/PRZWT/SHENZHEN, January 31, 2024 - The grain and oil market is fiercely competitive nowadays, with many brands expanding their new categories and grabbing the market cake. Hujihua, however, sticks to its original intention and "sticks to" peanut oil. This is not only a corporate strategy, but also a manifestation of Hujihua's cultural inheritance and ingenuity. As Hujihua's advertisement says - "only do the ancient method ™ peanut oil that is truly fragrant." The ancient method, only do, and fragrance are also the efforts of Hujihua in the three levels of inheritance, focus, and pursuit of the ultimate.
In the 2023 edible oil gold list released by JD.com, Hu Jihua came out on top and won the annual gold award. This intuitive data confirms that in the hearts of consumers, Hu Jihua, which specializes in peanut oil, has become their edible oil choice. The recent endorsement cooperation between Hu Jihua and the program "Sound Life Endless · Family Youth", which inherits the golden songs of the Chinese era, and singer Chen Chusheng, who has been focusing on music for many years, also shows from the side that "focus" has always been the core of the Hu Jihua brand.
Inheriting a century-old oil fragrance and sticking to the essence of ancient techniques
According to the "Qingdao City Chronicle", in the early 20th century, in an old oil mill on Fengtian Road (now No. 90 Liaoning Road) in Qingdao, a drop of peanut oil slowly flowed out of the wood press, and the fragrance flowed for hundreds of miles. In the mid-1990s, Yihai Kerry revived the oil factory and has since entered the homes of ordinary people under the name of "Hu Ji Hua".
Entering the 21st century, the Huji flower brand has had a breakthrough development: in 2010, the Huji flower factory cooperated with non-genetic inheritors to develop the Huji flower ancient method of small-squeezed peanut oil, ushering in a new era of traditional peanut oil. In 2015, the Huji flower ancient oil extraction technology was included in the list of representative projects of Qingdao municipal intangible cultural heritage.
For a hundred years, Hujihua has passed on the essence of ancient oil pressing techniques under the perseverance of generations of craftsmen, striving to bring consumers' emotions to the "old" taste and carry forward the intangible cultural heritage techniques.
Focus on making good oil to achieve excellent quality
"Strictly selected ingredients, fat peanuts; secret method of frying, leaving pure fragrance; small pressing skills, see fine; take virgin squeezing, get high-grade; authentic taste, really authentic; according to the ancient method, wonderful storage." The ancient method of Huji Hua's six arts of oil extraction is concentrated in these thirty-six words.
The raw material screening of Huji flower ancient small-squeezed peanut oil is very strict, only high-quality red-clothed fat peanuts are selected, and they are all fried slowly, so that the peanuts are ripe but not burnt, fragrant but not mushy; then pressed with a small press, only the virgin essence is taken, and the original fragrance is retained; finally, the low-temperature sedimentation and filtration are used to control the fragrance, the temperature is strictly controlled, and the storage is protected from light. Although the same output of the small press is about 10 times slower than that of the ordinary large press, it can retain the rich and pure taste.
This sense of "focus" that only uses one skill and only studies one product happens to be the distinguishing characteristic of Hujihua from other grain and oil brands. The courage to step on the "road of no return" of "only peanut oil" is a unique tenacity and craftsman spirit of excellence. It also provides Hujihua with the strength to establish a firm foothold, even in the face of the wave of consumption fluctuations, it can still stand tall and become a unique benchmark in the industry.
Pursue the ultimate oil flavor, pursue excellence
After focusing, it is the pursuit of the ultimate. For a long time, Huji Flower has been constantly pursuing more extreme flavors of peanut oil, and carried out the product concept of "smell fragrant, taste more fragrant" to the end. Huji Flower's peanut oil is mellow and fragrant, with bright color and full texture. A small amount of oil can make the dishes full of color and aroma.
Nowadays, in response to the more detailed oil needs of current consumers, Hujihua has also developed more sub-fields such as Hujihua National Color, Ancient Peanut Oil, Hujihua Steamed Fish Special Peanut Oil, etc., so that Hujihua Peanut Oil has more cooking methods and eating options, and is more suitable for users of different ages and preferences. At the same time, positioning and distinguishing products will also help Hujihua to occupy the high-end market faster and create higher brand value in addition to eating.
Under the new era and new journey, the people should strengthen their cultural self-confidence, carry forward Chinese culture, and promote the great rejuvenation of the Chinese nation with a high degree of cultural self-confidence, which also requires enterprises to assume the social responsibility of promoting Chinese traditional culture. Huji Hua has always maintained the spirit of inheriting traditional culture. Let every household open a bottle of Huji Hua's ancient small-squeezed peanut oil and smell the authentic old Youfang incense from a hundred years ago, which is the brand ideal pursued by Huji Hua. "Huji Hua, only peanut oil" is not just a slogan, but also Huji Hua's commitment to consumers and the brand's lifelong pursuit.
