/PRCWT/GUANGZHOU, January 16, 2024 - On January 8, 2024, LG Electronics held a global press conference at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA, which showcased LG's new vision for 2024 and the theme of the CES: "Reinvent Your Future."
LG first announced its ambition to transform into a smart living solutions company last year, and at the start of the launch event, LG CEO William Cho reiterated that ambition. For nearly 70 years, LG has been working to understand consumers and their living spaces around the world, and today, not only in the home, LG has begun to understand multiple spaces, including mobile, commercial and virtual spaces. In each area, LG is committed to improving the customer experience through five key factors: care, connectivity, customization, service and sustainability, which LG collectively refers to as 3C2S.
Redefining artificial intelligence as "emotional intelligence"
LG sees artificial intelligence as one of the most important factors for success in its long journey to innovate and enhance the customer experience. Instead of focusing solely on the technological revolution itself, LG is focusing more on how artificial intelligence can bring more concrete and practical benefits in the real world. At the same time, LG has proposed a new concept that redefines artificial intelligence as "emotional intelligence", that is, artificial intelligence can cultivate a more caring, empathetic and focused customer experience.
Live Smart Life
At the LG press conference, CEO William Cho highlighted the uniqueness of LG artificial intelligence solutions. First, LG artificial intelligence solutions have the ability to leverage rich data in scale and quality. There are currently 5-700 million of LG products in use around the world, and many smart devices are equipped with artificial intelligence-powered smart sensors, which are optimized to become life partners that can learn and analyze the user's "body" and "emotions".
While many companies still rely on internet data to train their artificial intelligence, LG's strength lies in its ability to collect and leverage data from the "real lives" of billions of users of connected devices, including LG's smart products and a wide range of IoT devices. The dataset can provide valuable insights into customer device interactions, customers' environments, behavioral patterns and emotional states. This multi-dimensional data can also give companies a more complete picture of their customers' lives at home, leading to better, smarter lifestyle solutions.
Spiritual choreography of LG artificial intelligence brain
CEO William Cho went on to explain the indispensable role played by the LG artificial intelligence brain. It is a powerful processing engine powered by LG's large language model, leveraging the company's vast user database. The artificial intelligence brain predicts customer needs based on user and product interactions, contextual learning, performs advanced reasoning processes, and generates optimal solutions by coordinating the actions of physical devices.
Thanks to the LG artificial intelligence brain, it is finally possible to provide intelligent services and experiences to various spaces in customers' lives. All of this is delivered in a smarter and more efficient way, demonstrating the concentration in the LG concept of emotional intelligence.
Responsible for the information provided
LG is acutely aware of the need to use artificial intelligence responsibly and is committed to being responsible for the impact and consequences of decisions and actions. LG aims to develop an artificial intelligence system that benefits all users, promotes safe behavior and ensures that all users' personal data is collected in a secure environment.
LG Shield, LG's robust data security system, is the vehicle to achieve this goal. The system is designed to protect user data and user information at all stages from collection, storage to use. LG is not only about intelligence, but also about responsibility, and always strives to meet industry benchmarks that exceed artificial intelligence implementation laws.
Chief executive William Cho stressed in his closing remarks at LG's global launch event: "LG strongly believes that customers should have full control over the company's attitude towards artificial intelligence. 'Life is good' is LG's uncompromising commitment that inspires us to create a better life for our customers, even in the age of artificial intelligence."
At the launch event, LG CEO William Cho joined Jung Ki-hyun, Vice President and Head of LG Platform Business Center, and Eun Seok hyun, President of LG Automotive Parts Solutions, on stage to introduce innovative technologies and strategies based on artificial intelligence.
Vice President Jung Ki-hyun presented LG's blueprint to start with the home and build a smart home based on artificial intelligence. LG aspires to transform into a smart living solutions company, incorporating unique "emotional intelligence" technology into the ThinQ platform. Jung Ki-hyun spoke about LG's new innovative service. "ChatThinQ" is a generative artificial intelligence chatbot that can engage in natural conversations with customers. "3D Home View" is a 3D visualization of the home through which users can intuitively integrate control spaces, and he also revealed plans to launch a new smart home hub.
In terms of mobility, LG shared its vision of turning cars into "living spaces on wheels", based on software-defined vehicle (SDV) solutions, and Eun Seok hyun, president of LG VS, also introduced LG's SDV software solution accessory LG AlphaWare at the launch. LG AlphaWare has multi-functional software modules that can be used to enhance existing vehicle operating systems and help build new platforms. The operating solution helps software developers complete the entire software development process from design to deployment. Through in-cabin entertainment solutions, high-definition content and high-quality sound can be viewed. Using AR/MR and AI technologies, users can enjoy an immersive sensory experience in the vehicle.
