/PRCWT/Shanghai, January 23, 2024 - On January 16, 2024, the highly anticipated ECI Young Awards and "Breeze Hello" Cup's first digital (marketing) innovation training camp for college students officially kicked off. 17 ECI YOUNG finalist teams from colleges and universities across the country gathered in Shanghai to join hands to start a wonderful journey of exploring digital innovation, and jointly welcome the upcoming finals peak showdown!
ECI Young Innovation Training Camp
The innovation training camp is an important part of the centralized training and final question creation for the 17 finalists of ECI YOUNG. The organizing committee of the competition invited industry experts to serve as instructors for the training camp, providing a valuable learning and communication platform for the finalists.
The training camp topics involve five layers of closed-loop content, including "brand positioning and creative content, advertising communication, e-commerce conversion, member operation, marketing data and system mid-platform", which is highly practical and practical. The final team will also go to Qingfeng Hello, the general sponsor of the competition, and Bright Dairy, a co-sponsor company, for on-the-spot visits.
The first day of the innovation training camp
01 Visit the APP Rudong Factory?
On the morning of January 16th, the first day of the training camp, the students set off for the sponsor APP Rudong factory for an on-site visit, went deep into the front line of the factory, visited the modern manufacturing line of Qingfeng Hello, learned about the production process, equipment and control system used in Qingfeng series products, and witnessed the latest achievements of Qingfeng intelligent production. The visit to APP Rudong factory can be said to be full of dry goods, and the students gained a lot.
Create a national-grade tissue brand with ingenuity
Qingfeng is a national-level ecological good paper brand, founded in 1998, adhering to the brand concept of "We not only make paper, but also insist on afforestation.", providing Chinese families with delicate, natural, healthy and environmentally friendly home quality life solutions, belonging to the world's leading paper group Jinguang Group APP (China), the strength has the "forest pulp and paper integrated" industrial chain, insisting on afforestation for 30 years, and always adhering to environmental protection and sustainable development "plant 6 trees, use 1 tree". The company's own forest area exceeds 270,000 hectares, and the carbon sink reserves 42.39 million tons.
02 Participate in the opening ceremony of the training camp
On the afternoon of January 16th, the opening ceremony held in West Bund Zhita, Xuhui District, Shanghai was even more lively. Ms. Feng Siyan, the representative of the organizing committee & the executive secretary of ECI Awards and the founder of ECI Young, Mr. Li Sanshui, the representative of the industry mentor & W's wild dog son, and Ms. Guo Lin Lisa, the representative of the final review jury & the managing director of GroupM, delivered speeches in turn, expressing high expectations for the contestants' upcoming schedule and wishing the students a fulfilling and pleasant training camp.
03 Lectures and guidance from industry experts
After the opening ceremony, Li Sanshui, the wild dog of W, taught the students and tutored the creation of the final proposition. The theme of the course was "Don't be a creative person, only a creator", and the content was divided into three parts: "Creative person's view of history", "Creator's view of the times" and "Your small universe view", guiding the students to develop creative thinking and tap creative potential. The students had a lively discussion on the content of the topic.
III. The peak battle of the finals is imminent
The ECI Young Awards and "Hello Breeze" Cup's first college student digital innovation competition innovation training camp was successfully launched. We look forward to the finalists full of unlimited potential to demonstrate outstanding performance in the innovation training camp and finals and achieve their innovative dreams.
The players' hard preparation, unremitting efforts, and enthusiasm for digital marketing innovation will surely be further sharpened and improved here. I wish the students all the best in this training camp!
ECI Awards International Digital Innovation Award
The ECI Awards International Digital Innovation Award was established by the IECIA International Digital Economy Innovation Organization in 2014 and is the first international award in the global digital economy to use the "effectiveness /The effectiveness of innovation" as the evaluation criterion.
The ECI Awards are dedicated to recognizing [cases] with great innovative application value in "technology, products, business models, service models, management models and marketing", as well as [people] and [institutions] who have made innovative contributions.
The innovations that ECI recognizes are not "new inventions", but "new values" that can be practically applied in cultural and commercial life to bring a better life and future to mankind. The ECI Awards not only recognize innovations with commercial value, but also recognize innovations that can define the future, promote the sustainable development of human society, and embody the humanistic spirit. It is known as the "Nobel Prize" in the field of digital economy innovation.
Ailaiye (Shanghai) Network Technology Co., Ltd.
Ailaiye, a leading digital campus ecosystem service platform in China, was established in November 2014. Ailaiye fully covers campus student life scenarios and services, and has five business segments:
① Digitization of local life services in colleges and universities;
② Campus culture media section;
③ Campus supply chain digital distribution platform;
④ Alaiye catering digital SaaS service;
⑤ "Cloud Restaurant" smart catering back kitchen management system.
Ailai also actively builds a bridge between society and universities, disseminates excellent campus culture and social culture, and takes helping college students grow, become talents and succeed as its corporate mission, and builds a digital campus-wide ecological service platform that affects global intellectual youth. Ailai will also give play to its advantages and influence in the Chinese university market, connect outstanding college students with well-known enterprises, break down barriers between the industry and academia, and build dreams with more industry mentors and young college students with innovative dreams.
