/PRCWT/January 12, 2024 - From Frisbee to Luchong, City walk to City ride, outdoor sports travel is becoming a new lifestyle and social calling card. Outdoor apparel has become a link between the industry and consumers, taking on the heavy responsibility of promoting the prosperity of the industry. 361 ° has in-depth insight into industry trends and changes in consumer demand, and launched a new light outdoor product "Light Wild Series", breaking the limitations of time and space, exploring the beauty of the world to the fullest, and enjoying a healthy and lightweight life.
Insight into consumer demand and join hands with spokespeople to launch "Light Wild Travel"
Today, outdoor sports such as hiking, Frisbee, and camping have long been not exclusive to a few enthusiasts, but have gradually been recognized by the public, evolving into a new social concept and lifestyle. Affected by changes in consumer demand, the outdoor sports industry is also showing an increasingly prosperous trend. The "2023 Outdoor Life Trend Report" released by Xiaohongshu shows that outdoor sports in China have shown a significant trend of lifestyle and nationalization. From January to October 2023, outdoor users' DAU increased by more than 100% month-on-month.
In the era of global business with consumers as the core, 361 ° real-time perception and insight into consumer needs, starting from consumer needs, created "Light Wild Series" products, breaking through the boundaries of outdoor, trend and life scenes, and creating a new balance.
With the launch of the "Light Wild" series, 361 ° and global brand spokesperson Gong Jun released a special attitude video "Big World, Light Wild" to invite consumers. "Light Wild" is not only a description of product power, but also intended to remind users that in fact, going out can be done lightly; and "Light Wild" will also help them start from "light", measure the wilderness of life, and explore the infinite possibilities of the future.
Technology blessing, leading the new trend of outdoor consumption
"Qingye" has fully considered the design, combined with the needs of lightweight outdoor and the characteristics and elements of mountain culture, to create a series of products that are both protective and sports comfortable, empowering lightweight wear with technology, filling daily life and wearing style with a positive attitude, giving consumers the most secure and comfortable outdoor sports experience.
The outer layer of "Light Wild" adopts a woven process, which has the characteristics of "anti-splashing, anti-oil and anti-fouling". The three-proof technology fabric is anti-splashing, anti-oil stains and dry stains are easy to shake off and remove, so that the clothes are kept dry and clean. The inner layer is based on the knitting process, which has the characteristics of moisture absorption and quick drying. At the same time, "Light Wild" also designs elastic pants for outdoor sports, zero-bundle technology, good elasticity and stretchability, reducing the constraints of outdoor sports, improving comfort and sports performance, and freely shuttling between forests and fields.
And its trendy splicing design is in line with the universal characteristics of urban and outdoor multi-scenes, allowing consumers to seamlessly transform their wearing patterns in life scenes such as commuting and walking. The design expression of each product bursts with upward spiritual power, releasing their own emotions with diverse wearing. At present, the "Qingye Series" has been launched simultaneously in 361 ° Tmall, JD.com, Douyin official flagship stores and major offline stores, and various preferential purchase activities have been launched.
Explore wild fun, wild travel inn blessings light outdoor experience
Although the road is long, the journey will come. In order to help more consumers perceive the charm of lightweight outdoor life, so that they can move with their hearts and become urban wild walkers. 361 ° built a "wild walking inn" in the flagship store of Chunxi Road in Chengdu, inviting consumers to go to the store clock in, do "subtraction" for camping together, and immerse themselves in a more "fast" and "light" outdoor light camping convenient experience.
The outdoor activity devices such as indoor camping and tea brewing around the stove at the "Wild Trail Station" have lowered the threshold of "Wild Trail" for urban people, meeting the layered and diverse needs of multiple circles, all scenes, and all age groups. People who have lived in the city for a long time can also search for hidden "secret realms" in the busy city, and easily get the camping fun.
At present, the light life represented by outdoor sports has become a new type of life concept and way advocated by more and more people. The release of the "Light Wild Series" is a new exploration of the outdoor field by 361 °, and it is also an active attempt to reshape the concept and lifestyle of life. Next, 361 ° will also rely on products, continue to innovate and express, meet the needs of consumers, enhance their daily experience and ritual sense, and empower their quality life.
