initiative strategy, focusing on the development strategies of Shaanxi Province to promote the deep integration of primary, secondary and tertiary industries and the docking of Xi'an's industrial chain, value chain improvement and service model innovation, to explore the development opportunities of the northwest food and beverage industry, to explore the northwest market for the majority of food manufacturers, to give full play to the advantages of the prefabricated food industry of the China Food E-commerce Festival, to integrate the upstream and downstream industrial resources of the catering supply chain, to promote the innovation and upgrading of the regional food industry, and to
