/PRCWT/Guangzhou, January 9, 2024 - In the era when young people became the main consumer, "winning the world with young people" has long been the consensus of brands. Young people not only have strong spending power, but also have the voice over social media. Through social media, they create topics and create public opinion. Therefore, more and more brands are close to young people, hoping to achieve new leaps in the brand with the power of youth. Among many brands, Jingtian Pure Water's youthful marketing has broken away from the traditional "flooded water" model, but has penetrated into the hearts of young people to communicate and make people's eyes shine.
Playing on campus, Jingtian invites college students to show their ideas
On December 22, the Academy Awards 2023 Autumn Call Competition Youth Ceremony kicked off. Jingtian shone brightly in this ceremony, harvesting more than 7000 + groups of young creative works across the country, and the total reading volume of a single brand strategy sheet reached 3.5W +. The Academy Awards of China College Student Advertising Art Festival is a very influential event for domestic universities. Jingtian is sought after by many college students as a proposition brand because it plays with young people.
On the one hand, Jingtian can play. In the Academy Awards, some brands are simply going through the motions, while Jingtian "slaps" with college students. In each campus promotion session, Jingtian will set up an interactive area for brand-exclusive products to attract college students to stop. In the interactive area, slogans such as "Love, never end", "Love to move forward, Move on" have become props for students to take pictures of the clock in. By gaining insight into the actions of young people who love to take pictures and love to share social media, Jingtian integrates the concept of the brand into it and spreads it to a wider group of students.
On the other hand, Jingtian can play. The theme of this Academy Award, Jingtian uses the brand concept "Love to Move on" as the theme, which is very suitable for the college student group. In 2022, Jingtian first proposed the concept of "Love to Move on", encouraging the public to stick to love and not pay attention to the eyes of others. Persistence is valuable. College students themselves have many imaginative ideas, are not bound, and bravely try new things. This concept is undoubtedly a big stage for college students to unfold their imagination. Jingtian completely hands over the creative right to college students, does not interfere with their creation, and allows them to give full play to their "love", thus creating many excellent works. The students participating in the activity also deeply understand the concept conveyed by Jingtian from the thinking of this proposition. This is a two-way communication between the brand and young people. Jingtian did not instill its brand concept in young people in a one-way way, but entered the context of young people, created content with them, and constantly refreshed the image of the brand in the hearts of young people through two-way communication.
Play the music festival and do your best to protect the love of young people
Jingtian not only can play, can play, but also loves to play. In recent years, music festivals have become a "must-play" for young people. Taking a break from the busy study and work, going to the music festival to see a favorite band and listen to a favorite song is one of the ways for young people to open their holiday life. Aiming at this trend, Jingtian quickly entered the market and joined hands with Guochao Music Carnival in 2024. A group of music singers favored by young people such as Mao Buyi, Tao Zhe, and Xu Song are among them. In the music festival, Jingtian's brand concept of "loving moving on" can be seen everywhere. With the help of the "medium" of music festivals, young people are encouraged to stick to their love and take practical actions to help and protect young people's love for music festivals.
Brand rejuvenation is an eternal topic in branding. In the Internet age, if a brand wants to capture young users in the new era, it must focus on the hobbies and gameplay of young users, and find the fulcrum of communication with young people. In this regard, Jingtian Pure Water cleverly uses younger concepts to approach young people, and uses channels that young people will concentrate on to spread the concept, and not to brainwash the communication, but to combine the activity itself, so that young people can deeply understand the concept of the brand in the participation activities, so that the concept of the brand can penetrate into the hearts of young people, and the image of the brand "can play, can play, love to play" becomes a long-term memory of young people.
