/PRZWT/Shenzhen, February 1, 2024 - In the context of globalization, Shuhua Sports has successfully expanded its international market with its forward-looking vision and solid pace. It has partners in more than 80 countries/regions and covers more than 1,000 fitness centers around the world, injecting new vitality into the global health business. Focusing on the Russian market is an important move for Shuhua Sports to unlock its global potential and further expand its international marketing territory.
First, the depth of brand building
In the past few years, Shuhua Sports has been actively seeking and developing potential markets around the world. In 2023, Shuhua decided to deepen its brand layout in the hot land of Russia, bringing a new fitness experience to local consumers by developing Shuhua brand distributors and opening the first brand exhibition hall gym in the local area.
At the same time, Shuhua Sports also actively participates in the local Global Fitness Evolution exhibition in Russia, through direct interaction with potential customers to gain a deeper understanding of their needs and expectations. This close communication allows Shuhua to adjust its marketing strategy in a timely manner based on market feedback to ensure that products and services are always highly aligned with the target customer group.
Second, listen and improve
The importance of customer experience plays a key role in the success of any brand. Listening to customer feedback and making corresponding improvements are key steps to ensure that products and services meet their needs. Shuhua team has shown attention to customer needs by paying close attention to customer feedback, especially the problems of the 68 series fitness equipment. Targeted equipment structure optimization is carried out according to the actual needs and habits of overseas customers to better meet the biomechanical characteristics of Westerners, which shows the brand's attention to detail and determination to continuously improve.
What is more encouraging is that this improvement has not only received positive feedback from the market, but also successfully won orders from 6 local chain gyms, which reflects the actual results and recognition of the improvement measures. Continued sensitivity to customer needs and continuous improvement of products and services will help to consolidate our position in the Russian market and achieve greater success in the highly competitive fitness equipment industry.
Commitment to after-sales services
While pursuing excellent products, Shuhua Sports also attaches great importance to after-sales services. In order to ensure that customers have no worries during the purchase and use process, the Shuhua team works closely with partners in the Russian market to provide complete and comprehensive after-sales support for the cooperating gyms. Including the establishment of a special library of gym equipment accessories to ensure that customers can solve problems in a timely manner. In this way, Shuhua Sports not only enhances customer satisfaction, but also further consolidates the reputation of the SHUA brand in the Russian market.
Shuhua Sports' international marketing path is a process of continuous exploration, progress and innovation. Taking the Russian market as an example, through accurate brand positioning, listening and improvement, and high-quality after-sales services, Shuhua Sports has successfully integrated into the local market and won the trust of customers. This successful case not only demonstrates Shuhua Sports' global strategic vision and strength, but also provides a model worthy of reference in the field of international marketing. Facing the future, Shuhua Sports will continue to be rooted in the positioning of "scientific sports service provider", continuously tap the global potential, and write a new chapter of health and beauty with consumers around the world.
