/PRZWT/SHANGHAI,November 7,2024-The 7th China International Import Expo(CIIE)will be held at the Shanghai National Convention and Exhibition Center from November 5 to 10.The number of countries(regions)and enterprises participating in the CIIE will exceed previous records,and the world's top 500 and industry leaders will also reach a record high.
As the world's leading trend culture and entertainment group,POP MART made its debut at booth B2-B5 in Hall 5.1H of the Consumer Goods Exhibition Area of the Expo this year,bringing a large number of classic trendy games of MOLLY,THE MONSTERS,PUCKY,CRYBABY,Peach Riot and other IPs,as well as many innovative products developed around IP,showcasing the high-quality trendy lifestyle of young people around the world,and actively promoting the sharing of Chinese trendy play culture with the world.
First appearance at the Expo
The theme of this year's CIIE is"New Era,Shared Future",in which the consumer goods exhibition area is"Join hands with high-quality life to shape the ideal life picture".Relying on innovative life,cutting-edge technology and fashion trend elements,it is committed to becoming the vane of international trends,the meeting point of world-renowned brands and the forefront of global new product releases.
It is reported that this is the first show of POP MART Expo.The company is quite creative in the design of the booth,displaying its strong global business map from multiple dimensions such as global IP,global artists,and global brands.It is also presented through the space design of high-end galleries.A large number of rich IP products are connected to the story of brand globalization,and the globalization process of POP MART is fully demonstrated to the audience.
POP MART has always adhered to the IP as the core,creating a full-link creative incubation and operation platform for global creators,and its contracted artists are all over the world.At the Expo,POP MART focused on displaying different IP images created by five contracted artists,including MOLLY by Kenny Wong,THE MONSTERS by Long Jiasheng,PUCKY by Bi Qi,CRYBABY by Molly,and Peach Riot by Libby.There are both Chinese artists and artists from South East Asia,Europe,America and other countries.
After visiting the artist's IP products,the audience will follow the moving line to the global business map of POP MART,and through the display of global characteristic stores on the map,they can more clearly and comprehensively perceive the huge influence of POP MART in the global market.On-site POP MART also refers to the design ideas of Nakajima,plush,MEGA and other rich product categories.Through the restoration of offline design ideas,the audience can also experience the smooth and comfortable offline experience of POP MART and the unique sense of brand culture wrapping.
It is worth mentioning that POP MART also showcased urban IP-limited products covering four continents,such as the Louvre THE MONSTERS limited in Europe,the DIMOO limited in Australia,the Thai CRYBABY limited in Asia,and the DIMOO limited in North America.A series of city-limited products also allowed the audience to experience the strong expansion ability of POP MART IP and the richness and differentiation of POP MART's localized operations.In addition,the scene also set up a dream home experience area,where the audience can experience POP MART's first self-developed mobile game"Dream Home"on the spot to obtain a more immersive IP experience and continue to deepen the interaction and connection between the brand and the audience.
Tide play culture world sharing
The CIIE is a window for the world to observe China's economy,and it is also a microcosm of the changes in China's value chain in the world.From"in China,for China"to"in China,for the world",for multinational enterprises,as China's door to opening up is getting bigger and bigger,China's opportunities are accelerating to radiate to the world.This year's CIIE will showcase more than 400 representative new products,new technologies and new services.In addition,the number of trade groups purchasing has also set a record.The CIIE has become the world's first place for new products,the first choice for cutting-edge technologies,and the first place for innovative services.
Chen Xiaoyun,vice-president of POP MART International Group,said,"'Up and looking outward'is the keyword of the group of the year.POP MART is a new friend of the CIIE.Our products have become consumer goods,and a large number of young people around the world have experienced high-quality trendy lifestyles through POP MART.We look forward to interacting with more international outstanding enterprises,and further demonstrating the charm of Chinese trendy play to the world on the international stage of the CIIE,so as to promote Chinese trendy play to become a global trend."
Since its establishment,POP MART has been adhering to the concept of"creating trends and delivering beauty",promoting the continuous germination and rooting of tide play culture around the world.POP MART's overseas layout started in 2018,and now has offline stores in more than 30 countries and regions around the world.In order to reach the overseas market more deeply,in September last year,POP MART also held the first large-scale overseas tide play exhibition in Singapore,where local artists from Malaysia,the Philippines and Singapore gathered.In August this year,the second tide play exhibition was successfully held in Singapore,attracting nearly 30,000 visitors in three days.Through the International Trend Toy Fair,POP MART has also become a bridge between brands and overseas artists,continuously promoting the development of POP MART's overseas localization strategy.
The rise of trend culture is inseparable from the soil of the times.From a global perspective,when the per capita GDP reaches the range of 10,000 US dollars,it enters the stage of trend culture development.POP MART is growing rapidly under the background of this era,accurately hitting the preferences of young people's interest in consumption,satisfying the emotional value of current young people through trendy IP,and establishing a deep emotional connection with consumers around the world.At present,brands represented by POP MART are also rapidly spreading in the young consumer circle,becoming a new way of life for young consumers around the world.
Just in the third quarter of the past,POP MART's overall revenue grew by 120%-125%year-on-year,of which Hong Kong,Macao,Taiwan and overseas revenue grew by 440%-445%year-on-year.In this year's semi-annual report,POP MART also disclosed the performance and revenue share of major regions for the first time.The growth rate of the four regions was triple-digit,demonstrating the rapid development momentum of the major regional markets,and also showing the huge potential of the global trendy play market.In the future,POP MART will adhere to the concept of"upward efforts to look outward",continue to promote the globalization strategy,lead the global trend aesthetic,and jointly promote Chinese trendy play and world sharing.
