/PRCWT/Guangzhou, January 19, 2024 - On January 18, Zhiyun's new series - Shuqu was launched, and new products were brought: 100W COB film and television lamp "Zhiyun Shuqu CX100", and 25W pocket lamp "Zhiyun Shuqu CM25". With its powerful performance and a more accessible starting threshold, it instantly detonated the market.
Through the deployment of Zhiyun's efficient heat dissipation technology, the Shuqu series of products maintain the strong performance of Zhiyun film and television lamps, and use different materials and processes to provide the same professional performance at a more affordable price, allowing more users to enjoy the light-weight film and television lamps. A simpler and happier light and shadow construction experience.
The first part: Write fun, let the creation return to fun
It is understood that Zhiyun's original intention of making film and television lamps is to change the "dilemma of stagnant innovation" in the film and television lamp industry. The electronic back pressure cooling system it has developed has changed the traditional problem that film and television lamps are subject to the weight limit of the radiator, and the greatly improved heat dissipation performance makes it possible for lightweight and high-power film and television lamps. For users who use entertainment products, Zhiyun hopes that they can experience the joy of creation in the realism of light and shadow and record the little things of life.
The English brand name of CINEPEER is a combination word. CINE means "movie" in the English language family, and PEER means "partner". CINEPEER means that CINEPEER is committed to becoming every creator's image creation partner.
Since the development of the film and television industry, the increasingly meticulous and mature division of labor and commercial operation among various departments and types of work have spawned a number of excellent works, but also made creation increasingly "boring". This problem is more pronounced among individual creators and small teams. Excellent lighting arrangements are always complex and cumbersome, which seriously affects creative efficiency and enthusiasm.
In fact, most traditional film and television lamps are too bulky. For the more common 100W film and television lamps, the weight is mostly more than 1kg, and they basically require external power supply. Poor portability is increasingly unable to meet the creative needs of frequent replacement. Whether it is carrying or installing, it is quite cumbersome.
In this regard, Zhiyun said that Shuqu hopes that every creator can create elegantly and easily, so that technology is no longer a "hindrance" to creation, but a "bridge" to creation. On the basis of ensuring high standards of light and shadow quality, it further meets various creative needs, making every light and shadow realism full of fun. The two new products released this time are an excellent interpretation of Shuqu's creative concept.
The second part: Highlighted video lights that can be used at any time, and the fun of creation is always accompanied
As the first 100-watt film and television lamp in the Wooqu series, the Zhiyun Wooqu CX100 is positioned as "a 100W film and television lamp that can go out and shoot at any time". It adopts Zhiyun electronic back-pressure cooling system and various power supply technologies. The 100-watt COB lamp weighs only 710g and provides an amazing illumination of 21500Lux. The built-in handle battery not only makes the Zhiyun Wooqu CX100 have an excellent grip, but also brings up to half an hour of 100W full power battery life, changing the traditional 100-watt lamps. It is bulky and cannot easily fill the light when going out. It randomly comes with a mini standard cover and a mini soft light ball, and supports the transfer of more abundant Baorong mouth-controlled light accessories to further expand its creativity.
Another product - Zhiyun Shuqu CM25 is even smaller, weighing only 232g. With excellent electronic control ESC technology and heat dissipation technology accumulation, Zhiyun Shuqu CM25 houses 112 high-brightness LED lamp beads, bringing 25W ultra-high output, which is nearly 1.5 times more power than pocket lights of similar size on the market, close to the performance of rod lights, so that pocket lights can also be used as main lights, and randomly attached with a soft light cover, soft and hard light switching at will.
The powerful performance, the affordable price, and the rich accessories ecosystem have made the two new products of Zhiyun Write Fun series well received by many creators once they came out. After experiencing the two lamps, a portrait photographer spoke highly of them: "I think photographers should have these two pocket lights in their backpacks. Their high brightness and high portability are great for us." Another small video creation team also said, "Zhiyun's lamps are very lightweight. For teams like us who often need to shoot outside, lighter and brighter film and television lamps have always been what we are looking for. This smaller, more powerful, and lower threshold product allows us small teams to achieve the professional lighting effects that can only be achieved by professional film crews."
From the launch of the writing fun series, it is not difficult to find that Zhiyun's multi-line development strategy has begun.
The third part: Multi-line force, leading the lightweight innovation of light and shadow in an all-round way
Looking back at Zhiyun's current film and television lamp products, from the original Zhiyun Five Times F100 series stick lamp, to the later 100-watt pocket lamp Zhiyun Power King X100, the 300W overclocked Zhiyun Power King G200, and then to the recent high-power full-color RGB pocket sticky note lamp Zhiyun Five Times M20 series and today's Zhiyun Write Fun, Zhiyun with multi-line power has achieved full coverage of film and television lamps from "entry-professional" products, making the arrangement of professional light and shadow levels simpler and easier.
With the powerful heat dissipation of the electronic back-pressure cooling system, the unique lightweight and bright advantages brought by Zhiyun film and television lamps have emerged in the live broadcast room of many brands; the individual creator market, whether it is a hundred-watt pocket lamp that can be put into a pocket, or Zhiyun five times V60 portable rod lamp, is an excellent creative tool. This kind of one-handed use of high-brightness light and shadow was completely unimaginable in the past, but this is not the end of Zhiyun.
According to industry sources, Zhiyun has even started to develop and design the 6th generation of electronic back pressure heat dissipation technology, and the heat dissipation efficiency is expected to achieve another "great leap forward" to ensure the efficient heat dissipation and lightness of the subsequent machines above super power. As Liao Yilun, chief engineer of Zhiyun, said: "The way to enhance the competitiveness of enterprises is to make unremitting innovation". Today's multi-line Zhiyun is undoubtedly practicing continuous innovation at the technical level with practical actions. With the spirit of doing it, all image creators can enjoy the fun of light and shadow recording, and always lead the trend of lightweight light and shadow creation.
